What if optimism wasn't conditional? What if it was less of a personality or mood and more of a strategy? If you find it difficult to see possibilities and remain optimistic toward your goals, especially when circumstances seem dire - you're not alone. Today's podcast with author and founder, Jess Ekstrom, will challenge and inspire you to rethink optimism and the power behind it. For Jess, it's about believing in better, even when you can't see it yet. It's a reserve tank to tap into when things get hard.

Jess rose from the ashes to create an incredible organization, Headbands of Hope, literally out of her college dorm room. For every headband sold, one is given away to a child with cancer. And she didn't stop there. Jess has become a published author and sought-after speaker featured on Good Morning America and the TODAY Show, as well as The Huffington Post, Vanity Fair, Forbes, Entrepreneur, and many more.

Jess knows a thing or two about hard times. As an intern with Make a Wish in college, Jess spent time with children in the final stages of disease. And her family was involved in a very public scandal while she was in high school, eventually losing everything. But tough times like these taught Jess the meaning and value behind true optimism. She uncovers that tough times present us with a choice: to make the excuse to do less or find the reason to do more.

If you're gripping your outcomes with a clenched fist and ready to stop chasing and hustling - this episode is for you. It's time to stop letting your plans kill your possibilities, activate your purpose, and become energized by possibility - not paralyzed by uncertainty. It's your time.

Check out Jess and her new book out TODAY!

https://jessekstrom.com/buy-the-book/

@jess_ekstrom