Send Rita a text with your thoughts!

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Looking to increase your travel agency revenue in 2025?  Then you need to tune in to this week's episode, as I discuss the metaphorical levers you can pull to increase your income, or manage your agency operations smarter.

Questions this episode answers:

• What to consider when managing "business capacity"?
• Why is lead generation important, and what are effective strategies to improve it?
• Why do travel agents need to know more than just demographics of your ideal client?
• What are some alternate revenue streams for travel businesses?
• What factors should be considered when setting professional fees?
• How can you improve your conversion rate?
• Why is 2025 the year of humanity?

Enjoy (and take action)!

Sign up for the 7 Days of Christmas! https://programs.steeryourmarketing.com/products/offers/view/1177525

Resources Mentioned:
Ep 168 Money Making Activities for Travel Business Owners
Ep 166 7 Practical Reasons to Charge Fees as a Travel Advisor
Knowing your Business Capacity

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LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
[email protected]

Send Rita a text with your thoughts!

Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

Something strategic travel business owners measure--their metrics.  And they don't just measure them, they leverage them to make better informed decisions.  Remember, we go by business data, not drama.  I'm sharing some of the metrics I've been keeping an eye on, how I leverage them, and how you can too.

Questions this episode answers:

• What are the key business metrics I should be tracking?
• How can these metrics inform my business decisions?
• What should I do if my website has high clicks but low conversions?
• What role does visibility and SEO play in conversion rates?
• What tools can help track and improve metrics?
• How can AI tools improve my sales page?
• How does deleting inactive email subscribers impact my business?
• What metrics should I review at the end of the year?

Enjoy (and take action)!

Sign up for the 7 Days of Christmas! https://programs.steeryourmarketing.com/products/offers/view/1177525

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JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776

JOIN Marketing Business School:
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Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
[email protected]

Send Rita a text with your thoughts!

Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

Some things make me go...hmmm...and etiquette is one of those.  In this episode I go over some pretty common etiquette themes that come up on FAM Trips and General Business interactions for travel agents.  

As mentioned, sometimes common sense isn't common, so while I'm not necessarily calling anyone out, I am calling out bad behavior that just needs to be left behind in 2024.

Questions this episode answers:

• What is a FAM (familiarization) Trip?
• How to maintain professionalism on a FAM Trip?
• What should I do if I cannot attend a supplier event I registered for?
• What are general business etiquette tips within the travel industry?
• Can I share other people's social media content?
• How does email marketing work?
• What should I consider when naming my business or a business program?

Enjoy (and take action)!

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JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776

JOIN Marketing Business School:
https://programs.steeryourmarketing.com/products/courses/view/1117728

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LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
[email protected]

Send Rita a text with your thoughts!

Travel Industry Black Friday is here!  Welcome to the final of three episodes featuring our event Presenting Partners :)

Up this week is David Shull from Tern, and he shares his thoughts on your value as a travel advisor, how his software (Tern) is helping you be more efficient thanks to data integration, and the role of AI in the travel industry.

Questions this episode answers:

• How does Tern improve connections between advisors, agencies, and suppliers?
• Why is the role of travel advisors evolving, and what value do they provide?
• How does the integration of technology in the travel industry impact human experiences and business processes?
• What are the common challenges related to data fragmentation in the travel industry, and how does Tern address them?
• What is the significance of having a centralized system for commission tracking and insights?
• How does Tern facilitate the onboarding and training processes for new travel advisors?

Enjoy (and take action)!

Listen to David on the Travel Tech Audio Summit:  https://takethehelm.thrivecart.com/travel-tech-audio-summit-2024

Read Tern's White Paper: https://www.tern.travel/lp/agencies-2024

Shop Travel Industry Black Friday:
https://strategictravelentrepreneurpodcast.com/blackfriday/

Travel Industry Black Friday Goody Bag:
https://strategictravelentrepreneurpodcast.com/bfgoodybag/

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JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776

JOIN Marketing Business School:
https://programs.steeryourmarketing.com/products/courses/view/1117728

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
[email protected]

Send Rita a text with your thoughts!

Travel Industry Black Friday is here!  Welcome to the second of three episodes featuring our event Presenting Partners :)

Up this week is LaDonna Allen from Costa Cruises, and she's sharing the scoop on her best sales tips from top travel advisors, Costa's sustainability initiatives, and how to prepare your clients for an immersive onboard European experience.

Questions this episode answers:

• What kinds of cruising trends should travel agents pay attention to going into 2025?
• What type of clients should travel advisors qualify for Costa Cruises?
• How does Costa Cruises integrate cultural experiences?
• What unique itineraries are available with Costa Cruises?

Enjoy (and take action)!

Sign Up for Costa Extra: https://www.costaextra.com/CostaClick/en-US/Pages/Login.aspx

Connect with your Costa BDM: [email protected]

Shop Travel Industry Black Friday:
https://strategictravelentrepreneurpodcast.com/blackfriday/

Travel Industry Black Friday Goody Bag:
https://strategictravelentrepreneurpodcast.com/bfgoodybag/

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JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776

JOIN Marketing Business School:
https://programs.steeryourmarketing.com/products/courses/view/1117728

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
[email protected]

Send Rita a text with your thoughts!

Black Friday is coming!  Welcome to the first of three episodes featuring our Travel Industry Black Friday Presenting Partners :)

First up is Lori Gold, Founder of Mexperts, and she's spilling all the beans---on growing a community with FB Groups, new developments in the Mexican Caribbean, and how to prepare your clients for travel to Mexico.

Questions this episode answers:

• How can travel agents effectively grow their Facebook groups?
• How can travel advisors stay informed about travel news?
• How can travel agents use "Other People's Audiences" to grow their visibility?
• Why is specialization important in the travel industry?
• What are some unique accommodations and excursions available in the Mexican Caribbean?

Enjoy (and take action)!

Listen to Lori on How to Sell More Mexico (Ep 159): https://www.youtube.com/watch?v=1MtFi0Y6cN8

Listen to Lori on the Ascending in your Travel Business Audio Series:  https://takethehelm.thrivecart.com/ascending-audio-series/

Join Lori's FB Group:
https://www.facebook.com/groups/268471081043601

Register for Plan Your Year Workshop: https://prepforwaveweek.com/planyouryear

Sign up for the email list:
https://programs.steeryourmarketing.com/products/offers/view/1169203

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JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776

JOIN Marketing Business School:
https://programs.steeryourmarketing.com/products/courses/view/1117728

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
[email protected]

Send Rita a text with your thoughts!

Welcome to the second of our unofficial 2-part holiday series!  Last week we focused on increasing your travel business sales with Black Friday promotions.  This week we're getting creative with out-of-the-box engagement strategies that incorporate either 12 Days of Christmas, an Advent Calendar, or your preferred modification for either/or.

The goal is to get people closer to working with you as their travel professional by building up your authority in your travel specialty.  Remember to let me know how you will adapt these strategies to your own travel business :)

In this episode, I share:

·     Holiday marketing strategies that focus on community building

·     Interactive elements you can add to your Advent Calendar

·     Execution tips and insights to help no matter which campaign you choose to move forward with

·     and so much more!

Enjoy (and take action)!

Register for Plan Your Year Workshop: https://prepforwaveweek.com/planyouryear

Resources Mentioned:

• Advent Calendar Creator- https://www.myadvent.net/en/
• Texting Services- https://www.text-em-all.com/, https://textmyguests.com/, https://projectbroadcast.com/
• Podcasting Services- https://strategictravelentrepreneurpodcast.com/buzzsprout, https://strategictravelentrepreneurpodcast.com/helloaudio
• Membervault Tech for Memberships/Communities- https://strategictravelentrepreneurpodcast.com/membervault
• Trees4Travel- https://www.trees4travel.com/

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JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776

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LinkedIn: https://www.linkedin.com/in/ritaperez19/
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FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
[email protected]

Send Rita a text with your thoughts!

Welcome to our first ever live podcast, where I recorded with a live studio audience!  Haha not exactly, but I was joined by some pretty amazing travel pros who were able to ask questions live.  Listen in on some of my ideas that you can use to really promote your travel business during Black Friday this year.

In this episode, I share:

·     Black Friday offers from value adds to exclusive bonuses

·     Creating unique packages and using time to promote quick action

·     Partnering with your BDMs to get additional support

·     and so much more!

Enjoy (and take action)!

Register for Plan Your Year Workshop: https://prepforwaveweek.com/planyouryear

Get the Wave Season Starter Kit: https://programs.steeryourmarketing.com/products/courses/view/1157765

Register for the next Live Podcast!
Next week - 12 Days of Xmas/Advent Calendar: https://calendly.com/ritaventures/step-live-xmas-advent?month=2024-11&date=2024-11-05

Marketing with Masterclasses-Prep for Wave Week: https://youtu.be/yS-qxnSfWvs

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JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776

JOIN Marketing Business School:
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Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
[email protected]

Send Rita a text with your thoughts!

About a month ago I went out of office from my business, for a full 7 days--something that I don't know how long it's been since I've done it.  I'm reflecting on a few surprises, things that I'm grateful for, and how I'm looking at vacation in the future.

In this episode, I share:

·     The surprising thing that happened on practically Day 1

·     What I prepped before I put my OOO alert

·     How I want to structure vacation time moving forward

·     and so much more!

Enjoy (and take action)!

Register for Plan Your Year Workshop: https://prepforwaveweek.com/planyouryear

Take the Prep for Wave Week Post-Event Survey: https://forms.gle/4so7magMS2C2Crnv7

Register for the Live Podcasts!
Next week- Black Friday:  https://calendly.com/ritaventures/step-live-bf?month=2024-10&date=2024-10-29

Next next week - 12 Days of Xmas/Advent Calendar: https://calendly.com/ritaventures/step-live-xmas-advent?month=2024-11&date=2024-11-05

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JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776

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Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
[email protected]

Send Rita a text with your thoughts!

It is the last day of Prep for Wave Week--wooottt!!!  We made it!!

In this final replay, featuring yours truly, I'm going over some different sales funnels you can set up for your travel agency or business and the step you need to take to make sure all your bases are covered.

In this episode, I share:

·     The steps needed to set up your sales funnel

·     Lead magnets for your digital marketing channels

·     Selecting your sales event approach

·     and so much more!

Enjoy (and take action)!

Register for Prep for Wave Week: https://prepforwaveweek.com/register

Register for Plan Your Year (11/21-22/2024): https://prepforwaveweek.com/planyouryear

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JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776

JOIN Marketing Business School:
https://programs.steeryourmarketing.com/products/courses/view/1117728

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
[email protected]