In today's episode of iGaming Daily, Host Charlie Horner is joined by Optimove's VP of Revenue Motti Colman and SBC editor-at-large Ted Menmuir as the trio discuss Optimove’s recent acquisition of Smartico , the distinction between AI decisioning and automation , and the critical role of personalised CRM strategies in maintaining operator margins ahead of the upcoming World Cup.

Tune in to today's episode to find out:

• The Strategy Behind the Smartico Deal: Why Optimove chose to keep the gamification specialist as an independent entity to leverage its unique founder led success and niche market share.
• The Evolution of AI in CRM: How Optimove transitioned from smart orchestration to sophisticated AI decisioning and automation to solve the bottleneck of content creation.
• Defining Brand Voice through Technology: Why teaching AI a specific brand voice is essential to prevent marketing from becoming generic or boring.
• World Cup Stress Testing: How operators can use real-time CRM adjustments to reposition customers instantly when major tournament events occur.
• Protecting Margins Against Wastage: Why understanding incrementality is key to avoiding unnecessary bonus costs for players who would have deposited regardless of an offer.

Host: Charlie Horner
Guests: Motti Colman & Ted Menmuir
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.