88% of moms handle all gift planning in their households, tracking birthdays, researching ideas, and managing delivery schedules across 10 to 20 occasions annually. Rose Arendarczyk experienced this firsthand as a consultant leading multimillion-dollar transformations while struggling to remember her brother's tournaments and her nephew's graduations. In this episode of Lead with AI, Dr. Tamara Nall speaks with Rose, founder and CEO of GiftEase, about building an AI platform that starts with understanding people instead of pushing products. Rose explains how GiftEase captures three dimensions: who you're gifting for and their unique preferences, your specific relationship with them, and how you want to show up as a giver. The platform remembers conversations, builds gift boards that evolve over time, and surfaces curated ideas before you're scrambling at the last minute. Rose shares early user stories, her vision for voice-enabled gift notes, and why focusing on relationships over transactions helps reduce the billions in unwanted gifts exchanged each holiday season.

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