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Welcome Arielle Nissenblatt

Follow up

• Last week we talked about Spotify's new TikTok style podcast discovery. If you'd like to check it out on iOS open Safari and go to spotify:internal:podcastclips
  • Explainer on TikTok
  • spotify:internal:podcastclips
• Apple Podcasts Releases Follower Numbers
  • Followers = clicked the ⊕ follow button (similar to download numbers)
  • Listeners = listened to 1 second (22%, 18%, 22%)
  • Engaged listener = 20min or 40% of episode (14%, 14%, 20%)
• ACast Spam turned up to 11
  • One podcast consultant reporting that Acast had spammed his client within seconds of signing with a competitor. 
  • A majority of Acast’s mailings seen by Podnews omit a physical postal address, which is required by US law. 
  • One unsolicited Acast email claims that “you subscribed to our newsletter via the beefree·io website”, but BeeFree has denied any affiliation with Acast. 
  • Acast’s emails also reference Mailup Inc; but mail headers reveal that Acast’s emails are sent using a competitor, Mailgun (via customer·io).
  • Hit Spam early and often

Topics

• Spotify is promoting fake music artists
  • Spotify builds platform on the back of top music artists
  • Spotify convinces users to use their playlists
  • Spotify creates their own content and promotes it in their playlists
  • Artists are left with no distribution and no money
• Buzzsprout Platform Stats
  • +5.8% listens across the platform
  • Apple is up to 37.4%, Spotify to 27.9%
    • Spotify users listening to less podcasts (Edison Research)
    • Or Spotify favoring owned content?
  • Podcast download charts
    • Top 1% - 3,994
      Top 5% - 795
      Top 10% - 335
      Top 25% - 93
      Top 50% - 30
• How do Apple Podcasts charts work?
  • listening
  • follows 
  • completion rate
  • Ratings, reviews, and shares
• WNYC built a bot to get their shows into Apple Podcasts
  • NPR monitored when their show fell out of the rankings, ran Facebook ads to get it back, then turned them off
  • Alban heard this story at Podcast Movement
  • NPR issued a statement
  • WNYC
• We'll be heading to two conferences next month, and we'd love to see you there!

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Thanks for listening and Keep Podcasting!