Hannah Holland discusses her background with TikTok sensation GK Barry, who has amassed 275m likes and 4m followers on the platform – leading her to become the first TikTok creator to land a spot on ITV's I'm A Celebrity...Get Me Out Of Here! this year.

Talent manager Holland also talks about her approach to brand partnerships, and how social media stars are making the leap into broadcast and presenting roles.

Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

HLD Talent last year appointed Dom Smales as non-executive chairman – a social media expert best known for founding Gleam, the influencer management agency which supported YouTube talent such as Zoella and Alfie Deyes throughout the 2010s.

Holland shares the advice she's received from Smales, and how she believes the internet's cyclical nature could mean more nostalgic social media platorms make a comeback.

Joining Holland on this episode is PRWeek's senior reporter, Evie Barrett.

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