Some folks out there (myself included) are information junkies. In 2021, everyone is deeply immersed in the "Information Age" to the point where we are producing, and digesting, so much data/content on a daily basis that it can be overwhelming.

Many SMBs are looking for ways to use the data they work with on a daily basis to make more informed decisions, that lead to more revenue and success. The questions become: Are the looking at the right data? In the right place? For the right reasons? In the right context? At the right time? And so on, and so forth...

We are joined by Jonathan Colavita, Head of U.S. Sales for Parlametric. Parlametric is a Sweden-based, natural data partner for companies that want to deeply understand how their brand, products, campaigns, competitors, employees or general trends are perceived and discussed.

Jon discusses the value of Narrative Analytics (more People & Story-Based Data interpretation) over Metrics-Driven Analytics (more Product & Structure-Based Data interpretation), to help SMBs work smarter in the pursuit of their goals.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Today’s topic is valuable insights from your data. Steve will talk about: if SMBs are looking at the right data, how to interpattre their data, and how to organize your data.Steve says, “There is no sub for surrounding yourself with the right people.” Steve pays respects to a friend of his who passed away last Monday. He also talks about a bone marrow disorder that one of his friend’s sons has. He asks his audience to check out the cause #JackStrong on Instagram. Steve then introduces his guest Johnathan Colavita. Steve introduces the show by talking about his fascination with data. He then retells a story about Merle Haggard and the song “Mama Tried”. He recites a quote from Haggard, “They were singing the words. I was telling a story”. Steve reads an excerpt from the book “The End of Business as Usual” by Brian Solis.

Steve reintroduces his guest, Jonathan Colavita. John is the Head of U.S. Sales for Parlametric. John talks about the history of Parlametric. He emphasizes, “We are a data partner, not a data company”. Parlametric helps businesses truly understand their data and helps them tell a story about how their business is doing. John says, “We want to do 90% of the work”. John is very happy and proud of the work he has done with Parlametric. Steve adds to the significance of John’s quote, “Creative people by nature are not analytical”. John then emphasizes the teamwork utilized at his company. He talks about “live integration”.

John talks about how his company became more inclusive by partnering with more SMBs. Steve and John about the technological advancement of AI and how John uses it in his company. John adds that his company also works with businesses who use stock predictors. He connects emotions and finance.John talks about how his company helps you “understand” your data rather than just spewing numbers at you. He says his company is more than just “being a tool”. Steve emphasizes, “It’s about the story. It’s about the people”.

Steve plugs The Entrepreneurial Web, which comes on next. Steve asks John what people can take away today’s show and how they can apply it on Monday. John says that artificial labour is the new tool. If you do not utilize these technological advances, your company will not succeed. John says all companies can benefit from using AI. Steve asks John the “three magic questions”, his favorite tv actors, his favorites tv show/movies, and his favorite musical instrument.

It is no surprise that most people out there are visual learners these days, especially with the amount of time we spent in front of screens in 2020.

If you are an SMB, and you want to explore video production to get your message out there, where should you be concentrating your efforts to make the most impact? Social Media? General Advertising? Sales Presentations? Internal Communications? Product Pages? Industry Conferences?

The answer could be all of the above, but make sure you have a partner that eats, sleeps, lives, and breathes video production. We are joined by Jon Seiler, Founder, Producer, and Editor at Jonathan Seiler Productions.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Steve welcomes his audience and promotes Tommy D’s new show Philanthropy in Phocus. He then gives a quick summary on the concept of the show. He talks about the struggles businesses face due to the pandemic. His focus is promoting SMBs or small or medium businesses. Steve gives a bio on his guest Jon Seiler. Jon is the founder of Jon Seiler Productions, a production company that does video production and design., He is a music and film lover with a bachelor’s degree in Fine Arts. Steve then switches gears by talking about story based selling as a strategy SMBs can use to expand their businesses. He quotes a book written by Jeff Bloomfield on how to effectively sell using imagination rather than logic. Steve introduces another book “Friends, Followers, and Customer Evangelists: The 2010 Business Owner’s Guide to Social Media”.

Steve welcomes Jon to the show. Jon talks about what his company does, which is video production. He says everything is customized, therefore, there is no template. His priority with every client is using visual stimuli to tell a business owner’s story. Steve and Jon talk about the editing process and the importance of multiple takes to “have the best representation of the story”. Jon’s saying when it comes to editing is “less is more”. Steve talks about the uptake of virtual learning and training due to the pandemic. Video content is the best way to retain information, according to Jon. Jon talks about the versatility of video content. He tells a story of a friend who uses video content in an afterschool program.

Steve asks Jon to talk about the “madness” behind the video production profession. He talks about one of his first jobs where he worked with a landscaper. He also talks about an experience he had with a criminal defense attorney. Jon expands on his problem solver skills and the curveballs he’s been thrown as a video editor and producer. Jon says “video is not a cheap medium”. He talks about the advantages of badering. Steve and Jon talk about how SMBs often get caught up in their idea without taking into account the process and costs of making that idea become reality. Jon talks about the changes that arose due to the pandemic such as Zoom-mitzvah.

Steve asks Jon what people should take away from this show. Jon says write down your elevator pitch and share it. He pushes SMBs to make a video to promote their businesses. Steve believes people need to get out of their comfort zones, especially now during the pandemic. Steve then plugs Jon’s website, http://www.jonathanseiler.com/Jonathan_Seiler_Prod.html.Steve and Jon talk about the struggle of getting started. Steve asks Jon his favorite TV/Movie character. He says Willy Wonka. Steve asks Jon his favorite TV show. He says Seinfield. He then asks his favorite musical instrument. It’s the bass guitar. Steve thanks Jon and closes the show.