Send Rita a text with your thoughts!

Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

Struggling to create content that actually converts leads into booked travel clients? 

This episode gives you a complete blueprint that combine a powerful meet (attraction) strategy with consistent content creation that nurtures your audience. 

I'm sharing my 15+ years of industry expertise to help you work smarter (not harder) by repurposing high-impact macro content, leveraging AI tools, and implementing systems that turn followers into paying clients. 

Stop wasting time on random posts that lead nowhere and learn how to strategically build your travel business with content that keeps you top-of-mind when clients are ready to book. 

Whether you're starting from square one or looking to level up your existing content plan, this podcast delivers practical strategies tailored specifically for travel advisors and entrepreneurs.

Questions this episode answers:

• What's the missing piece in most travel business content strategies? 
• What's the difference between attract strategies and nurture strategies for travel agencies?
•  How can travel advisors repurpose content to save time and increase visibility? 
• Why isn't my social media working for my travel business? 
• How often should travel entrepreneurs create new content? 
• How can travel advisors use AI to streamline their content creation process? 
• What's a meet strategy and why do travel businesses need one? 
• How can travel professionals stay consistent with content creation without burning out? 

Enjoy (and take action)!

Join us at Summer Camp at Sea: https://summercampatsea.com

Join Grace at Lucia and I for "Let's Declutter Together: How to Tidy Up Your Travel Business" 3/11/2025 at 2pm EST: https://www.letslucia.com/agent/livestreams/64/let-s-declutter-toge

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Direct EMAIL:
[email protected]

Send Rita a text with your thoughts!

Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

Join us as we celebrate Black History Month with four incredible Black travel entrepreneurs sharing their journeys, challenges, and triumphs in the industry. 

From Courtnie Nichols of TravelBash to Nicole Conley of Reprise Travel, Vernita Patterson of Travel State of Mind, and Catherine Stevens of Passports and Palms Travel Co., each advisor drops knowledge bombs on owning your value, choosing the right host agency, and creating inclusive luxury experiences. 

They discuss how their identities have shaped their businesses, the importance of safety and representation for Black travelers, and their visions for the future of travel. 

Learn about valuable resources and upcoming industry events where you can connect with diverse travel professionals. 

This episode is all about honoring diverse perspectives and learning how we can all support people from different backgrounds within the travel industry. 

Questions this episode answers:

• What resources exist for Black travel professionals seeking community and support? 
• How does cultural identity influence travel business strategies and client experiences? 
• What safety considerations should Black travelers be aware of when planning domestic trips? 
• What are the best practices for selecting a host agency?
• Where can travel advisors find mastermind events and professional development opportunities? 
•  How are Black-owned travel businesses creating inclusive luxury experiences? 
• What is a "sundown town" and how can Black travelers avoid them during road trips? 
• Which cruise lines offer cultural experiences celebrating Black heritage and history? 
• What organizations support LGBTQ+ travel professionals and travelers? 
• How can travel advisors from different backgrounds collaborate to educate clients? 

Enjoy (and take action)!

Resources Mentioned:

ABTP, IGLTA, Green Book Global, The Biz Huddle, Host Agency Reviews

Join us at Summer Camp at Sea: https://summercampatsea.com

Join Grace at Lucia and I for "Let's Declutter Together: How to Tidy Up Your Travel Business" 3/11/2025 at 2pm EST: https://www.letslucia.com/agent/livestreams/64/let-s-declutter-toge

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JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776

JOIN Marketing Business School:
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Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
[email protected]

Send Rita a text with your thoughts!

Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

Feeling like you're not living up to your full potential as a travel advisor? 

This episode is your superhero origin story, breaking down the unique and powerful abilities that make you an invaluable asset to your clients. 

We're diving deep into your role as a global navigator, crisis averter, and memory maker, proving that you're so much more than just a booking agent. 

I'm unpacking these not-so-hidden superpowers, so you can understand why YOU are the true superheroes of the industry in 2025 and beyond. 

Whether you're feeling a bit lost or just need a confidence boost, this episode will remind you exactly why you're a total baddie at being a travel business owner. 

Questions this episode answers:

• What value does a travel advisor provide in 2025? 
• What makes travel advisors different from online booking sites? 
• How do travel advisors save their clients time and money? 
• What are the unique skills that successful travel advisors possess? 
• How do travel advisors handle travel emergencies and crises? 
• How do travel agents create personalized travel experiences? 
• Why are travel advisors worth the investment? 

Enjoy (and take action)!


Join us at Summer Camp at Sea: https://summercampatsea.com

Learn more about TMP on the River 2025 (email me to save your spot!): https://spaces.hightail.com/receive/D52HTf1jEN/fi-f7b85cb2-ce72-468b-8150-49d1983febfa/fv-30583300-8eca-4f97-94dd-725d804e9778/TMP_OTR_V1.0.mp4

Join Grace at Lucia and I for "Let's Declutter Together: How to Tidy Up Your Travel Business" 3/11/2025 at 2pm EST: https://www.letslucia.com/agent/livestreams/64/let-s-declutter-together-how-to-tidy-up-your-travel-business

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JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776

JOIN Marketing Business School:
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Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
[email protected]

Send Rita a text with your thoughts!

Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

Are you tired of feeling heartbroken when your travel business plans don't work out exactly as hoped? 

In this thought-provoking episode, I'm sharing how the NATO (Not Attached to the Outcome) approach can transform your travel business mindset from being paralyzed by setbacks to confidently pursuing multiple opportunities. 

Drawing from my own journey as a travel entrepreneur since 2010, I'll reveal why putting all your eggs in one basket might be holding you back, and how embracing a NATO mindset can help you create more opportunities in your travel business. 

Whether you're an established travel advisor or just starting out, this episode will teach you how to release the "one and done" mentality and open yourself up to the endless possibilities that come from playing the field in your travel business ventures. 

Questions this episode answers:

•  What is the NATO mindset in travel business, and how can it help grow your travel agency? 
•  How can travel entrepreneurs avoid getting stuck when business partnerships fall through? 
•  How do successful travel business owners handle setbacks? 
•  Why should travel entrepreneurs avoid putting all their focus on one business opportunity? 
•  What strategies can travel advisors use to build a more resilient travel business? 
•  How can travel agency owners network effectively to create multiple business opportunities? 
•  How do you stay confident as a travel entrepreneur when your original plans don't work out? 

Enjoy (and take action)!


Join us at Summer Camp at Sea: https://summercampatsea.com

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JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776

JOIN Marketing Business School:
https://programs.steeryourmarketing.com/products/courses/view/1117728

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
[email protected]

Send Rita a text with your thoughts!

Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

Are you feeling overwhelmed by all the changes happening with social media platforms in 2025? Let's face it - things in the metaverse have gotten a little cuckoo bananas lately, and I'm sharing my personal insights on moving beyond traditional platforms like Meta and TikTok, exploring exciting alternatives like LinkedIn, Fanbase, and Ghost, plus breaking down how to create a solid multi-channel marketing approach that actually works for your travel business. 

From macro content creation to micro-content repurposing, we're covering the whole ecosystem of digital marketing, including email strategies, community building, and how to transition your audience to new platforms without leaving anyone behind. 

Whether you're feeling frustrated with current social media platforms or just looking to level up your marketing game, this episode is packed with actionable strategies to help you navigate the changing digital landscape while growing your travel business community.

Questions this episode answers:

• How do travel advisors effectively transition their audience from Meta platforms to new social media channels? 
• What is the difference between macro and micro content in travel business marketing? 
• How can travel professionals build engaged communities outside of traditional social media? 
• Why is LinkedIn becoming more important for travel business marketing in 2025? 
• What are the benefits of using Fanbase and Ghost for travel business marketing? 
• How do travel advisors create a successful multi-channel marketing strategy? 
• What are the best community-building alternatives to Facebook groups for travel advisors? 
• What role does YouTube play in travel business marketing strategy? 
• What are the most effective ways to nurture a travel business community online? 
• How do travel professionals choose the right social media platforms for their business? 

Enjoy (and take action)!


Join us at Summer Camp at Sea: https://summercampatsea.com

Subscribe to The Digest: https://ritaventures--travelprotheory.thrivecart.com/the-digest/

FyndTravel Events Calendar: https://www.fyndtravel.com/travel-advisor-events

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JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776

JOIN Marketing Business School:
https://programs.steeryourmarketing.com/products/courses/view/1117728

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
[email protected]

Send Rita a text with your thoughts!

Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

Ready to dive into the hottest travel trends that are actually backed by data? In this episode, I'm nerding out over Tripadvisor's latest trend report, breaking down 14 emerging travel trends for 2025 - from water culturalism and astrology-based trips to gaming tourism and beauty voyages. 

Whether you're a travel pro looking to capitalize on these trends or just curious about where the industry is headed, you'll discover fascinating shifts in how people are choosing to explore the world, all based on real search and booking data from millions of travelers. 

Bonus alert: stick around to hear some listener shout-outs at the end! 

Questions this episode answers:

• What are these travel trends based on?
• How can travel agents leverage travel trends to build their business?
• What specific opportunities exist within each trend for travel businesses? 
• How are travel preferences shifting from traditional vacation styles to new experiences? 
• What are the emerging trends in celebration-based travel? 
• How is family travel evolving beyond traditional kids' clubs and pool activities? 
• What does the rise in slow travel and neighborhood-focused tourism mean for travel planning? 
• How are solo travelers approaching travel differently now? 
• What are the latest trends in wellness and beauty tourism? 
• How are sports and event-based travel opportunities evolving? 

Enjoy (and take action)!


Sign up for the Business Maintenance Webinar on 2/4: https://programs.steeryourmarketing.com/products/offers/view/1179572

Join us at Summer Camp at Sea: https://summercampatsea.com

Tripadvisor Trendcast: https://www.trendcast.tripadvisor.com/

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JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776

JOIN Marketing Business School:
https://programs.steeryourmarketing.com/products/courses/view/1117728

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
[email protected]

Send Rita a text with your thoughts!

Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

Join Host Agency Reviews founder Steph Lee and myself for some real talk about the ups, downs, and in-betweens of entrepreneurship in the travel industry. 

From candid stories about starting a business to practical insights about building authentic connections online, this episode dives into finding your footing when you're starting or stuck in your business ownership journey.

Plus, get the inside scoop on Host Week 2025, including special appearances from industry tech leaders, pet photos, and even some karaoke serenades from your favorite host agencies.

Questions this episode answers:

•  What inspired Steph Lee to become an entrepreneur in the travel industry? 
•  How do you overcome fears when starting a travel business? 
•  How do you manage growth and build a team as a travel entrepreneur? 
•  What role does authenticity play in travel business marketing? 
•  How can travel entrepreneurs balance personal brand with business growth? 
•  What is Host Week and what can travel advisors expect? 
•  What are the latest travel tech developments for travel advisors? 

Enjoy (and take action)!


Sign up for Host Week: https://hostagencyreviews.com/travel-conferences-events/2025/host-week-2025

Join us at Summer Camp at Sea: https://summercampatsea.com

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JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776

JOIN Marketing Business School:
https://programs.steeryourmarketing.com/products/courses/view/1117728

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
[email protected]

Send Rita a text with your thoughts!

Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

You know that feeling when you see something that just makes you want to scream? When I watched an AI-generated promotional video this week, it actually left me speechless, in not a good way, and I knew I had to talk about why this is seriously concerning for entrepreneurs. 

In this episode, I'm chatting on why using AI to replace authentic human connection is a massive red flag, while also sharing the AI tools that are actually saving me hours in my business (including why I'm switching from Cast Magic to Claude). 

Questions this episode answers:

•  Is AI marketing good for travel agents? 
•  How do travel agents use ChatGPT? 
•  What are the best AI tools for travel agents in 2025? 
•  Are AI-generated promotional videos bad for travel businesses? 
•  How to use AI for travel content creation?
•  How can you start using AI if you're completely new to it? 
•  Which AI tools are specifically designed for the travel industry?  

Enjoy (and take action)!


Get the Cruise Business Blueprint use code RITA for $50 off!  Lifetime Payment, Pay in Full, Payment Plan

Sign up for Host Week: https://hostagencyreviews.com/travel-conferences-events/2025/host-week-2025

Join us at Summer Camp at Sea: https://summercampatsea.com

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JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776

JOIN Marketing Business School:
https://programs.steeryourmarketing.com/products/courses/view/1117728

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
[email protected]

Send Rita a text with your thoughts!

Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776


Are you dreaming of turning your travel business into your full-time income but feeling stuck in the "what-ifs" and "somedays"? In this episode, I'm getting real about my journey from quitting my theme park job with no backup plan to building a successful travel business, sharing the exact steps I took and the mindset shifts that made it possible. 

Whether you're ready to take the leap or just starting to explore making travel your primary income, I'm breaking down the practical strategies that worked for me (and the mistakes I made along the way) to help you create your own path to success. 

Questions this episode answers:

•  How do I transition from my full-time job to running a travel business? 
•  How can I generate immediate revenue in my travel business? 
•  What mindset changes do I need to succeed as a full-time travel entrepreneur? 
•  How do I conduct market research for my travel business? 
•  How do I diversify my travel business income streams? 
•  How can I transition from part-time to full-time travel advisor? 

Enjoy (and take action)!


Remember to email me for details about Summer Camp at Sea :)

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JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776

JOIN Marketing Business School:
https://programs.steeryourmarketing.com/products/courses/view/1117728

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
[email protected]

Send Rita a text with your thoughts!

Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776


Like last year, I wanted to start this year with a bang, sharing about a tactic that has really helped to grow my business--and that has been partnerships and collaborations.  I'm a firm believer that you go farther, faster, together, especially after I did it for so long alone.  Avoid my mistake and start thinking creatively on how you can grow your travel agency by working with other businesses and thought leaders.

Questions this episode answers:

• Why are partnerships and collaborations important for business growth?
• How can I meet potential partners for collaborations?
• How can travel agents leverage partnerships to grow their businesses?
• What are the steps to building successful collaborations and partnerships?
• What content strategies can help establish authority and attract potential partners?
• How do collaborations aid in visibility and business conversions?
• How can personal interests and communities be leveraged for collaborations?
• What's the role of platforms like LinkedIn in networking and building authority?

Enjoy (and take action)!


Remember to email me for details about Summer Camp at Sea :)

---------------------------------------------------------------

JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776

JOIN Marketing Business School:
https://programs.steeryourmarketing.com/products/courses/view/1117728

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
[email protected]