Matcha gets lumped in as a wellness fad. Nomu was built to prove it's not. Founded by mother-daughter duo Tessa Stockdale and Karen Parsons, they knew that to create and provide accessibility to the best matcha on the market, they had to go to the source themselves, finding a supplier that aligned with the values at Nomu's core, while acting as their guide on the traditional and authentic use of matcha.

In this episode, Tessa and Karen share the journey of creating Nomu Matcha, exploring its cultural significance, quality considerations, and future plans to make high-quality matcha accessible worldwide.

This conversation dives into:

* The origins and cultural significance of matcha in Japan

* The journey of creating Nomu Matcha

* The importance of quality and sourcing in the matcha industry

* Challenges and opportunities in the global matcha market

* Future plans for making matcha more accessible and convenient

* The health benefits and traditional rituals associated with matcha

Chapters

00:00 Introduction to Tessa and Karen’s journey with Nomu Matcha

01:46 The origins of Nomu Matcha and the founders’ backgrounds

04:09 The story behind the product development and design of the Nomu spoon

07:06 The process of sourcing high-quality Japanese matcha

12:03 The cultural significance of matcha in Japan and its traditional uses

14:57 The global demand for matcha and supply challenges

20:00 Understanding the different grades of matcha and their uses

24:58 The importance of proper preparation and brewing techniques

30:05 The future of matcha industry and Nomu’s expansion plans

35:03 Health benefits and misconceptions about matcha

40:01 How to incorporate matcha into daily life and recipes

45:02 The importance of respecting cultural traditions in product sourcing

49:58 Closing thoughts and upcoming innovations from Nomu

Ready to say goodbye to sh!t matcha?

Grab yourself some Nomu Matcha with a special All Things Food 10% discount code.

CODE: ALLTHINGS10

Links:

Nomu Matcha Website

@nomumatcha_ on Instagram

Thanks for listening! Feel free to share it with those foodies in your life.

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