The new year is bringing new changes for boat shows, as Discover Boating uses the 2023 boat show season to continue their multi-channel, industry lifestyle branding efforts. The goal? Connecting more directly with a much broader group of potential boaters. Boating Industry Insider host David Gee is joined by Ellen Bradley, Chief Brand Officer and SVP of Marketing and Communications for NMMA, as well as by Jennifer Thompson, SVP, Boat & Sportshows for NMMA. They discuss how and where boat shows fit into the overall recreational boating industry marketing landscape, how boat shows can create transformational experiences, and detail the ways the new Dealer Finder, the new Boat Finder and existing Brand Finder, will work together and be amplified through the 11 Discover Boating boat and sport shows.