There’s nothing more fun for us than bringing back an innovative guest two years later and seeing how their idea has blossomed to reality. The company Cooler Screens has spent more than five years setting the bar for creating human-centered digital experiences in physical stores. The combination of vision, strategy, and smart technology, along with innovative retailers and brand partners, is now bringing the ease, relevancy, and transparency of the digital world into a human’s shopping journey, at an impressive scale, including hundreds of stores at Kroger. And selling more product as a result. Arsen Avakian, CEO and Founder of Cooler Screens, rejoined the podcast to fill us in on what’s now and what’s next in this transformative collaboration between brands and retailers.