Here's what I would do if I was in politics as a third party candidate right now...
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Have you guys seen the American presidential election? I have been looking at it and it is quite exciting. I am not American. It does not really make too much of a difference for me. And I do not like talking about politics. But because it is just a good example, I am going to use politics as an example in this podcast and in the podcasts about marketing, so bear with me.
Do you guys know Rand Paul – The candidate for the election. He dropped out. He had this amazing message. He made complete sense, super intelligent guy.
If I was into politics, I would either support him or try to be like him. That’s how good I think he was or he sounded. And he is the son of Rand Paul. I am sure that you guys know him. What did he say when he dropped out?
Now, I am paraphrasing. He said something like: “I did not the minutes or the hours on TV. Guys like Donald Trump, they got the minutes on TV and I did not, so I dropped out.” But is that really the way to go?
Today’s world is all about social media. Where do a lot of people hang out on social media? Where do really successful politicians like Donald Trump hang out? They are on Twitter. Everyone’s always quoting their Twitter. Everyone is always watching their videos on YouTube.
Now, Rand Paul, did he create daily YouTube videos? Did he get on YouTube and spread his message with daily videos. Yes / No. I think in the future it will be essential to do that. I think people who know almost nothing and have very small following or no following at all who figure that out now can become super famous and super successful like some of these people like Rand Paul in the near future. That is because we know how to leverage social media. We know that we can use this and it is a meritocracy.
The better you perform, the more audience you gain. I do not have any advantage. No one is going to “promote” me or no one is going to put me on TV and then push me up. We need to build that up from scratch. Those guys, if they did the same thing, if they did daily videos their audience will explode, because they are leveraging multiple channels, they are leveraging existing connections, their existing fame, which I do not have and other YouTubers do not have.
We do not say: “Oh, look at us, poor us.” It is not like that. I am just saying they are missing out a huge opportunity and they do not know. They do not know the power of social media. They do not know how much you can gain on social media.
You can gain a following, you can gain an audience, you can gain huge personal brand. You can get millions of people watching you every single day on social media, on YouTube. The more people start buying into what you are talking about, the more they believe your idea. Correct me if I am wrong, but is that exactly what politicians want?
These guys, they will not do it. They will not sit every single day: figure out some YouTube videos, get on camera, get it right. Make sure they do not say anything wrong over and over. They just will not do it. That is why there is an opportunity for us, for the younger people, for the younger generation.
We can hustle super hard now and get a huge advantage that is very hard to compete with. You do need to be in politics, you can do this in business, you can do this with almost anything, charity, whatever you want to do. You can gain an audience and become quite famous and leverage that for whatever needs you will need in the future. It is very, very powerful. Leverage these guys.