Backcountry Marketing

AI - The Future is Bright


Listen Later

Liz Esche is the Head of Marketing at Mind Studio, a tech company that is helping revolutionize the AI industry. Liz cut her teeth working in the outdoor industry over the years but recently jumped ship to work in the tech field. In this thought-provoking episode, she shares her insights and observations about AI’s impact on the outdoor industry.

 

In this episode, Cole and Lindsay discuss:

 

  • The future of websites and personal AI

  • Gated vs ungated content and the flood of AI-generated content

  • The importance of brand trust in this new future

  • Email marketing and other categories AI might disrupt

 

You can catch up with Liz here and tune in for their upcoming webinar about building automations without code



If you’re liking what you’re hearing, feel free to leave us a review on Apple or Spotify. It helps more people like you find the show. Let’s help everyone learn together.


This podcast is produced by Port Side Productions. We’re a video production outfit that believes stories inspire and move people through the power of emotion. We work with brands and agencies in the outdoor industry to tell stories that help brands engage, inspire, and build brand affinity with their customers. We tell stories from the wild.

...more
View all episodesView all episodes
Download on the App Store

Backcountry MarketingBy Port Side

  • 5
  • 5
  • 5
  • 5
  • 5

5

66 ratings


More shows like Backcountry Marketing

View all
Freakonomics Radio by Freakonomics Radio + Stitcher

Freakonomics Radio

32,150 Listeners

99% Invisible by Roman Mars

99% Invisible

26,177 Listeners

TED Radio Hour by NPR

TED Radio Hour

22,021 Listeners

Hidden Brain by Hidden Brain, Shankar Vedantam

Hidden Brain

43,645 Listeners

Science Vs by Spotify Studios

Science Vs

12,168 Listeners

BLISTER Podcast by BLISTER

BLISTER Podcast

515 Listeners

Outside Podcast by Outside

Outside Podcast

2,129 Listeners

How I Built This with Guy Raz by Guy Raz | Wondery

How I Built This with Guy Raz

30,280 Listeners

The Daily by The New York Times

The Daily

112,284 Listeners

Ologies with Alie Ward by Alie Ward

Ologies with Alie Ward

24,210 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

8,401 Listeners

The Colin and Samir Show by Colin and Samir

The Colin and Samir Show

586 Listeners

Hard Fork by The New York Times

Hard Fork

5,487 Listeners

Climbing Gold by Duct Tape Then Beer

Climbing Gold

860 Listeners