Today's episode is the next instalment of The Social INK Show. James O'Donnell (Commercial Director) and host, Chris Bruno (CEO) from Social INK are at it again. 

This episode is a bit of an exclusive for our All About Digital Marketing listeners as over on the Social INK YouTube channel, it's being released as 4 parts. The main subjects we covered in this episode are: 

• What is LinkedIn Outreach? 
• How can you help small business in 2020?
• Why don't more business owners VLOG? 
• How does repurposing content help your business? 

We're always testing our content, finding new ideas to create and repurpose what we're working on. Be sure to let us know what you think of this episode over on our social channels.

In the meantime, a massive thank you for everyone who tunes in. You guys are awesome!

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

Today's episode is a little bit different. Aren't they all experiments, we hear you ask? Well yes, but today we're talking to Malcolm Hill, a professional surf instructor currently living in Costa Rica. You can check out his Instagram (we did, we were instantly jealous). The real question is why?

Malcolm reached out to us after listening to a few episodes of the show. He's a surf instructor and in 2020 his main occupation became a wipeout (see what we did there). tourists were no longer flocking to Costa Rica. Hotels weren't packed. And as a result, there were no surf lessons to be given.

So he decided to start focusing on how local businesses could use digital marketing as a way to improve their current situation. He decided to reach out to us, and we decided to make a crazy new type of episode. One where we would help answer his questions about digital marketing and what he's working on.

This is definitely another one of our experiments, but we loved making this one. Chris personally really enjoyed the conversation and it was great to meet Malcolm from the other side of the world. A new connection, all thanks to this podcast.

So check out the episode, let us know what you think about the format, and don't be scared to reach out if you have some questions you'd like answered on the podcast.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

Today's episode is all about whether or not you should start a podcast. So many people out there are doing it, so should you start one as well?

Some people are going to tell you NOT to do it. You'll get lost in a sea of other podcasts that are started and that never go anywhere. Others, however, will tell you that it's a great way to build your network and increase your visibility.

We're going to say this. If you love the process as much as we do, then starting a podcast and most importantly, continuing to create a podcast is incredible. 77 Episodes in, and we can honestly say, this is one of the highlights of our days.

Just remember this. If you're going to create a podcast, you need to love doing it, and most importantly you need to do it for a specific audience.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

Today's episode is all about building a business online. What does it take in 2020? Creativity and remote working goes hand in hand, Dave Schneider agrees and so do we. Gaining access to a global talent pool has never been easier.

Dave tells us about building Ninja Outreach (a SaaS business based on influencer marketing) and how he transitioned to agency life at Shortlist. It's clear to see that he's no stranger to building and marketing companies online.

Check out the episode to find out more about running and managing remote teams, finding creative people around the world, how influencers do and don't work for some industries and so much more.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

Today's episode is all about why you should have a content calendar to help you run your digital marketing. Yep, that's right, having planned content going forward will make your life a lot easier. Most importantly it will make sure you never miss those important dates and opportunities.

Far too many small businesses are simply posting on social media because they think they "have to be on social media".

There's no benefit to simply posting from time to time when you remember. Your content should be planned, with purpose, and then scheduled and ready to go out. That starts with a content calendar.

You can find a free content calendar template thanks to the team at Social INK.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

Today's episode is all about bootstrap marketing, with Bryan Clayton, CEO and Co-Founder of Greenpal (referred to as the UBER of lawn care).

We all know what it's like trying to make the most of limited resources, and after successfully building and selling his landscape business back in 2013, Bryan knows just what it takes to think outside the box.

Bryan shares how he stood out from the competition and outperformed them massively back in the day. But now, he's focusing on understanding his clients and solving their real problems.

Find out how Bryan does it, and remember to let us know what you think of today's episode.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

Today's episode is all about marketing failures. Just like in business and in life, we all have failures. But it's not about the failures themselves. As cliché as it sounds, it's about what you learn from those mistakes.

Here's the thing, we don't know any marketers that have no failures. We know marketers who are too interested in their ego to admit to their failures, but we all have them. In fact, digital marketing is basically built on failures and lessons learnt.

It's how we test, experiment, learn and improve. Every day, it's about optimising, finding ways to make things better. But it all usually starts with finding out what works and what doesn't. Each of our failures of what doesn't work, simply helps us figure out exactly what does.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

Today's episode is all about the importance of video in your marketing. Whether it's for your website, your social media or for your ads, video plays a crucial role in marketing today.

Marcus Johnson knows his video marketing. For years, he's been creating content for clients to help them increase their engagement, and most importantly, their results online.

Glacé Media has worked with big brands and small business. Their work speaks for themselves. But in today's episode, we're talking more specifically about how small businesses can maximise the potential of video content marketing without breaking the bank.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

Today's episode is all about increasing your engagement on social media. We've been helping brands online since 2008 at Social INK, so as you can imagine, we've seen a thing or two along the way.

One of the biggest complaints we hear is brands complaining that the engagement levels on social media are terrible-to-non-existent.

But usually, we dig a little deeper than that. And one of our questions to brands is, when was the last time you asked your audience to engage?

It sounds so simple, but here it is, why would anyone engage with your brand if they don't feel like welcome to do so. You're trying to build a community online, right? So, let's invite everyone in. Let's make it welcoming, let's encourage conversation, debate, or sharing.

Join your host, Chris Bruno, to find out more.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

Today's episode is all about how your customers should be at the forefront of what you're doing. It doesn't matter if it's for your marketing, your product development or your company in general. Putting your customer at the heart of everything you do always pays dividends.

Dionysia McPherson, from PaperForm, and her husband, Dean, know how important this is. In fact, Dionysia has spent many hours, days and weeks, running 1-2-1 sessions with their clients just to make sure she really understands them.

This isn't just as simple as checking the support tickets, although she does believe that all their employees should spend some time on customer support (to really understand who they're working for in the first place). She's even had to wake up in the middle of the night, just to take 1-2-1 calls to better understand her customers on the other side of the planet.

Now, that's dedication. What can you learn from this? Simple! It's all about getting to know, and understanding, your customers intimately.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.