On Top of PR with Jason Mudd

AI storytelling and PR strategy with Egnyte’s Jessica Pantages


Listen Later

Send us a text

In this episode, Jessica Pantages joins host Jason Mudd to explore how AI is reshaping storytelling and public relations

Tune in to learn more!

Our Guest:

Our episode guest is Jessica Pantages, Egnyte’s chief communications officer. With more than 20 years of experience in aerospace, construction, consumer tech, and agriculture, Jessica leads the global corporate marketing team at Egnyte, a B2B software company focused on collaboration, governance, and AI-enhanced solutions. She brings deep insight into how marketing and PR professionals can responsibly and strategically integrate AI into their communications work.


Five things you’ll learn from this episode:

1. How AI is enhancing PR storytelling and content workflows

2. Why marketers must understand prompt crafting and data literacy

3. Ways PR pros can use AI to develop personalized media pitches and optimize translation at scale

4. The importance of AI governance, including style guides, usage policies, and compliance tracking

5. How communications professionals can evolve into “story systems architects”

 

Quotables

“Humans will set the narrative arc and the ethics. Machines will handle the infinite micro stories.” — @JessicaPantages

“If you try to avoid AI now, you're just going to find yourself in a heap of trouble in the future.” — @JessicaPantages

“Treat AI like any other vendor. You need a usage log, disclosure rules, and a style guide.” — @JessicaPantages

“We're just at the beginning of figuring out the prompts that give us usable drafts.” — @JessicaPantages

“AI is a great beginning, but a terrible ending. It still needs human oversight.” — @JasonMudd9


If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.


About Jessica Pantages

Jessica Pantages is the chief communications officer at Egnyte, where she leads the company’s global corporate marketing and communications strategy. With over two decades of experience across aerospace, construction, consumer tech, and B2B software, Jessica brings a deep understanding of how to connect complex technology with real-world audiences.

At Egnyte, she helps teams leverage AI to streamline workflows, enhance storytelling, and maintain brand integrity at scale. Her leadership has been instrumental in navigating major company milestones, including a recent acquisition, and in guiding her team through the evolving landscape of content creation, governance, and digital engagement. Jessica is passionate about blending human creativity with machine insight to shape the future of PR and marketing.


Guest’s contact info and resources:

Jessica Pantages on X

Jessica Pantages on LinkedIn

Egnyte

Support the show

  • On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
  • On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.


...more
View all episodesView all episodes
Download on the App Store

On Top of PR with Jason MuddBy Jason Mudd, Axia Public Relations

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

42 ratings


More shows like On Top of PR with Jason Mudd

View all
Planet Money by NPR

Planet Money

30,646 Listeners

Pivot by New York Magazine

Pivot

9,500 Listeners

HBR IdeaCast by Harvard Business Review

HBR IdeaCast

1,836 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,255 Listeners

Founders by David Senra

Founders

2,112 Listeners

Up First from NPR by NPR

Up First from NPR

56,431 Listeners

The Indicator from Planet Money by NPR

The Indicator from Planet Money

9,513 Listeners

The Best One Yet by Nick & Jack Studios

The Best One Yet

9,626 Listeners

The PR Breakdown with Molly McPherson by www.mollymcpherson.com

The PR Breakdown with Molly McPherson

216 Listeners

PRessing On: Real Life in Public Relations by Rachel & Liselle

PRessing On: Real Life in Public Relations

10 Listeners

Stories and Strategies with Curzon Public Relations by Stories and Strategies

Stories and Strategies with Curzon Public Relations

13 Listeners

A Bit of Optimism by Simon Sinek

A Bit of Optimism

2,133 Listeners

Hard Fork by The New York Times

Hard Fork

5,469 Listeners

Coaching Real Leaders by Harvard Business Review / Muriel Wilkins

Coaching Real Leaders

668 Listeners

The AI Daily Brief: Artificial Intelligence News and Analysis by Nathaniel Whittemore

The AI Daily Brief: Artificial Intelligence News and Analysis

586 Listeners