Setting Effective Revenue Goals for Medical Aesthetics in 2025

In this episode of the Medical Aesthetics Marketing Show, hosted by Pam, the Aesthetics Junkie, the importance of setting clear and achievable revenue goals for 2025 is discussed. The episode emphasizes the necessity of knowing your numbers and developing a collaborative plan where each team member owns a part of the overall goal.

Topics covered include lead generation, conversion rates, segmentation of client base, and the importance of innovative and visually engaging marketing efforts. Pam underlines the significance of data-driven strategies and preparing for upcoming marketing activities, with a specific focus on next week's episode on creating a detailed marketing plan for 2025. Listeners are encouraged to download resources such as a holiday marketing calendar to aid in their planning.

00:00 Introduction to Setting Marketing Goals

00:54 Welcome to the Medical Aesthetics Marketing Show

01:28 Setting the Foundation for 2025 Marketing Plan

02:46 Understanding Revenue Goals

03:58 Lead Generation Strategies

04:48 Segmenting and Nurturing Leads

06:51 Conversion Rates and Revenue Goals

08:34 Leveraging Existing Client Base

10:18 Breaking Down Revenue by Treatment

12:11 Ownership and Accountability in Goals

13:41 The Importance of Knowing Your Numbers

15:31 Black Friday Marketing Tips

18:13 Conclusion and Next Steps

Holiday Calendar: http://theaestheticsjunkie.com/holiday

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All Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/