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Are you feeling overwhelmed by all the changes happening with social media platforms in 2025? Let's face it - things in the metaverse have gotten a little cuckoo bananas lately, and I'm sharing my personal insights on moving beyond traditional platforms like Meta and TikTok, exploring exciting alternatives like LinkedIn, Fanbase, and Ghost, plus breaking down how to create a solid multi-channel marketing approach that actually works for your travel business. 

From macro content creation to micro-content repurposing, we're covering the whole ecosystem of digital marketing, including email strategies, community building, and how to transition your audience to new platforms without leaving anyone behind. 

Whether you're feeling frustrated with current social media platforms or just looking to level up your marketing game, this episode is packed with actionable strategies to help you navigate the changing digital landscape while growing your travel business community.

Questions this episode answers:

• How do travel advisors effectively transition their audience from Meta platforms to new social media channels? 
• What is the difference between macro and micro content in travel business marketing? 
• How can travel professionals build engaged communities outside of traditional social media? 
• Why is LinkedIn becoming more important for travel business marketing in 2025? 
• What are the benefits of using Fanbase and Ghost for travel business marketing? 
• How do travel advisors create a successful multi-channel marketing strategy? 
• What are the best community-building alternatives to Facebook groups for travel advisors? 
• What role does YouTube play in travel business marketing strategy? 
• What are the most effective ways to nurture a travel business community online? 
• How do travel professionals choose the right social media platforms for their business? 

Enjoy (and take action)!


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