Align & Amplify

In today’s episode, we’re focusing on a key aspect of your brand: visual branding. While branding encompasses much more than just visuals - think messaging, customer experience, and the way people talk about your company, this episode narrows in on the visual side. We’ll explore how the look and feel of your brand can impact your business and identify common mistakes to avoid when it comes to your brand’s visual identity. If you're ready to refine your brand's presence, this one's for you!

In this episode, Kristin discusses how to make your website more user-friendly. She provides tips on streamlining pages and navigation, having clear messaging and call-to-actions, ensuring a mobile-friendly design, and using legible fonts and color layering. 

Key Takeaways:

• Streamline your website's pages and navigation to avoid confusion and help visitors find what they need.
• Ensure clear messaging and call-to-actions to guide visitors and encourage them to take desired actions.
• Make sure your website is mobile-friendly and optimized for a pleasant user experience on mobile devices.
• Choose legible fonts and use color layering with enough contrast to ensure readability.

Interested in improving the user experience of your website?

Visit https://inflowdesignco.com/ to learn more about our design services and to shop our website templates!

Ever take a break from marketing and social media for your business and DREAD starting to post again? You may wonder, what do I even say... what will people think... am I irrelevant now?!

No matter if you've been MIA for a week, a few weeks, or a few months - it can feel so much harder to get back into it when you've had a break!

I am going through this exact situation right now and in this episode I take you through the behind the scenes of WHY I've been MIA (the personal side of things!) + offer you some helpful tips and mindset shifts to help you kickstart your marketing again with less resistance.

If you've ever wondered why you may want to use email marketing for your business, what the actual purpose of it is, and if it's worth it... this episode is for you!

Kristin discusses the basics of email marketing and why it is important for businesses. She explains that email marketing allows for direct communication with clients and customers, helps build relationships, boosts sales, increases brand awareness, provides measurable results, allows for targeted marketing, saves time through automation, encourages engagement, and builds credibility. She announces the upcoming launch of an email marketing course for those who want help in this area.

We hear all the time to "trust the process" and "have faith" when it comes to creating your goals and going through changes in life. But I have a more useful approach to consider...

Our subconscious mind LOVES facts and loves to base its beliefs on what's already happened. So when we are focused on trust and faith - it doesn't feel as tangible to your subconscous mind and therefore not as solid a belief. 

When we focus on the actual evidence it's all working out for us - our subconscious mind really gets on board with believing that. 

In this episode I give you real examples of how to utilize this approach in your life and business - and how you can shift you mindset to create change and your goals faster.