Al Perkinson, the CEO of Bajio Sunglasses, joins me on the podcast for Part 2 of this series. We pick up the conversation where we left off in Part 1 of episode 77. Creating and building a community is all the rage. As marketers, we want to build companies that are surrounded by loving, supportive, passionate community members. But how does one go about creating these communities? In this episode, Al shares his 5 steps to create a community. Follow Bajio: @bajiosunglasses Produced by: @portsideproductions @backcountrymarketing @coleheilborn