This week, Bryce talks to Kiefer Lammi! He is a CrossFit coach, podcast host, LSDK brand ambassador, and a proud member of "team too tall". We are so excited to share Kiefer's approach to coaching and how he is constantly searching for ways to bring the best out of his athletes. 

The Invictus Mindset Podcast is brought to you by HVMN, Trident Coffee, LSKD, and RXSG.

Trident Coffee -  Use code "INVICTUS20" to get 20% off online and in TapRooms
RX Smart Gear - Use code "INVICTUSMINDSET" to get 10% off full ropes and grip
HVMN - Use code "INVICTUS" for 20% off  Ketone-IQ - https://hvmn.com/INVICTUS
LSKD - Shop today and check out the "Rep" shorts!

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This week, Bryce talks to James Newbury! James is ready to "chase the vibe" with any fitness endeavor he sets his mind on. He has competed at the CrossFit Games, finished multiple Iron Mans, and spent time focusing on powerlifting. To add to James's resume, he is the co-founder of PHYBA Sport and Le Boiz Swim. 

The Invictus Mindset Podcast is brought to you by HVMN, Trident Coffee, LSKD, and RXSG.

Trident Coffee -  Use code "INVICTUS20" to get 20% off online and in TapRooms
RX Smart Gear - Use code "INVICTUSMINDSET" to get 10% off full ropes and grip
HVMN - Use code "INVICTUS" for 20% off  Ketone-IQ - https://hvmn.com/INVICTUS
LSKD - Shop today and check out the "Rep" shorts!

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This week, Bryce talks to Brian Friend! Brian is a CrossFit coach, writer, and commentator. Brian is back for his second time on the show to share his knowledge about the sport of CrossFit and what exciting things we can expect for the 2023 season.  A true pioneer within CrossFit for his dedication to the analytics of athletes and CrossFit competitions that have propelled the sport forward.

“I'm not weighing those competitions as the most critical factor what I'm looking at is the totality of their career"

Trident Coffee -  Use code "INVICTUS20" to get 20% off online and in TapRooms
RX Smart Gear - Use code "INVICTUSMINDSET" to get 10% off full ropes and grip
HVMN - Use code "INVICTUS" to get 20% off  Ketone-IQ - https://hvmn.com/INVICTUS

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With the CrossFit Open only a few weeks away, we wanted to highlight some of our most impactful CrossFit-focused episodes from 2022.  We had the 5-time champ Mat Fraser, CrossFit Games legend Pat Vellner, rising star Danielle Brandon, and our kings of CrossFit media, the Buttery Bros.  We are so excited to head into this 2023 season and bring you some of the top stories and guests from the CrossFit community. Stay tuned...

Trident Coffee -  Use code "INVICTUS20" to get 20% off online and in TapRooms
RX Smart Gear - Use code "INVICTUSMINDSET" to get 10% off full ropes and grip
HVMN - Use code "INVICTUS" to get 20% off  Ketone-IQ - https://hvmn.com/INVICTUS

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This week, Bryce sits down with Michael Brandt! Michael is the Co-Founder and CEO of HVMN.  Health Via Modern Nutrition (HVMN)  launched the world’s first ketone drink in 2017 and then in 2022  H.V.M.N. launched v2 of their ketone product line, called Ketone-IQ. With Ketone-IQ they reduced the cost by 2/3rds and significantly improved the taste. Along with HVMN, Michael is an avid triathlete and holds a 2:42 personal record for the marathon.

“Morning energy rise and taking ketone IQ and starting your day with elevated ketones, which you probably already have from overnight fasting.”

(01:29): How to have an analytical mindset in life
(04:25): The business mindset of Shoe Dog
(07:20): How does HVMN - Health Via Modern Nutrition start? 
(15:03): Business secrets
(16:40): Business innovations
(22:51): “Create new things that capture the spirit of the past”
(27:57): What is the ketogenic diet? 
(38:23): Reasons behind Ketone-IQ invention
(42:21): Gluconeogenesis on a ketogenic diet
(44:47): Ketone-IQ: Uses and benefits
(49:08): What is glycogen sparing? 
(51:27): “The first thing you want is a customer”
(58:22): Creating new things 
(1:00:33): How to grow your own prestige

HVMN - Use code "INVICTUS" to get 20% off  Ketone-IQ
Trident Coffee -  Use code "INVICTUS20" to get 20% off online and in TapRooms
RX Smart Gear - Use code "INVICTUSMINDSET" to get 10% off full ropes and grip

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This week, Bryce sits down with Cooper Marsh! Cooper is the co-owner and agent with LAB MGMT. He represents well-known athletes such as Josh Bridges and Danielle Brandon. His hard work and athlete-first mindset have allowed LAB MGMT to become one of the most well-respected agencies within the fitness industry. 

“Lab Management is a marketing agency, our goal is to build athlete brands, and our goal is to partner them with brands that will support their mission and goals throughout the entirety of their career and for athletes’ retirement.”

(01:51): Connecting with the best athlete
(03:46): What is client representation?
(05:58): Lab Management: Goals and Mission
(10:59): Helping athletes set up long-term goals
(14:52): Provide encompassing brand for each member
(17:00): How to manage your business
(19:54): How to manage your time effectively
(22:23): How does Lab Management set goals?
(25:56): “Communicate a lot”
(27:15): How to grow a brand
(32:21): Your 2023 most anticipated in CrossFit Sports

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RX Smart Gear - Use code "INVICTUSMINDSET" to get 10% off full ropes and grip

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This week, Bryce sits down with Ian Mitchell! Ian is an inventor, scientist, biochemist, and founder of Wizard Sciences. At Wizard Sciences they work to develop groundbreaking supplements to help with brain function, anti-aging, and performance optimization. Ian has a wide array of milestones, including working with NASA astronauts and Olympic athletes to help optimize performance through his research and supplements to support human potential.

“The best science that we have now is going to seem laughable 1000 years from now.”

(02:43): “Safety third”
(04:26): Six things to solve: Aging, cancer, clean water, global warming, free energy, and superluminal travel
(06:58): Environmental stresses
(14:50): Carbon60: Origin, uses, and benefits
(19:34): Cancer research and result
(21:08): 93% longer lifespan
(25:00): The life journey of Ian Mitchell
(34:35): Why do you need to test science?
(37:32): A good scientist pushes the boundaries
(45:56): “There’s no penalty for having the wrong answer”
(55:11): What does meditation mean to you?
(1:08:31): Learn something new

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RX Smart Gear - Use code "INVICTUSMINDSET" to get 10% off full ropes and grip

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This week, Bryce sits down with Dr. Andy Galpin! Andy is a  Professor of Kinesiology at California State University Fullerton, and an expert in the world of sports science and the application of methods to increase strength, hypertrophy, and endurance performance.  Bryce and Andy work to discuss fitness trends and create actionable advice that will lead to top-performance results.

(01:55): Understanding the “It depends” concept
(08:56): Why do you need to understand science?
(11:15): “There’s no perfect study”
(16:34): Absolute rest: Comprehensive and advanced sleep assessment
(23:50): Negative effect of using sleeping pills
(29:22): Reputations associated with titles
(33:56): “You should not think more sore means more results”
(38:23: How to improve your nutrition
(41:46): What is a Blood Glucose Monitor?
(44:32): Marketing manipulation
(47:49): Dexa scan: Validity, usage, and how it works
(50:06): Why do women recover faster than men?
(52:20): How does breathing help you mitigate stress? 

Trident Coffee -  Use code "INVICTUS20" to get 20% off online and in TapRooms
RX Smart Gear - Use code "INVICTUSMINDSET" to get 10% off full ropes and grip

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This week, Bryce sits down with Andy Stumpf! Andy is a retired Navy SEAL, the Cleared Hot podcast host, and an action sports athlete. He spent 17 years serving in the United States military. Andy has since put his focus on podcasting and various world-record-setting wingsuit jumps to help support the Navy SEAL Foundation. 

We are honored to sit down with Andy as he shares about his career, fitness journey, and the mindset that has allowed him to succeed in these impactful career paths. 

The Invictus Mindset Podcast is brought to you by Trident Coffee and RXSG. 

Trident Coffee -  Use code "INVICTUS20" to get 20% off online and in TapRooms
RX Smart Gear - Use code "INVICTUSMINDSET" to get 10% off full ropes and grip

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This week, Bryce sits down with Kirsten Ahrendt! Kirsten is the Director of Coaching Development with CrossFit Invictus. She has been Kirsten has been coaching, managing, and leading at Invictus for over 6 years. We are honored to announce the launch of her new program, Invictus University!

Invictus University will teach you the principles and methods that we at Invictus have used for over a decade to develop top-tier professional coaches that are committed to their craft. Sign-up today with the link below!

Trident Coffee -  Use code "INVICTUS20" to get 20% off online and in TapRooms
RX Smart Gear - Use code "INVICTUSMINDSET" to get 10% off full ropes and grip
MUSH - Found at Costco, Whole Foods, Sprouts, and many more retailers. Store Locator!

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