After a long career in equipment sales and dealer leadership, Alex Kraft thought there may be a better way to buy and sell machines. After realizing the bigger need was servicing equipment, he pivoted Heave to become a marketplace connecting independent technicians with contractors needing service. It’s NEAT.

Learn more about Heave at: https://www.heaveapp.com/

Follow Alex on LinkedIn at: https://www.linkedin.com/in/alex-kraft-531408146/

Learn more about attending the 2025 Ariat Dirt World Summit by visiting www.dirtworld.com!

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