The Hiring Edge

AI & The Future of Salesforce Admins


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The AI revolution isn’t coming—it’s already here. And for Salesforce administrators, this means big changes. 

AI-powered tools like Einstein and AgentForce are now handling 40-50% of manual tasks, automating processes such as user permissions, report generation, and workflow creation. With AI evolving at an unprecedented speed, the role of the Salesforce admin is shifting from configurator to strategic orchestrator.

In this episode of the Salesforce Career Show, hosts Josh Matthews and Josh LeQuire welcome David Forder, founder of Sentia AI, a leading company in AI-powered Salesforce automation. They dive deep into what these changes mean for current and aspiring admins, including what skills will be essential to stay competitive and thrive in an AI-driven ecosystem.

Beyond just automation, the panel explores how AI governance, DevOps practices, and business analysis will shape the next generation of Salesforce careers. Whether you’re a seasoned admin or just breaking into the ecosystem, this episode provides the critical insights and strategies you need to future-proof your career.


Key Topics Include:

  • How AI is transforming the Salesforce admin role (and what’s next).
  • Why Einstein GPT and AgentForce will redefine Salesforce workflows.
  • The new skillset admins must develop to stay competitive.
  • The rise of AI governance and its impact on Salesforce professionals.
  • How DevOps and automation are becoming essential skills for admins.
  • The 30% drop-off prediction: Why admins must adapt or risk being left behind.
  • How AI can increase admin salaries by up to 22%—if leveraged correctly.
  • What companies expect from admins in 2025 and beyond.

This episode is brought to you by Josh Matthews: thesalesforcerecruiter.com

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Chapters:

00:00 - Welcome and Introduction to AI’s Impact on Admins
 00:07 - The AI Revolution: Why It’s Changing the Salesforce Ecosystem Now
 00:25 - Einstein GPT, AgentForce, and the Future of Automation
 00:54 - The Admin Role Shift: From Configurator to Strategic Orchestrator
 01:17 - The Salesforce Career Show’s New Name & Format Announcement
 01:41 - Introduction to Guest: David Forder, Founder of Sentia AI
 02:28 - How Sentia AI is Innovating AI-Powered Salesforce Workflows
 03:09 - What AI Means for Admins: Opportunities & Risks
 05:30 - How AI Will Automate 50% of Current Admin Responsibilities
 06:41 - Admin Survival Guide: The Skills You Must Learn Now
 09:35 - Why DevOps is Becoming Essential for Salesforce Admins
 12:44 - AI Governance: What Admins Need to Know About Data & Ethics
 14:09 - The 30% Reduction in Admin Jobs: Who Will Be Left Behind?
 17:54 - How Admins Can Become AI Experts (And Secure a 22% Pay Raise)
 22:37 - The Business Impact of AI: How to Align with Company Needs
 25:45 - The Role of AI in Business Analysis and Stakeholder Engagement
 31:05 - What Hiring Managers Now Expect from Salesforce Admins
 36:28 - Actionable C

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The Hiring EdgeBy Josh Matthews

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