Send Rita a text with your thoughts!

Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

We can't hide from the fact that political actions affect business.

And today's current political actions are making for a very uncertain economic future, which is affecting everyone--consumers and business owners, alike.

Rather than running scared, I'm sharing 6 bold actions you can take right now to stay proactive during these times, largely based on previous times I've come upon this.

These strategies will help you think like the CEO your business needs. 

We can't sit around hoping for our big break - we've gotta make it happen, put on those big CEO pants, and remember this is going team sport time, where supporting each other leads to collective success. 

These practical approaches will ensure you're always top of mind with clients, even when the travel landscape gets unpredictable. 

Questions this episode answers:

• How can travel advisors prepare for economic uncertainty?
• What financial steps should travel agency owners take during economic downturns?
• Why is networking important for travel businesses during slow periods?
• How can travel agents diversify their marketing channels when bookings slow down?
• What alternative revenue streams can travel business owners explore during economic uncertainty?
• Which travel products are still selling well during economic instability?
• How can travel entrepreneurs pivot their business during uncertain economic times?
• How important is reconnecting with your network during business slowdowns?
• What CEO mindset should travel business owners adopt during economic uncertainty?

Enjoy (and take action)!

Join us at Summer Camp at Sea: https://summercampatsea.com

Sign up for Marketing your Cruise Business (Cruise Content Library Launch Event): https://programs.steeryourmarketing.com/products/courses/view/1181853

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JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776

JOIN Marketing Business School:
https://programs.steeryourmarketing.com/products/courses/view/1117728

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
[email protected]

Send Rita a text with your thoughts!

Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776

In this candid reflection of my wild Q1 journey, I'm pulling back the curtain on both the wins and challenges I've faced as a travel business entrepreneur in early 2025. 

From managing health struggles while building the Cruise Content Library to assisting with multiple travel industry events,  I've been evaluating impact over busyness - making sure every action counts when time is limited. 

I'm sharing my upcoming plans for April's Marketing Your Cruise Business event, the Travel Tech Audio Summit, and my new focus on relationships for Q2 - because sometimes you need to pull back the arrow before launching forward! 

If you're feeling stuck in your travel business or wondering how other entrepreneurs handle setbacks, this honest breakdown might be exactly what you need to hear right now. 

Questions this episode answers:

• What challenges do travel entrepreneurs face with health issues while running a business?
• How can travel advisors maximize impact with limited working time?
• What marketing strategies work for cruise-focused travel businesses in 2025?
• How do travel business owners balance personal life and business commitments?
• What upcoming travel industry events should travel agents attend in April 2025?
• How can travel entrepreneurs overcome imposter syndrome?
• What content marketing tools are available for cruise-focused travel advisors?

Enjoy (and take action)!

Join us at Summer Camp at Sea: https://summercampatsea.com

Sign up for Marketing your Cruise Business (Cruise Content Library Launch Event): https://programs.steeryourmarketing.com/products/courses/view/1181853

Send me your burning question for Episode 200:  https://www.speakpipe.com/takethehelm

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JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776

JOIN Marketing Business School:
https://programs.steeryourmarketing.com/products/courses/view/1117728

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
[email protected]

Send Rita a text with your thoughts!

Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776

In this final installment of our content creation series, I'm showing you how to build a strategic sales funnel that turns your travel content into actual bookings. 

You've gotta be intentional with what you create – mixing top, middle, and bottom funnel content to nurture your audience from fresh eyes to loyal clients. 

Remember, marketing isn't linear, which is why infusing your unique personality and sharing both educational tips and personal stories builds the trust that becomes your fast pass to sales. 

Always include a call to action (seriously, don't waste your time creating content without one!) and find the conversion method that works for your style, whether that's discovery calls, inquiry forms, or monthly webinars. 

The whole point of creating content is to support yourself, your family, and your community – so don't be shy about structuring your funnel to actually make money! 

Questions this episode answers:

• What is a sales funnel for travel advisors? 
• How do I create content for different stages of my travel marketing funnel? 
• What types of content build trust with potential travel clients? 
• How can travel advisors convert content followers into booking clients? 
• What calls to action work best for travel content marketing? 
• How do I balance educational content with sales content for my travel business? 
• What is top of funnel content for travel advisors? 
• How can I nurture my travel audience through middle of funnel content?
• How important are testimonials in a travel advisor's content strategy? 

Enjoy (and take action)!

Join us at Summer Camp at Sea: https://summercampatsea.com

Sign up for Marketing your Cruise Business (Cruise Content Library Launch Event): https://programs.steeryourmarketing.com/products/courses/view/1181853

---------------------------------------------------------------

JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776

JOIN Marketing Business School:
https://programs.steeryourmarketing.com/products/courses/view/1117728

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
[email protected]

Send Rita a text with your thoughts!

Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776

 I'm sharing my best strategies on how to get your awesome travel content actually seen by people who need it! 

You're creating great content but if no one sees it, you're basically talking to crickets—and as a strategic travel entrepreneur, that's a no-go. 

I'll show you powerful ways to distribute your content through SEO tricks that actually work, collaboration strategies that beat hashtags every time, and distribution methods that get maximum eyeballs on everything you create. 

This is the missing piece most travel advisors forget when they're busy creating gorgeous content that nobody finds. 

Let's make sure all that hard work pays off by getting your travel expertise in front of the perfect audience who's ready to book with you! 

Questions this episode answers:

• How do travel entrepreneurs get their content in front of new audiences? 
• Why are collaborations more powerful than hashtags for travel business visibility? 
• How can travel advisors distribute content for maximum visibility? 
• What are effective ways to repurpose travel content across multiple platforms? 
• How do travel entrepreneurs optimize content for search engines and AI? 
• What keyword strategies help travel content get found online? 
• How can travel advisors create content partnerships that drive growth? 
• Why is content distribution crucial for travel business success? 

Enjoy (and take action)!

Join us at Summer Camp at Sea: https://summercampatsea.com

---------------------------------------------------------------

JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776

JOIN Marketing Business School:
https://programs.steeryourmarketing.com/products/courses/view/1117728

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
[email protected]

Send Rita a text with your thoughts!

Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776

 I'm breaking down tactical strategies for creating high-impact content without the overwhelm – because if it's not simple and fun, it's not getting done! 

You'll learn how to leverage content that educates, engages, and entertains) as well as how to build authority through intentional macro content.

Say goodbye to posting endless supplier content that isn't serving your business! 

Also, creating a strategic content calendar aligned with seasonal patterns can eliminate the weekly stress of "what to post," plus I'm sharing my inside scoop on repurposing one piece of content into multiple marketing assets using AI as your BFF. 

Get ready for practical tips to help you work smarter, not harder, while positioning yourself as the go-to expert in your travel niche! 

Questions this episode answers:

• What content strategy helps travel professionals build authority in their niche? 
• Why should travel agents stop posting supplier content on social media? 
• How can travel advisors repurpose content to maximize their marketing efforts?
• How do you create a travel business content calendar that aligns with seasonal trends? 
• How can AI help travel entrepreneurs automate their content creation process? 
• What content creation mistakes are hurting travel advisor business growth? 
• How to create educational travel content that positions you as an expert?

Enjoy (and take action)!

Join us at Summer Camp at Sea: https://summercampatsea.com

---------------------------------------------------------------

JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776

JOIN Marketing Business School:
https://programs.steeryourmarketing.com/products/courses/view/1117728

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
[email protected]

Send Rita a text with your thoughts!

Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776

Struggling to create content that actually converts leads into booked travel clients? 

This episode gives you a complete blueprint that combine a powerful meet (attraction) strategy with consistent content creation that nurtures your audience. 

I'm sharing my 15+ years of industry expertise to help you work smarter (not harder) by repurposing high-impact macro content, leveraging AI tools, and implementing systems that turn followers into paying clients. 

Stop wasting time on random posts that lead nowhere and learn how to strategically build your travel business with content that keeps you top-of-mind when clients are ready to book. 

Whether you're starting from square one or looking to level up your existing content plan, this podcast delivers practical strategies tailored specifically for travel advisors and entrepreneurs.

Questions this episode answers:

• What's the missing piece in most travel business content strategies? 
• What's the difference between attract strategies and nurture strategies for travel agencies?
•  How can travel advisors repurpose content to save time and increase visibility? 
• Why isn't my social media working for my travel business? 
• How often should travel entrepreneurs create new content? 
• How can travel advisors use AI to streamline their content creation process? 
• What's a meet strategy and why do travel businesses need one? 
• How can travel professionals stay consistent with content creation without burning out? 

Enjoy (and take action)!

Join us at Summer Camp at Sea: https://summercampatsea.com

Join Grace at Lucia and I for "Let's Declutter Together: How to Tidy Up Your Travel Business" 3/11/2025 at 2pm EST: https://www.letslucia.com/agent/livestreams/64/let-s-declutter-toge

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JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776

JOIN Marketing Business School:
https://programs.steeryourmarketing.com/products/courses/view/1117728

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
[email protected]

Send Rita a text with your thoughts!

Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776

Join us as we celebrate Black History Month with four incredible Black travel entrepreneurs sharing their journeys, challenges, and triumphs in the industry. 

From Courtnie Nichols of TravelBash to Nicole Conley of Reprise Travel, Vernita Patterson of Travel State of Mind, and Catherine Stevens of Passports and Palms Travel Co., each advisor drops knowledge bombs on owning your value, choosing the right host agency, and creating inclusive luxury experiences. 

They discuss how their identities have shaped their businesses, the importance of safety and representation for Black travelers, and their visions for the future of travel. 

Learn about valuable resources and upcoming industry events where you can connect with diverse travel professionals. 

This episode is all about honoring diverse perspectives and learning how we can all support people from different backgrounds within the travel industry. 

Questions this episode answers:

• What resources exist for Black travel professionals seeking community and support? 
• How does cultural identity influence travel business strategies and client experiences? 
• What safety considerations should Black travelers be aware of when planning domestic trips? 
• What are the best practices for selecting a host agency?
• Where can travel advisors find mastermind events and professional development opportunities? 
•  How are Black-owned travel businesses creating inclusive luxury experiences? 
• What is a "sundown town" and how can Black travelers avoid them during road trips? 
• Which cruise lines offer cultural experiences celebrating Black heritage and history? 
• What organizations support LGBTQ+ travel professionals and travelers? 
• How can travel advisors from different backgrounds collaborate to educate clients? 

Enjoy (and take action)!

Resources Mentioned:

ABTP, IGLTA, Green Book Global, The Biz Huddle, Host Agency Reviews

Join us at Summer Camp at Sea: https://summercampatsea.com

Join Grace at Lucia and I for "Let's Declutter Together: How to Tidy Up Your Travel Business" 3/11/2025 at 2pm EST: https://www.letslucia.com/agent/livestreams/64/let-s-declu

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JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776

JOIN Marketing Business School:
https://programs.steeryourmarketing.com/products/courses/view/1117728

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
[email protected]

Send Rita a text with your thoughts!

Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776

Feeling like you're not living up to your full potential as a travel advisor? 

This episode is your superhero origin story, breaking down the unique and powerful abilities that make you an invaluable asset to your clients. 

We're diving deep into your role as a global navigator, crisis averter, and memory maker, proving that you're so much more than just a booking agent. 

I'm unpacking these not-so-hidden superpowers, so you can understand why YOU are the true superheroes of the industry in 2025 and beyond. 

Whether you're feeling a bit lost or just need a confidence boost, this episode will remind you exactly why you're a total baddie at being a travel business owner. 

Questions this episode answers:

• What value does a travel advisor provide in 2025? 
• What makes travel advisors different from online booking sites? 
• How do travel advisors save their clients time and money? 
• What are the unique skills that successful travel advisors possess? 
• How do travel advisors handle travel emergencies and crises? 
• How do travel agents create personalized travel experiences? 
• Why are travel advisors worth the investment? 

Enjoy (and take action)!


Join us at Summer Camp at Sea: https://summercampatsea.com

Learn more about TMP on the River 2025 (email me to save your spot!): https://spaces.hightail.com/receive/D52HTf1jEN/fi-f7b85cb2-ce72-468b-8150-49d1983febfa/fv-30583300-8eca-4f97-94dd-725d804e9778/TMP_OTR_V1.0.mp4

Join Grace at Lucia and I for "Let's Declutter Together: How to Tidy Up Your Travel Business" 3/11/2025 at 2pm EST: https://www.letslucia.com/agent/livestreams/64/let-s-declutter-together-how-to-tidy-up-your-travel-business

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JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776

JOIN Marketing Business School:
https://programs.steeryourmarketing.com/products/courses/view/1117728

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
[email protected]

Send Rita a text with your thoughts!

Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776

Are you tired of feeling heartbroken when your travel business plans don't work out exactly as hoped? 

In this thought-provoking episode, I'm sharing how the NATO (Not Attached to the Outcome) approach can transform your travel business mindset from being paralyzed by setbacks to confidently pursuing multiple opportunities. 

Drawing from my own journey as a travel entrepreneur since 2010, I'll reveal why putting all your eggs in one basket might be holding you back, and how embracing a NATO mindset can help you create more opportunities in your travel business. 

Whether you're an established travel advisor or just starting out, this episode will teach you how to release the "one and done" mentality and open yourself up to the endless possibilities that come from playing the field in your travel business ventures. 

Questions this episode answers:

•  What is the NATO mindset in travel business, and how can it help grow your travel agency? 
•  How can travel entrepreneurs avoid getting stuck when business partnerships fall through? 
•  How do successful travel business owners handle setbacks? 
•  Why should travel entrepreneurs avoid putting all their focus on one business opportunity? 
•  What strategies can travel advisors use to build a more resilient travel business? 
•  How can travel agency owners network effectively to create multiple business opportunities? 
•  How do you stay confident as a travel entrepreneur when your original plans don't work out? 

Enjoy (and take action)!


Join us at Summer Camp at Sea: https://summercampatsea.com

---------------------------------------------------------------

JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776

JOIN Marketing Business School:
https://programs.steeryourmarketing.com/products/courses/view/1117728

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
[email protected]

Send Rita a text with your thoughts!

Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776

Are you feeling overwhelmed by all the changes happening with social media platforms in 2025? Let's face it - things in the metaverse have gotten a little cuckoo bananas lately, and I'm sharing my personal insights on moving beyond traditional platforms like Meta and TikTok, exploring exciting alternatives like LinkedIn, Fanbase, and Ghost, plus breaking down how to create a solid multi-channel marketing approach that actually works for your travel business. 

From macro content creation to micro-content repurposing, we're covering the whole ecosystem of digital marketing, including email strategies, community building, and how to transition your audience to new platforms without leaving anyone behind. 

Whether you're feeling frustrated with current social media platforms or just looking to level up your marketing game, this episode is packed with actionable strategies to help you navigate the changing digital landscape while growing your travel business community.

Questions this episode answers:

• How do travel advisors effectively transition their audience from Meta platforms to new social media channels? 
• What is the difference between macro and micro content in travel business marketing? 
• How can travel professionals build engaged communities outside of traditional social media? 
• Why is LinkedIn becoming more important for travel business marketing in 2025? 
• What are the benefits of using Fanbase and Ghost for travel business marketing? 
• How do travel advisors create a successful multi-channel marketing strategy? 
• What are the best community-building alternatives to Facebook groups for travel advisors? 
• What role does YouTube play in travel business marketing strategy? 
• What are the most effective ways to nurture a travel business community online? 
• How do travel professionals choose the right social media platforms for their business? 

Enjoy (and take action)!


Join us at Summer Camp at Sea: https://summercampatsea.com

Subscribe to The Digest: https://ritaventures--travelprotheory.thrivecart.com/the-digest/

FyndTravel Events Calendar: https://www.fyndtravel.com/travel-advisor-events

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JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776

JOIN Marketing Business School:
https://programs.steeryourmarketing.com/products/courses/view/1117728

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
[email protected]