Aisha Foy is an NIL Coach who support athletes in building their brands, achieving their goals, and positioning them for NIL opportunities through her NIL Consulting Program, Major NIL Success. She is the author of the book, “Success is My Major”.

Aisha began her coaching career as a graduate assistant coach at Southeast Missouri State University in 2016, She was also the Director of Recruiting for Kentucky Women's Basketball from 2018 – 2023.

Aisha played her college basketball at Radford University where she was an NCAA Woman of the Year Nominee, Female Senior Leader of the Year & earned the Established Leader Award.

On this episode Mike & Aisha delve into the intricacies of branding and personal marketing for athletes in a compelling conversation. With her extensive background in collegiate basketball and a keen understanding of the evolving landscape of athlete representation, Aisha emphasizes the importance of seeing oneself beyond athletic identity. She advocates for the idea that athletes must cultivate their personal brands to maximize their NIL opportunities. This episode highlights Aisha's journey from a player at Radford University to a successful NIL educator and consultant, where she helps athletes navigate the intersection of sports and personal branding. Through workshops, boot camps, and one-on-one coaching, she trains athletes to articulate their stories, build confidence, and engage with their audiences authentically. Aisha’s insights reveal that effective branding is not just about social media presence but involves a deeper understanding of self-worth and marketability, fundamentally reshaping how athletes can leverage their platforms for personal and professional growth.

Follow us on social media @hoopheadspod on Twitter and Instagram and be sure to check out the Hoop Heads Podcast Network for more great basketball content.

Get ready to take some notes as you listen to this episode with Aisha Foy, NIL Coach and Founder of Major NIL Success.

Website – https://successmajor.kartra.com/page/9qJ175

Email – [email protected]

Twitter/X - @NIL_CoachIsh

Visit our Sponsors!

Dr. Dish Basketball

Our friends at Dr. Dish Basketball are here to help you transform your team’s training this off-season with exclusive offers of up to $4,000 OFF their Rebel+, All-Star+, and CT+ shooting machines. Unsure about budget? Dr. Dish offers schools-only Buy Now, Pay Later payment plans to make getting new equipment easier than ever.

The Coaching Portfolio

Your first impression is everything when applying for a new coaching job.  A professional coaching portfolio is the tool that highlights your coaching achievements and philosophies and, most of all, helps separate you and your abilities from the other applicants. Special Price of just $25 for all Hoop Heads Listeners.

Wealth4Coaches

Empowering athletic coaches with financial education, strategic planning, and practical tools to build lasting wealth—on and off the court.

If you listen to and love the Hoop Heads Podcast, please consider giving us a small tip that will help in our quest to become the #1 basketball coaching podcast. https://hoop-heads.captivate.fm/support

Twitter/X

Podcast - @hoopheadspod

Mike - @hdstarthoops

Jason - @jsunkle

Instagram

@hoopheadspod

Facebook

https://www.facebook.com/hoopheadspod/

YouTube

https://www.youtube.com/channel/UCDoVTtvpgwwOVL4QVswqMLQ