SMBs need to make technology work for their teams and to accomplish most organizational goals. Too often, I see businesses using the Ready, Fire, Aim, strategy, and it is concerning…It is much better practice to deploy tested systems, strategies and shortcuts to rapidly power-up the customer activity you need, address market demands, and reliably fuel your business. Entrepreneurial businesses are the lifeblood of community and can make significant advancements through online marketing and sales. When SMBs have the right partners here, they can make more money and reduce stress, while increasing their impact and influence. We are joined by Jacob Griscom, Chief Business Development Officer at R&B Communications. Jacob & team start with an in depth understanding of your business, and then build a free custom Digital Playbook for your business.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Show Notes‍Segment 1

Steven introduces himself and the show, then he explains small and medium businesses. He teases the audience about what the show executes and how he runs things. Steven gives a deep definition of a good small and medium sized business. Steven then introduces the daily special guest Jacob Griscom, Chief Business Development Officer at R&B Communications. Jacob & the team start with an in-depth understanding of your business and then build a free custom Digital Playbook for your business. Jacob and his team contract themselves with small to large businesses for long-term as well as short term support, his company ‘R&B Communications’ build and optimize the internal structure, secure investors, grow partnerships, get more customers and build customer value. Jacob has worked in and with all fields as well as worked with numerous organizations in various departments. Jacob and his team begin by getting an in-depth understanding of your company, and then they make you an all you need playbook company for your company.

Segment 2

Steven welcomes everyone back and gets everyone hyped to speak to Jacob. Jacob begins by talking about having a framework is like having a map, this ‘map’ technically helps you progress and follow directions to reach your goals. Jacob then begins to break down various levels of ways of getting or attracting customers on the internet, Steven agrees and details his experience and knowledge in the same field. When talking about digital marketing in specific there are people who claim to have knowledge about this profession and can do everything - Steven asks how does R&B Communications differentiate itself from other firms or people who claim they can do everything Jacob can do? Jacob explains that R&B Communications is good at paying attention to detail at every single point in the process, however, when coming down to building their virtual foundation R&B Communications is always on top of it and can build a strong online presence with the right order and clear intact framework.

Segment 3

Jacob is asked about the madness that he has seen in his field along the way; Jacob details a story of someone he was connected within his career and even on the literal dancefloor. He progresses and talks about working in cybersecurity with this person, and he talks about the paranoia of working in cybersecurity. Jacob talks about how within cybersecurity there are people manipulating bots to breach other people’s private information online - and there are approximately around 200,000 attempts of breaching that security weekly and the real vulnerability is if one actually gets through. He talks about how there was a whole attack and the company was sleeping on it and completely ignoring it - this company was involved in marijuana and ironically on April 20th they were breached and had to start their entire structure from the ground up due to sleeping on cybersecurity.

‍Segment 4

According to Jacob people should be always working on their business map and how the map continues, as “action reflects priorities.” Jacob strongly believes after some self-assessment it is important to have big picture thinking about the company every week to make sure the company is always on the right secure track. Steve diverts the conversation to talk about the weekly favorite movie and tv character. Steven queues ‘The Entrepreneurial Web’ and thanks Jacob for being on the show. Steven introduces next week's topic and says goodbye.

As an entrepreneur, organizational skills come in very handy to manage and grow the SMB. Our special guest embodies the desire to help hectic professionals learn certain “soft skills” to be refreshingly energetic about what’s on their plate, gain some confidence that the actions being taken represent progress, and creating a lifestyle to be present in each and every moment. Being present helps SMBs take thoughtful and effective action. Since there is no such thing as a perfect situation when you own, operate, or work for an SMB, it is helpful to eliminate any self-criticism and overwhelming feelings from your daily life and make the shift to efficiency, follow through and satisfaction. We are joined by Kathleen Day, Founder & Owner of 5OUTA5. Kathleen says, “You don’t have to be ‘born with it’ – Organization is a skill set that can be learned, and it would be her pleasure to hold the back of the bike while you get the balance you deserve.”

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Show Notes‍Segment 1

Steven introduces himself and the show, then he explains small and medium businesses. He teases the audience about what the show executes and how he runs things. Steven talks about today's topic and mentions how we should focus on “progress not perfection.” Steven introduces Kathleen Day, Founder & Owner of 5OUTA5 - Kathleen at a young age was organized making schedules and childcare plans for her parent in the first grade to working with some of the largest organizations in the world, according to Steven “Kathleen was born with it.” According to Steven there is always pursuit for perfection and that is progress, and that is what makes progress so great that organizations are always up to date and rapidly changing especially in today's world. Steven then introduces a book “From Procrastination to Production” he talks about the book as a coach and gives us a few insights out of the book.

Segment 2

Kathleen starts off by talking about how perfection used to be one of the primary goals but now that priority has changed to protecting assets for the most part. Kathleen talks about how 5OUTA5 has been able to help consumers get rid of the chaos and focuses on organizing and creating a structure of visual professionalism. Kathleen and Steven then talk about how 2020 taught many people that you cannot make your life or your organizations life a script, there are many unplanned bumps that come in the road. Kathleen presses that this is not just for making your desk look nice - 5OUTA5 works hard to create departments and a structure in your work environment, that creates more access to find out what there is to do and how to execute those tasks. After her own research study, Kathleen found out the most frustrating thing people find in a professional setting is “the undone, the incomplete, the backlog,” and one wouldve thought it would've been the other priorities like making the sale, its procrastination and organization.

Segment 3

Kathleen mentions the first step is to get the word “Later” out of your vocabulary, as later turns into never. Steven mentions the new Covid-19 age of the importance of having a virtual presence and the need for more knowledge on how to be a virtual presenter. Steven mentions one of the workshops that 5OUTA5 has that goes into detail about how to efficiently and effectively present virtually. Kathleen responds about the madness she has seen, but talks about how the digital installation is a new development in 5OUTA5. Kathleen also breaks down the other workshops from office organization to organizational management and compares those structures to a Russian nesting doll.

‍Segment 4

Steven wraps things up by talking about the message part of the show and tells Kathleen how insightful the show was. According to Kathleen people need to stop thinking about organizing as something to do and start experiencing what your life will be like as a business owner that does not have to deal with the weight of inefficiency. Steve diverts the conversation to talk about the weekly favorite movie and tv character. Steven queues ‘The Entrepreneurial Web’ and thanks Kathleen for being on the show. Steven introduces next week's topic and says goodbye.

When evaluating a service provider in the retirement plan space, it is important for your SMB to affiliate with one that is TRANSPARENT, CONSISTENT, and most of all HONEST. Unfortunately, not every provider (and their representatives) in the marketplace exhibits these crucial character traits... Most employees out there are familiar with retirement plans, such as the 401(k). That said, as a business Owner, Manager, or Employee, you might not understand exactly how a 401(k) works. Of course, the more you know about 401(k)s, the more you'll be able to take advantage of those 401(k) benefits. We are joined by Dr. Ronald Stair, Principal at Creative Plan Designs, a Third-Party Administrator, who specializes in translating the complicated world of retirement plans, to the point where the picture can be drawn with a crayon!

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Show Notes‍Segment 1

Steven introduces himself and the show, then he explains small and medium businesses. He teases the audience about what the show executes and how he runs things. Steven starts by introducing the topic; today’s topic of discussion is truly understanding the ‘Retirement Plan Rhetoric,’ Steven mentions when evaluating a service or a service provider in the retirement field it is really important as a small or medium business. Steven then introduces today's special guest, Dr. Ronald Stair, founder and CEO, Principal at Creative Plan Designs. Ronald has been a consulting actuary for over 40 years and has been an external source, who specializes in translating the complicated universe of retirement plans. Dr.Ronald has many nicknames in his fields, above all else he is just obsessed with retirement planning and is passionate about people. Dr.Ronald and his team break down the constructs of different retirement plans and reconstruct them in ways that makes it easier to understand, his team specializes in decoding the confusing language and difficult numbers to help people clearly understand what they are signing onto.

Segment 2

This segment begins with Dr. Ron starts by introducing his puppy to the audience, Lola a 2 year old shih tzu. The two begin by talking about how the pandemic has changed the reality of the retirement industry, Dr. Ronald jokes about how the pandemic has actually brought him more clients. Dr. Ronald explains how marketing and attracting consumers during the pandemic actually went easier than he expected. However he gives us insight on what the company had to do a year ago when they started seeing what economic trends were prominent as the Covid-19 increased; Dr.Ronald explains that his team had to get on the phone with all of his clients to explain they should freeze their retirement plans, and they did end up freezing all but four retirement plans. Working with over 280 retirement plans, Dr.Ronalds clients trust his judgement and Steven even mentions that with only four who didn't, its evident that his clients hold a lot of loyalty. According to Dr.Ronald, there is a social variation behind most economical movements and decisions such as retirement plans and even tax deductions. He also mentions that the government has four agencies that are heavily involved in these decisions and movements.

Segment 3

After four decades of practicing actuarial science Ronald has seen an array of intriguing as well concerning things; as of late Dr.Ronald has been noticing accounts that are post retirement healthcare plans which are attached to a benefit plan, where the regulations were last touched on 57 years ago and this only works for large corporations and cannot work on a smaller scale. After diving deeper Ronald begins to talk about his relationship with various vendors, and how he has different agreements with different vendors - out of which some may have monetary association within the relationship and some don’t. Steven then describes working in financial services as a “Jack of all trades but a Master of none” which is a figure of speech used in reference to a person who has dabbled in many skills, rather than gaining expertise by focusing on one - Steven explains how people in the industry would try very hard in dabbling in all types of field, however the field has developed and change and now it is not a field that one can dabble in anymore. Dr. Ronald agrees with Steven and says that he gets indecisive and unsure clients all the time, and he says to them “tell me what you are trying to do and I will tell you how to get there.”

‍

‍Segment 4

Steven and Dr. Ronald get right into talking about the weekly take away of the show, and what is the important message that listeners should take seriously as they progress through their professional careers. Steven says that it is important to partner with some in the retirement industry who can properly decode messages, present truthful information and some who will get to know you as a person and strive to give you the tools to understand the retirement industry better. Dr. Ronald believes that these aspects are crucially important, according to him people don't know they have choices - they think all they have is a 401K plan. Steve diverts the conversation to talk about the weekly favorite movie and tv character. Steven queues ‘The Entrepreneurial Web’ and thanks Frank for being on the show. Steven introduces next week's topic and says goodbye.

There is some historical evidence that shows when we are dealing with a macro event that impacts the workforce in the U.S., the world of franchising gains some momentum. After months of forced closures and record-high unemployment, the U.S. is ready for an economic recovery. Opportunities in franchising might just be part of the solution. There are two ways to do anything in this life: reinvent the wheel and do it your way, or plug into a system that is already working. We are joined by my friend, Frank Baeli, who is not only a franchise consultant, he has been a franchisee himself. In addition, he has worked directly for franchisor, giving him great perspective from both sides of the table.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Show Notes‍Segment 1

Steven introduces himself and the show, then he explains small and medium businesses. He teases the audience about what the show executes and how he runs things. Steven starts by introducing the topic, he talks about how there are changing opportunities for franchising in the Market specifically in the US, as Covid has changed a lot and redefined priorities. Steven then introduces Frank Baeli; Frank is an independent consultant who specializes in franchising businesses, but he is not limited to working with franchisors or franchises. Frank has a vast history of working in the franchising industry, he has worked with companies of all genres - from brick and mortar stores to media and entertainment, from fitness studio chains to fast food chains. Frank's unique experience helps new franchise owners navigate through a very structural and heavy journey. Steven continues to talk about his experience about franchising, and how his family owns one in the 90’s. Steven pushes that franchising is extremely popular right now, and that it is very important to get all the information as this industry is about to boom.

Segment 2

Steve kicks things off by introducing the book he spoke about earlier - Grow Smart, Risk Less - and ties it into how it makes sense for someone looking to go into the franchising world. Frank joins in with Steven as the two get into playful banter and talk about Frank’s website. Frank begins by talking about what he does - Frank begins by talking about how works at both ends, with the franchisors who have newly decided that franchising their businesses is a great concept, and the businesses that have already dipped into the franchising pool. He provides tools, concepts and structure to businesses who are looking to franchise or even grow their already franchised businesses. Frank continues on how he has been in this business for some time and he knows all the mistakes that get made - and they're expensive - this means he knows how to cut costs and franchise flawlessly. Steve talks about how franchising can be intimidating, and it is entrepreneurial to be a franchisor, however it is not the same thing as being an entrepreneur.  

Segment 3

Steven begins by talking about Frank's experience - Frank talks about a company he engaged with right after they sold their first franchise. The company based in New Jersey known as the Juice House, they did not know what to do after signing the official document and Frank helped get the structure they needed to function and now that new franchise is opening up around May. Frank told another story about a donut store - Donut Envy - that wanted to grow, this couple in Florida was making royalties out working out of a cart at a mall. They already had a few franchise units in different places around the country - after Frank worked with them and now they have opened two franchising units last month in Florida last month. According to Frank there is more access now to capital to open a franchise, covid has opened many doors and franchising is one of them. According to Frank, the time to open a franchise is now because the boom is coming.

‍Segment 4

The two get right into the message of the show, what should listeners try to takeaway? According to Frank, the first is a small business operator who has been able to handle covid with little to no friction should look into franchising and people who have dipped their toes into the franchising pool and aren't as motivated should not lose steam as this year is big for the industry - Frank describes franchising as a gift as it is starting your own business but with the power of having more opportunities and resources available to make that business successful. Steve diverts the conversation to talk about the weekly favorite movie and

"Gamification" has been a fun theme of interest in the SMB community for 2021, and it is exciting in the world of learning management. If employees are having fun, they are generally more engaged and making more money. This is particularly important when a new employee is being "on boarded." Traditional onboarding, learning, and development for employees is losing its impact, especially as the majority of the workforce shifts to a younger generation. Why? Well, if the employees aren't engaged and having fun, they aren't learning anything... Employees tend to forget 70% of what they learn, within just 3 days when using the traditional methods we have become accustomed to...it is not enough, employees and employers both can benefit from an alternative approach.

 

OUR GUESTS THIS WEEK BELIEVE YOU CAN LEARN ANYTHING FROM A GAME!

 

When SMBs make learning a game, they can not only eliminate the struggle of getting employees to complete required tasks, they will see engagement and participation like never before. We are joined by Eddie Jimenez, Manager of Channel Partnerships and Roger Bernardino, Director of Enterprise Sales at 1huddle, an organization that is disrupting the Learning Management System industry, in the most exciting and engaging way possible!

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Show Notes‍Segment 1

Steven introduces himself and the show, then he explains small and medium businesses. Steven then talks about today's topics - ‘Gamification’ - it has been a fun theme in the SMB community in 2020 and 2021, especially as the newer workforce replaces the old ones. This is because older, more traditional methods are becoming obsolete as new methods dominate and show success rates. Steven then introduces Eddie Jimenez the Manager of Channel Partnerships - he can speak volumes about training and learning in a professional setting. Steven then goes on to introduce ‘1huddle,’ a platform that not only trains but integrates the aspect of simple and fun competition. According the Steven when you make learning, training and onboarding fun it is way more effective and changes a very boring process.

Segment 2

According to Steven 70 million millennials like games, and if you do integrate games into learning you will have more employees more equipped in the work that is assigned to them. Eddie Jimenez is introduced by Steve and the two talk about 1huddle and the ability to be trained through games, even on phones. According to Eddie times are changing, why be stuck in the stone ages. According to Eddie training should be abatable and anyone who wants to level up should have access to the training they need - that's the bottom line, you can learn anything via a game. Engaging with gamification there is 97% more participation compared to traditional methods and you can also cut down on onboarding time.

Segment 3

According to Eddie there has been a huge shift, leaders from all industries want something new and exciting - most people already have access to the traditional e learning platforms. Gamification makes training something employees want to do rather than forcing them to go through a long and boring process. Eddie says leaders and employees are both tired of the long drawn traditional processes. Eddie created his platform with the mindset of not having to be in the setting of a classroom, not only should everyone have access but also save time on the long winded presentation that people forget very fast. People are driven to try to achieve on a game platform, they try to get on the leaderboard - there is a very strong want to learn when you gamify the process of learning.

‍Segment 4

The message that people need to take away from gamification is infinite, but the biggest takeaway is that people want to see something different. The average user on 1huddle is between 38 to 45 years old and the best player on the platform is 60 - according to Eddie this proves that age is just a number when it comes to learning through the game platform provided by 1huddle. Steven then mentions Eddie's favorite movie character, and his favorite TV character. Steven queues ‘The Entrepreneurial Web’ and thanks Eddie for being on the show. Steven introduces next week's topic and says goodbye.

Branding isn’t about where you position your product or business in the marketplace. Branding is about where you position your product or business in the customer’s mind.

To achieve that share of mind, the intricate tactics that make up a brand (research, strategy, creative, digital and social media, SEO, collateral, point-of-sale, whatever) need to work together.

SMBs must assemble these Lego-like pieces into a unified, positive snapshot of the brand in the customer’s mind...and make sure it stands out!

We are joined by Ryan Harbinson, Director of Business Development with Clearbridge Branding Agency.

Ryan has built successful personal and regional brands in just about every category. He is on top of the latest trends in the fast-paced digital and branding world. Bottom line: If you want to see your brand take off, connect with Ryan.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Show Notes‍Segment 1

Steven introduces his show and talks about small and medium businesses. Steven introduces the idea of brands and branding, and the ideas around it as well as how people may view it. Steven then introduces today’s guest speaker, Ryan Harbinson the Director of Business Development WIth Clearbridge Branding Agency. Ryan has more than 15 years of career experience, he has built successful brands of all sizes. Steven gives an idea of how easy it is to go wrong when helping a company with branding products as well as branding the company itself. Marketing is a process, and it is a journey that meets the requirements of the company as well as the people who provide the demand. Steven further explains marketing and its many branches, by talking about the benefits of the organization as well as the benefits marketing gives to consumers.

Segment 2

Steve introduces Ryan Harbinson, after some playful banter and quick conversation about one of Clearbridge Branding Agencies missions. Ryan takes it away by explaining what Clearbridge Branding Agency does and talks about how they really like to help people and companies at the end of that day. The agency works hard to dive deep into each marketing campaign, for Ryan it is not just about Facebook advertisements. Ryan talks about educating customers on what their company does and differentiates Clearbridge from other companies; they operate from places like Philadelphia, New Jersey and Chicago, they can dominate a lot more by being around the country not in a tiny overpriced Manhattan office.

Segment 3

The two dive right into various social media platforms and how casual people can be on Linkedin. Ryan explains how tight his Linkedin network is as they are all people who can help as well as grow his company. According to Ryan it is important for him to keep linkedin exclusive to his connections as they are key business relationships he has made. Ryan emphasizes that patience is very important in his field as you can’t get much quality by sending mass messages. The two discuss networking as a developed professional - Ryan mentions that he does love to meet new people, but it is not as exciting for him; compared to coming onto shows to promote his cause as he can reach a larger and maybe a more interested audience.

‍Segment 4

Ryan starts this segment off by giving the audience some advice, he says people get consumed by the day to day and they don't put content out. It is key to post, put out yard signs and promote to the right people - don't over think content but take inspiration from other posted content as well. Ryan give an insight to the world marketers and brand developers live in, each of them living in the niche life of each one of their products and brands. Steven raps up by talking about favorite movie characters and Television show characters.

Successful onboarding, training, and continued growth of employees requires engagement from both the employee and employer.

When SMB experience turnover and potential talent is wasted, it can be heartbreaking for the business and the employee. Capable employees feel unsuccessful and frustrated employers feel like they have wasted time, in addition to money.

More often than not, this is because both parties didn't know how to bring out the best in themselves. So, why not lean on someone whose mission is to bring out the best experience in hands-on learning for all parties involved?

We are joined by Susan Fitzell, Certified Virtual Presenter with eSpeakers, Learning and Development Consultant with Susan Fitzell & Associates.

Susan takes these concepts to a whole different level. She talks from a place of real understanding about learning. Imagine having a corporation where each individual knows exactly how they learn and can learn for themselves. We’d have a self-learning organization.

Susan shares her message through stories that will make you laugh, and some that challenge you. She’s very entertaining while you are being blown away by a whole new concept of the learning individual.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Show Notes‍Segment 1

Steven introduces the show and talks about small and medium businesses as well as talks about the show. Steven introduces today's topic of discussion “Talent is a Terrible Thing to Waste,” in relations to the employee and the employer. Steven introduces his special guest - Susan Fitzell - and then gives the listeners background on her success; she is a certified virtual presenter and a learning and development consultant running her own business as well. Steven gives some fun insights about Susan, from kickboxing to her beliefs on learning.

Segment 2

Susan Dives right in by telling the audience about what she does; Susan helps companies retain top performers, she says that 60% of employees leave companies that are not paying attention to onboarding. Susan talks about how she goes to companies and bridges learning gaps between employees and the employer. Susan gives a few scenarios where her job is important, and talks about going back to school to learn is not the best option because there can be trauma involved. Susan tells us that as humans we have different ways of learning and have specific preferred ways of learning, she believes that it is important for her to teach managers the tools they need to help their employees to learn in different ways. Susan ends the segment by mentioning that since work is at home it is harder to teach and that's where she comes in to insert innovatives ways to make sure companies stay connected when it comes to learning.

Segment 3

The two dive into the various ways companies try to make sure participation is still a priority for employees when they are working from home - such as Zoom polls. According to Susan, they utilize breakout rooms and they should find ways to get employees involved, like friendly competition - or even have the employees freedom to talk to people in a smaller room, which is much more comfortable for the participants. Susan emphasizes that it should be taught in small chunks as it is normally hard to absorb information especially on a virtual platform. At the end of the day employees have to learn even if they struggle, it is Susan's job to help them find different opportunities to complete that learning objective - such as, pairing them with a study group or even have him shadow an employee.

‍Segment 4

In the final segment the two dive into together by discussing concepts of learning agility; they talk about how there is more than one way to learn, traditional learning routes are not the only way. Susan emphasizes that you believe in yourself and believe that you can learn as everyone is born to learn. Steve mentions that from his experience education to execute is a successful way to growth. Susan also gave an insight into her childhood and her father who loved learning - while he was self educated and he loved astronomy and its aspects. Steve then went on to discuss the favorite films and television shows. He then does his outro, and gives reference to the Entrepreneurial Web.

What is your word for 2021? I happen to really like this question, especially in the setting of networking. I have two for 2021: "Differentiation" and "Gamification."

My special guest has a word for 2021 as well...his is "Uplevel." What does Uplevel mean? Very simply, it is an adjective to describe having greater capabilities.

In 2021, having the best possible virtual representation of yourself, your brand, and your organization, has never been more important. Many SMB owners find themselves turning to brand strategists, thought leaders and trusted advisors in the world of LinkedIn.

We are joined by JD Gershbein, Founder of Owlish Communications. JD is a pioneer LinkedIn strategist, a distinguished social psychologist, and a true educator who acts as a facilitator of learning and brings the importance of personal branding to bear, especially in COVID-19 times.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Show Notes‍Segment 1

After a few technical difficulties, Steve introduces himself and talks about Small/Medium Businesses. Steve introduces the topic of the show of discussion which was ‘Up level your virtual presence.’ Steve then talks about his special guest – JD Gershbein – and his word for 2021 which is “UPLEVEL”. Steve introduces JD Gershbein the founder of Owlish Communications, by talking about his successful professional life. Steve also goes into great detail about JD and his presence in the online world. Steve then talks about how important professional interaction is and how networking is very closely linked to success and “making money,” he also adds there is now a need for a virtual presence – especially in the time of the pandemic.

Segment 2

Steve begins by talking to JD about his location and where he is sitting in Chicago. After some playful banter, the two get right into the world of having a virtual presence. JD talks about personal as well as professional branding, and relationship development – JD also talks about the sad reality of predatory and sad business tactics. JD emphasizes that these predatory sales tactics are not the best qualities, and people have more empathy and feelings towards them and that’s how you must approach them. Steve mentions how people are using automation as a shortcut rather than a way to get to know people better, and JD replied by talking about how these tools are there to learn more about those individuals on platforms such as LinkedIn.

Segment 3

JD and Steve talk about how having a virtual presence as an organization is a necessity, especially in the time of Corona. JD begins by talking about how he has never been a stranger to the virtual platform, as he has spent a lot of time working online throughout his life. JD emphasizes that “Networking is the new Prospecting” – this means there is more pressure on bringing everything on platforms from zoom to LinkedIn. JD and Steve also talk about how to present yourself on virtual platforms such as zoom (from zoom fatigue to how you appear or even the awkward break out room). Even on zoom appearance is everything, you have to look the part as well as keep your mannerisms professional, and you must go outside your comfort zone, according to JD. Both JD and Steve also go into how improv, comedy, and laughter also integrate with the themes of the show as well.

‍Segment 4

JD talks about the pandemic and how that has changed how important having an online presence. Steve mentions how he would not have met JD if he had not networked during the pandemic, and how the power of social networking on virtual platforms is actually very credible. Both JD and Steve explore why use or choose the word “UPLEVEL.” They continue by talking about how virtual workers have now normalized themselves and are adapting. Steve wraps up by going over JD’s favorite movie and television character and gives a shout out to the entrepreneurial web.

SMBs working in the freight logistics industry during the pandemic have seen exponential increases in demand and sales. This is not limited to trucking, warehousing, and cold storage for vaccines. There has been a significant increase in the interest around Recreational Vehicles as well.

RVs, Campers, and Custom Trailers have moved from the wish list to reality, for many Americans who hit the road for their vacations this past summer. It would appear that trend is likely to continue in 2021...so why not be prepared for it?

We are joined by Chuck Winslow, CEO and Founder of Good 2 Go Trailers. A veteran owned, family operated trailer dealer you can trust.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Show Notes‍Segment 1

Steve reads Chuck Winslow’s bio. Chuck Winslow is the founder and CEO of Good 2 Go Trailers. Steve then gives his “Take of the Day”. He talks about how transportation has changed due to the pandemic. Steve introduces the book“The Education of the Accidental CEO”and reads excerpts from it. “If people are not listening to what you are trying to teach them, it’s not teaching. It’s babbling.”

Segment 2

Chuck talks about the “method” of his business. He conducts all of his business online or over the phone. He says it's very important to focus on one client at a time to ensure their custom trailer captures their vision.Steve uses the comparison, Custom tailored suit vs discount rack suit to describe Chuck’s custom trailer business and dealerships. Chuck says, “It’s about building relationships”. Steve asks Chuck to talk about how he built his following up on social media.

Segment 3

Chuck now dives into the “madness” of being a business owner. Chuck talks about how he operated his business through the pandemic. He talks about the variety of requests he has gotten from stripper trailers to medical trailers. Chuck also talks about some of the most fun custom trailer orders for cars. He says he has learned a lot about cars from his clients to make their order “perfect”. He appreciates the passion his clients express. Chuck says he’s always wanted to build a mobile gym.

‍Segment 4

Steve asks Chuck what “message” he wants viewers to take away from today’s show. Chuck says, “No matter what business you’re doing, you need to find someone you can trust.” Steve asks Chuck the final three questions. What is his favorite movie/tv character? What is his favorite TV show? What is his favorite musical instrument and who plays it? Steve thanks Chuck for being on the show and closes the show.

Too many entrepreneurs push off planning for the sale of their business until the last moment. The main prerequisite a business needs to sell for what it’s really worth: owners who being with the end in mind, and prepare for the sale from the very start.

We are joined by author, and mergers and acquisitions authority, Michelle Seiler Tucker. Michelle is the author of the new book Exit Rich: The 6 P Method to Sell Your Business for Huge Profit (in partnership with Sharon Lechter, finance expert and author of Rich Dad Poor Dad).

Exit Rich seeks to create a must-have guide for all business owners—whether they’re gearing up to sell a business now or just getting started building out their company into something to sell for a profit in the future.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Show Notes‍Segment 1

Steve greets his audience and introduces his topic, nativating the sale of your SMB. He then gives a bio on his guest, Michelle Seiler Tucker. Michelle is the CEO of Seiler Tucker INC and a best-selling author. Her new book is Exit Rich: The 6 Point Method to Sell Your Business for Huge Profit. Here is her website, https://seilertucker.com/. Steve talks about his personal connection and experience with selling an SMB by talking about his first job in college. He then talks about the book “Retire Young, Retire Rich” written by Robert T Kiyosaki and co written by Sharon Lechter. This book talks about how you can “rich quickly and stay rich forever”. Steve quotes the book, “The problem with getting a job is it gets in the way of getting rich”. Steve then introduces Michelle’s 6 P’s discussed in “Exit Rich”.

Segment 2

Steve greets Michelle then asks her to describe her “method”. Michelle has been in business for 20 years. She noticed a large increase in the closure of small and medium businesses. Exit Rich focuses on teaching entrepreneurs how to maintain a sustainable business and how to effectively sell their business. She says it is important to have a plan and to consider every possibility while operating your own business. She uses her business GPS model to demonstrate this and encourages business owners to have their businesses evaluated every year. Michelle then goes into depth about her 6 Ps for selling your business.

Segment 3

Steve and Michelle get into the “madness” portion of the show. Michelle recalls a story about a $30,000,000 business she had to sell. The business owner left his wife for his school sweetheart. He also did not have any worker’s compensation insurance and ended up filing for bankruptcy. She ended up selling the $30,000,000 business for $1.2 million in bankruptcy court. Michelle then continues to discuss the rest of the 6P’s for selling your business. She talks about how start-ups are lasting longer due to solving problems and adapting. She explains the acronym, AIAM, Always Innovate and Market!. She says, “If you’re not innovating, you’re dying.”

‍Segment 4

Steve plugs the next shows that will air on the network. Steve asks Michelle what message people should take away from this show. She says to read “Exit Rich”, and treat your business as “your real business, not your baby”. She then plugs her book. Steve asks Michelle his favorite three questions, her favorite movie or tv character, her favorite movie or tv show, and her favorite instrument and musician who plays it.