Liz Esche is the Head of Marketing at Mind Studio, a tech company that is helping revolutionize the AI industry. Liz cut her teeth working in the outdoor industry over the years but recently jumped ship to work in the tech field. In this thought-provoking episode, she shares her insights and observations about AI’s impact on the outdoor industry.

 

In this episode, Cole and Lindsay discuss:

 

• The future of websites and personal AI

• Gated vs ungated content and the flood of AI-generated content

• The importance of brand trust in this new future

• Email marketing and other categories AI might disrupt

 

You can catch up with Liz here and tune in for their upcoming webinar about building automations without code

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This podcast is produced by Port Side Productions. We’re a video production outfit that believes stories inspire and move people through the power of emotion. We work with brands and agencies in the outdoor industry to tell stories that help brands engage, inspire, and build brand affinity with their customers. We tell stories from the wild.