Websites are often the first point of contact between Main Street and its customers, making a robust online presence a pivotal component to business success.  

No matter where you look, there is evidence that forced closures, physical distancing, and stay-at-home orders have made life challenging for SMBs.  There has also been an unprecedented surge in online shopping, and the need for certain freight logistics to fulfill the many orders.

Some businesses will not survive and some changes in customer behavior will not revert to the way they were in the past.  Surviving, and eventually thriving, in the Post-COVID era means acknowledging and accepting that the impact of COVID on our communities and culture will affect traditional Main Street strategies for years to come.

The last year of pandemic life has made customers more tech-savvy than ever, raising their digital expectations.  Main Street websites must offer the positive user experience today’s consumer expects.  They must be digital gateways and storefronts designed and managed with the same care as physical locations. 

We are joined by Charlie Birch, Main Street Website Strategist at Third Eye Web Strategies a Main Street America Allied Member.  Charlie and her team believe that a web presence strategy that focuses on a sense of exploration and belonging will never cease to be relevant. 

If your SMB is looking for help converting Main Street & More Web Traffic Into Foot Traffic, you need to tune in and listen to CHARLIE!

 Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Segment 1

Steven starts the show

Off by introducing his guest Charlie Birch, Main Street Website Strategist at Third Eye Web Strategies a Main Street America Allied Member. Steven talks about how the pandemic has effected online shopping raising their online presence and knowledge. Charlie shares how she got to the job she has now and how she got to this point in life. 

Segment 2

Charlie talks about how e-commerce is the now and the future so she encourages her clients to broaden their exposure. She looks at not what they sell but how they sell it. Charlie talks about core details that add to the experience of collective web experience.  

Segment 3

Charlie talks about setting expectations and creating a reality of going digital. Keeping in mind that the website is an extension of not only the store but an extension of the people who work there. 

Segment 4

Steven wraps up the show with Charlie by redefining that individuals have different jobs and different options of creating their image online that will best represent them. Steven also asks his favorite questions and Charlie shares her advice for listeners to have a more productive work week. 

Over the past decades, and especially the last few years, the business world has changed immensely. It is no longer a world of handshakes and trusting that people will stay true to their word. 

Instead, the corporate agreements and business dealings are increasingly complex and nuanced. 

Without an attorney who understands the legal ramifications of your decisions, you can easily make a mistake that cripples your earnings and growth potential.

You need the right counsel in your corner...and who better than someone who has actually had experience in the boxing promotion world?

We are joined by Zachary Margules, Partner at The Margules Law Group and Legal Advisor to Warriors Boxing & Promotions LLC.

Whether you need support with a legally complex contract dispute, or to elevate your business to the next level, you can depend on Mr. Margules and his team to ensure that your answers are complete, well-developed and future-oriented.

As boxer Mike Tyson once said, "Everyone has a plan until they get punched in the mouth." When you get punched in the mouth, call the Margules Law Group!

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Steven introduces his guest Zachary Margules, Partner at The Margules Law Group. Steven gives Zachary's work background. He continues to give background to The Margules Law Group letting listeners know their intentions and their achievements in their work. Zachary tells the founding story of how his company was formed and created.

Zachary talks about his responsibilities within the company and all the intricacies he does. He shares how he interacts with the clients and what clients come to him for. Zarchary talks about how his job is not about winning a case but getting them the best option for their situation. Steven further explains how it is not about winning but about losing less. Zachary goes into explaining the legal terms and legal part of the job and how it makes connection to getting to know the clients and their journey.

Steven and Zachary talk about the rules of fight club and apply some aspects to Zachary's work. Steven talks about how individuals look more at prices than the quality of the work and how that clouds the clients views. Zachary shares some of the madness he is faced with, he shares some cases that he has taken on and how he was able to help the individual to a better legal situation. Zachary goes over how he takes in all aspects of the case and the individual's life situation to really understand where the client is coming from.

Steven and Zachary sum up the show with Stevens favorite questions to let the listeners get to know Zachary a little more. Zachary also gives his insight and advice to the listeners so they know how to have a more productive Monday after this week's Always FreyDay. Zachary also tells how if they want to contact The Margules Law Group they can reach out to them in multiple ways.

Where do you get your news from? CNN? Fox News? Cheddar? Google? Apple?

There are many different options these days, especially with Internet and public access channels. Yet, no matter which network or news outlet you subscribe to, there is always a question mark from someone around the content... Is the report a fair or unfair perspective? Is the message being delivered fact or fiction? Is the viewpoint biased or impartial?

We are joined by Seth Feldman, Head of Content at Straight Arrow News, a brand new network based in Omaha, Nebraska.

Seth and his colleagues go beyond the day’s headlines, and stay committed to covering every side of every story. They offer context and perspective to make the sense of the news, delivering an experience with nuance and empathy. The time has come to respect differences in beliefs and opinion, celebrating the American values that unite the people, instead of dividing them. Seth and his team encourage you to be part of the editorial process, by choosing the stories that matter most to you and your family.

In addition, they want you to hold the station accountable as the aim is to be fair, factual and unbiased.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Steven Frey introduces Seth Feldman Head of Content at Straight Arrow News. Straight Arrow News is a brand new network based in Omaha, Nebraska. Seth shares his story, education, and how he got to where he is today. He shares his past experience in news and how he learned from it and wanted to do new the way he thought was fair and unbiased.

Seth explains to him that it is not only AlwayFrey Day but it is also Aloha Friday for him and his crew. Steven talks about unfair news and questions how Straight Arrow News keeps their information unbiased. Steven shares that he sees Seth's job as difficult because news seems so unfair in a sense because it affects so many individuals. Seth explains that they have to prove that they are unbiased; they cannot just claim that they are. Seth has placed a system on their website to rate each story on if it seems too far to the right or left or is it unbiased.

Seth talks about the news industry and how he was taught to be a journalist. Seth talks about his previous experience and how he has not only learned from it but stayed true to himself. He talks about how he tries to hire next generation journalists and how he has to show them to be true to themselves to bring stories to life and tell them in a way that will stay true to the story but make it interesting to the viewers.

Steven asks for Seth to share what he has learned from working in this industry and asks to share his advice with the listeners. Seth gives his insights about what he has seen succeed in this business. Seth says that the weekend is part of the work week, it is up to the individual to step back and take time for themselves. He advises that because this is creative work you have to separate yourself from the work to rest. Seth forms the idea that rest is part of the job, and that when you are in a routine you have to keep some form of the “weekend” with you to rest and refresh.

The Digital Business Card Godfather

Does it still make sense to carry physical business cards?

Living through the pandemic encouraged many SMBs and working professionals to figure out alternative ways to disseminate their contact information.

One way that information gets to your target audience and stays accessible continues to be text messaging.  Our special guest is going to show everyone how to do this in a simple, and very effective manner.

We are joined by Gabe O'Neill, Owner of Digital Accelerant LLC...know to most as the "Godfather of the Digital Business Card."

Gabe builds high-end, custom digital cards for his clients, that return business back to them due to their unique delivery method.

To reach Gabe, and to see the Digital Accelerant experience firsthand, text "GODFATHER" to 21000, and you will receive all of his contact information!

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Segment 1

Steven Frey is joined by Gabe O'Neill, owner of Digital Accelerant LLC. Gabe is better known as the Godfather of the digital business card. Steven gives Gabes background on what he does and why he has chosen this profession. Steven explains what exactly a digital business card is for viewers and shares his own business card that came from Gabe. Gabe shares his story of how he got to this endeavor. 

Segment 2

Steven brings up different electronic versions of business cards and the difficulties that come with them, Gabe has figured out a more simplistic way to share the business cards he creates. Steven asks Gabe to dive deeper into the method behind his madness. Gabe tells how his cards are tied to the individuals that send in inquiries and his strategy that keeps the process simple. 

Segment 3

Steven asks about any stories or experience that has been beneficial to Gabes business or a learning experience that other S&MB owners could use as advice to grow from. Gabe tells of clients in different industries and professions and how successful his business cards have been in helping get the individuals exposure and networking opportunities. Gabe also tells how the pandemic has affected him and his business and how he has learned from this hurdle. 

Segment 4

 Steven wraps up the show with Gabe by reminding all of the other S&MB owners that you must differentiate yourself from other businesses to gain attention. Gabe reaffirms that you want people to remember you and to pick something easy to remember so you stick to their minds. Steven talks about how its not about the technology or the devices its about the individuals behind them and Gabes business better helps individuals stay connected.

What are the right ingredients to make a successful connection?

As our special guest has said, while we no longer necessarily directly rely on each other for the basics of food and shelter, human connection is only replaceable with human connection. It’s grand to see the word and all its variations showing up, but it’s also forehead slapping. Life as a human has always been about connection, and always will be.

While electronic technology is extremely helpful, it isn’t the same as human connection. One of the very best aspects of connecting is the wonderful return it provides when you invest in the Right People. Your Right People are the ones you very intentionally choose to build purposeful relationships with. It’s an investment because you’re putting in the effort, in order to enjoy the benefits.

We are joined by Ginger Johnson, Connecting Expert, Speaker, Trainer, Author, Elaborate Dinner Party Host, and Beer Enthusiast.

Ginger urges everyone to make intentional connection this year. Start by examining your relationships, keep and foster those that are healthy, productive, and positive; weed out those that are negative, destructive and unhealthy.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Segment 1

Steven Frey introduces Ginger Johnson connecting expert, speaker, trainer, and author. Ginger encourages people to make international connections by examining your relationships. Ginger has created the perfect formula for purposeful relationships and connections. Ginger tells her process for how she believes connections are made and kept. 

Segment 2

Ginger has created Ginger Johnson LLC where she spreads her message to clients that connections are crucial. Steven brings up Gingers' book and asks about the method behind her madness. Ginger tells that it was a change of mindset and choice. She has to choose to be valued instead of like-minded. She focuses on energy and the cultivation of connections. Steven elaborates on response and how important it is when making connections. 

Segment 3

Ginger has started multiple businesses one studying gender equity and the stigmas around women drinking beer. Ginger tells how curiosity has fueled her progress. She encourages people to focus on being clear on who they are instead of pushing products. She tells that you know a person is wrong for you when they do not ask questions. It is no longer a connection but it becomes a lecture. 

Segment 4

Steven and Ginger talk about learning from mistakes and previous experiences. Ginger emphasizes focusing on the future.

Our special guest this week might sound familiar…you know him as #TheNonProfitSectorConnector.

In addition to amplifying the messages of Non-Profit organizations, this philanthropist has committed to doing #60DaysofService in the Nonprofit world, before the end of 2021.

When not hosting his show, or acting like a pillar of the community, this guest works with SMBs who are looking to be “employers of choice.”  He provides the knowledge and experience business owners and their employees need, to have the most successful employee benefits programs around.

We are joined by Tommy DiMisa, Director of Strategic Alliances with Vanguard Insurance Agency and host of the live weekly talk show “Philanthropy in Phocus,” which airs EVERY FRIDAY MORNING, 10:00am EST on TalkRadio.NYC, right before ALWAYS FREYDAY!

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Segment 1

This week on Always FreyDay Steven Frey shares the mic with fellow TalkRadio.nyc host Tommy DiMisa. DiMisa hosts “Philanthropy in Phocus” live at 10am on Fridays. DiMisa is also the Director of Strategic Alliances for Vanguard Insurance Agency. Steven shares Tommy’s achievements and mission through all the jobs he takes on. Tommy tells his story on how he got to where he is today. Tommy shares how he’s been working since he was 12 and both him and his family knew he would succeed in sales. Tommy tells how connection is key in all his work and is a large part of his passion. 

Segment 2

Both Tommy and Steven prioritize connections in their work. The connections that come from networking and consulting with other nonprofit organizations and S&M businesses are what both individuals look forward to when working with others. Tommy tells his method behind the madness to his work. He tells how philanthropy is more then individuals writing checks, he shares that it is about the action of service. Tommy tells some of the organizations that he has seen blossom through his nonprofit work. He tells how by alignment of his passions with his other work creates an ideal work situation as he can continue to serve those in the nonprofit community. Steven talks about going online and the struggle behind it, the two share the process of Tommy starting his show and sharing his passion through that platform. 

Segment 3

Tommy shares his #60DaysOfService goal to serve for 60 days before the end of 2021 in the nonprofit community. The two men share their struggle with busy schedules and share how transferring online has changed their way of presenting themselves. Tommy tells how his business has grown even though no in person contact has been made. Tommy shares his story on how his work was moved into the attic and how the joke turned into a productive place of work. Tommy shares that his 60 days of service is to inspire and open people’s eyes to what they're capable of contributing. 

Segment 4

Tommy continues to promote taking part in volunteer work and getting uncomfortable as it inspires and the service never goes by unnoticed, there is always an impact. Steven dives into his end of show questions that tells listeners a little more about Tommy. Tommy challenges listeners to get uncomfortable this weekend to make a more impactful Monday.

Since 2001, this special guest's New York City consulting group has been on the forefront of the contracting advisory business. Their mission is two-fold:

Protecting clients from costs and reputational risk, incurred by noncompliance in the contracting industry and; Ensuring qualified disadvantaged / minority and women business enterprises have equal access to compete for Federal, State, and Regional contracts.

The deep-rooted experience, strong relationships with government agencies — as well as years of cumulative expertise in real estate, technology, and management — put this gentleman, and his team, in a unique position to fill these needs for Small and Medium-Sized Business, as well as Fortune 1000 organizations.

We are joined by Abner Larrieux, President and CEO of A.L. Consulting, Inc., & Alacriti Capacity Analytics.  

Abner and his team provide a high quality work product in a timely manner, using a selective portfolio of highly effective tools. Clients consistently benefit from their specialty in this field, allowing them to focus on the essential tasks at hand: building their project on time, on budget, and in full compliance with all applicable regulations.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Segment 1

Steven introduces Abner Larrieux, President of A.L. Consulting, Inc & Alacriti Capacity Analytics. Steven talks about how times are constantly changing and businesses have to adapt to keep afloat and to keep successful. He congratulates his guest and his company for thriving as times are changing and they continue to stay on top. Steven gives Abners scholarly background and how he has achieved all he has through his professional career. Abner tells how after his graduation from university he surrounded himself with government workers and found his passion in consulting. 

Segment 2

Steven talks about the science behind the power of entrepreneurship. Abner talks about the market and how his company meets and advises clients with a plan. They have come up with a method that works in tandem with each company. Abner talks to the S&M businesses where they can connect and evaluate to help make valuable and important connections. Abner and his company have been able to digitize their works so they can keep updated and continue to expand. The message Abner stresses to corporations is that the individuals that are willing to do the hard work will create more open doors and will obtain jobs by recruiting. Abner explains that they want to change the perspective of recruits from degree bearing to talent and experience bearing when hiring. 

Segment 3

Abner shares stories he has experienced on the field. He shares struggled with getting a company certified but through preserving they were able to get it done. Through their technology, they were able to score the company a 7 million dollar contract. Abner then elaborated on the confidence gap between women and men entrepreneurs. He tells that with the help from his company they have helped women-run companies grow and gain confidence and earn more in contracts. He says that the execution is more important than the outcome because that is where the hard work is put in. 

Segment 4

Abner’s take home for the weekend is to not stay complacent and to build a network and community. He encourages entrepreneurs to be persistent and continue to build and find channels for their work because in the long run, it will work in their favor. He tells those small businesses need to gain connections for advice, partners, and aid for the future.

Most folks don't like the idea of having to move. Whether your SMB needs to do a complete office relocation from one end of the city to another, or you need to move groups of employees within your current building, you want to have a positive relocation experience.

Our special guest and his team understand the importance of developing relationships with clients. Since the company was launched, the owners of this group ensure they personally invest time in every single job, to best handle the needs of each client.

We are joined by Michael Cohen, Co-Owner and Principal of Hudson River Moving & Storage, LLC. Mike and his team immerse themselves in the company culture, so there is minimal interruption in company productivity. While Hudson River is moving, your SMB can keep on shaking!

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Steven introduces on of his best friends Michael Cohen the Co-Owner and Principal of Hudson River Moving & Storage, LLC. Michael has spent 15 years in this industry and has learned to understand and make long lasting connections with his clients of all forms. Michael tells his journey from college to living with his parents to realizing he needed to live his life more seriously. Michael tells how he was apprehensive about starting a business because he was going from being a salesman to being the owner of a company.

Steven brings up the book Move Your Business Without Becoming a Moving Target, the two talk about the aspects of the book that have applied to Michaels work. Michael tells the details and intricacies that his team goes through to make sure the move is successful and done well. Michael tells how he not only deals with the clients but with building managers and different vendors and how this makes the process harder than most people think.

Michael tells what people are in demand for and what he has faced in his experience in the moving and storage industry. Michael tells about the satisfaction and the detail that goes into storing individuals personal belongings. He tells how there are different ways to store different items, how many items should be stored at certain temperatures in safe dry places.

Steven tells how he has taken from Michael that commercial moving should not be done by yourself. Michael tells how commercial moving should be done by professionals because there are so many moving parts and details that go overlooked by those who are not in the business. The many moving parts are hard to manage between timing, reserving elevators, renting trucks, and the organization and detail that goes into moving the professionals are trained to manage, move, and protect the clients belongings.

Our busy lifestyles and various improvements in technology have led to many things being accessible virtually, including personal fitness programs...and we are not just talking about the world of Peloton.

There is a strong desire to have personal training and corporate fitness programs available via virtual classes. Certified Fitness Professionals can come to YOU, to deliver a Tailored One-on-One Private Approach, where YOU Feel Most Comfortable...and this is the specialty of our guest and his team.

We are joined by Joshua Margolis, Owner & Personal Trainer at Mind Over Matter Health & Fitness. Joshua's fitness philosophy is "your self image and habits go hand in hand; change one and you will automatically change the other.”

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Steven Frey introduces Joshua Margolis Owner & Personal Trainer at Mind Over Matter Health & Fitness. Steven introduces the idea of virtual fitness training and how going to the gym is not necessary and working out from home is possible without a peloton thanks to virtual personal trainers like Joshua. Joshua shares that how hard he worked as a kid has stayed with him to his job now.

Joshua explains how the last year and a half has changed many businesses, and he was grateful that his company was headed to a virtual setting then. 85% of Joshua’s clientele are virtual. Joshua found that time and money were the excuses for clients canceling, now going virtual he sees relatively 100% attendance while scheduling thirty minute sessions for half the cost.

Joshua stresses that building up your fitness profile should keep you feeling good and looking good. Joshua shares the worries he had about going virtual, his fear that going virtual would lose the personal aspect of personal training. He tells how he still checks up on his clients while working out and that personal part of the workout helps the trainers alter the exercises to best fit the client's mood and body.

Joshua explains that the term “If its not fun its not done” it is important to him that fitness is fun both for him and for his clients. He shares that he has learned more from failures from successes, from failure you learn what will work. Joshua forms the idea that nothing is accomplished alone in life, including fitness. Steven applies his terms to business life that is still disappointing and defeating when failure comes but it is when the best learning happens.

Financial Professionals can be some of the most trusted advisors to SMB leaders and their staff, but are they speaking the same language?

Our special guest and his team have reviewed thousands of Financial Advisor service models. Unfortunately, they all tend to say the same thing; comprehensive financial planning, wealth management, insurance, and tax optimization.

While those terms can be the pillars of a Financial Advisor’s business, they don’t communicate the value an advisor provides. The value is in how those services are cultivated, monitored, communicated, and executed. 

That’s where our special guest comes in…we are joined by Chris Shuba, CEO & Founder of Helios Quantitative Research. Chris and his team are masters in the world of “It’s not what you say, it’s how you say it.”

Helios does a phenomenal job of helping advisors deliver a unique and compelling experience to clients, all while allowing the adviser to drive substantially more revenue.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Steven Frey is joined this week by Chris Shuba CEO & Founder of Helios Quantitative Research. Steven gives a background to Chris and his company as well as their achievements and awards. Chris tells that his start was with his friends in college learning how to use algorithms to make profit. The two elaborate on how going into financial advising is much different today then it has been in the past. They come to an agreement that change is inevitable and financial advising has become a very competitive industry.

Chris shares his company's slogan, “Confidence when you need it most” he tells how this gives customers confidence in them and makes them feel most comfortable with their business. Steven tells how taking stock of where you are now and learning how you can grow shows confidence in a group. Tommy solidifies the importance of having connections with clients and advisors. Chris forumlates that it takes trust, faith, and education to have confidence in a company.

Population control was a part of Chris’ plan to keep their business controlled in a way. The two talk about what business want and what they have to do to achieve their goals. Talking about outsourcing and adjusting different aspects of the company the two examine ways to collect more clients. Chris elaborates on the problems he has run into and the success he has seen.

Chris says differentiation is key when getting into owning or working for a business. He continues to say that by offering something that others do not it is possible to organically grow. Chris explains that by articulating your differences it will exude the company's confidence and draw clients in as they will have confidence in who is working for them.