Aaron is a commercial insurance broker who not only works with SMBs, his family founded a beloved New Jersey restaurant that became a franchisor...a great frame of reference for the conversation!

Last week was Groundhog Day, and the movie starring Bill Murray was played multiple times. For those who remember the movie "Groundhog Day," there is a character named Ned Ryerson, who is portrayed as a stereotypical insurance broker.  He's a fast talker, with a personal agenda, phony conversation, pushing insurance that might not be necessary.

Our special guest is the antithesis of this stereotype.  His true passion is to solve problems and create opportunities for others within insurance and fields related to business operations. Through critical thinking and understanding various industries, this guest and his team are able to come up with insurance solutions for lots of different businesses and industries. 

We are joined by Aaron Levine, Founder & CEO at LG Insurance Agency, and host of the ... and Insurance podcast.

Aaron and his team are advocates for protecting one’s self, family, business and future, through the recommendation of insurance and financial products. They provide local expertise for personal, business and various specialty insurance needs. 

LG Insurance Agency prides themselves on having specialists, strategic partners and trusted advisers for various market needs. This way, they can ensure that the client is in the right hands at all times.

Website:  https://www.alevinegroup.com/

Facebook:  https://www.facebook.com/LGinsuranceinc/

Instagram:  https://www.instagram.com/luxurygroupins/

Google Plus:  https://g.page/LuxuryGroupins?share

LinkedIn:  https://www.linkedin.com/company/836861

Pinterest:  https://www.pinterest.com/lginsurancegroup/

Tune in for this sensible conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Segment 1:

Steven Frey introduces himself to the audience and tells about his working experience as a Small and Medium business Consultant for the last twenty years. Steven now introduces his guest today: Aaron Levine, who is an insurance broker (Financial Products), the founder & CEO at LG Insurance Agency, and the host of the ... "and Insurance podcast". He and his family have created a family business: Wind Mill Restaurants (Gourmet Fast Foods). Steve mentions during Aaron’s introduction that he’s passion is to create opportunities for others within insurance as well as solve problems in fields related to business operations. Aaron tells about his career history since he started spraying cars at his Dad's business. He takes pride in having learnt about honesty and responsibility by working and meeting people in service related businesses. After releasing his own brand in New Jersey (2007), Aaron has been recognized as an Illustrated Member of different Corporations. Before the break, Steve asks him about his journey and Aaron answers that for him it is really important to interact with his family since he was a young boy he loved meeting and working with people as well as he loved learning how to be kind and respectful to others. This is his position nowadays. He tries to be honest because that 's something he feels comfortable with after having grown up. Steve keeps asking him about his professional aspect and Aaron says to him that there are different communities and to take part of these communities ‘makes me happy, it's a great world’. 

Segment 2:

How have businesses changed since the 60s? Steve starts to ask Aaron since he is really interested in knowing Aaron’s method and this answers: by continuing learning after receiving education. Education it’s the most important. He adds that he teaches his team the concept ‘Product Price’ in order to identify the different requirements as well as they talk about the risks, etc and study how to protect the money, the property, etc, in which Aaron and his team take into account the change that new technologies have done. Steve is interested in knowing about Insurance at Aaron’s restaurant chain: Have you tried to contact your clients in case of a catastrophe…(any kind of scenario)? Aaron answers that he is always adapting his business to new changes (Veganes…). Steve says that the influence of the messages insisting on ‘by this, by this’ doesn’t work. Aaron agrees with him and he continues educating and telling them to keep serving people.

Segment 3

After the break, Steve asks Aaron about business management because sometimes the owner's effort can be madness. Steve wants to know a little bit more of Aaron’s ‘...and Insurance Podcast’. He replies to him that this show has been an idea from his marketing team. It is his second experience with podcasts. He mentions that he started working in a podcast in which he shared his own story and journey with other business owners because he considers that they could grow their community up. In 2020, Aaron started with his local show (podcast). He used to book guests and create more and more content with really good reviews at the end. He says that he wants to work with local services to connect people with them. He really likes what he does and he mentions that his show is not on live, but it is all edited. His format normally is a 20 minute show since he likes to consume content in a short time. Steve loves what Aaron does: It is very powerful the interaction with his community. Steve wants to hear some different stories that he does. Aaron says that people have lots of emotions; laugh, cry, etc due to the TV influence. He gives some examples about different types of insurance. Apart from this, there are some examples that he likes to ‘join’ since he has to learn different policies, language etc to make sure that he influences and his clients think that they are in the right place. Steve agrees with him and even though he likes the examples that Aaron tells him. 

Segment 4

In this last segment, Aaron says that he is a big fan of meeting different partners and having the knowledge and education to understand the insurance policies. As Aaron states: ‘My passion is to help others’. He highlights that he doesn't like to have claims but when it happens, he supports them and tries to make everything work properly. He gives some advice to people, just in case they cannot manage a situation and looks for a way to support them. Steve keeps his thoughts about Aaron and what he does.

The audience will hear from a specialist in the franchising space, who acts as a one-stop shop for all your business development, coaching and training needs. 

Did you know that most franchise consultants have never been a franchisor or franchisee- let alone a franchise attorney?  This means that they may not understand the legal issues and perils specific to franchising.

Our special guest knows what you need to be successful in the world of franchising, because she has been in those shoes, on the front lines.  

We are joined by Lori Karpman, CEO of Lori Karpman & Company, based in Montreal.  LKC is an award-winning, full-service franchise consulting firm with over 30 years of real-world experience as a franchisor, franchisee and franchise attorney.

Lori and her team allow clients to spend their time working “ON” their business and not “IN” it.  On average, clients that work with LKC can expect to see an additional 3-5 hours per week on their calendars.

Website:  https://lorikarpman.com/

Facebook:  https://www.facebook.com/ww.coachlori.ca

Twitter:  http://twitter.com/lorikarpman

LinkedIn:  https://www.linkedin.com/in/lorikarpman

Phone:  (514) 481-2722

Email:  [email protected]

Tune in for this sensible conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Segment 1

Steven starts off the show by introducing his guest Lori Karpman, CEO of Lori Karpman & company. Canada’s Leading expert in franchising and multi unit development, Lori holds an impressive 30 years of experience in both the corporate and non-profit business environments. Going into her background, Lori explains how an interest in TV law dramas as a child inspired her to go on to get a bachelor's degree in commerce and a degree in management information systems. Lori decided to take her experience in business law and co-found a chain of restaurants. Lori works with established brands and new brands looking to franchise, as well as working with individual prospective owners of franchised restaurants

Segment 2 

Coming back from the break, Steven asks Lori to expand on her techniques in helping businesses and business owners looking to franchise. Steven also makes note of the fact that Lori advertises as a KOLBE certified consultant, which Lori goes on to explain is a personal assessment system used to determine an individual’s problem solving methodology, and how their systems of problem solving developed as children. Lori advocates that this system can help teams efficiency by making it easier to understand co-workers/employers specific needs and expectations based on their assessment profile. 

Segment 3

Coming back from the break, Steven asks Lori to talk about some stories from her field of work.. Lori says that people who buy and run a successful franchise are very particular, and that true entrepreneurs are terrible franchisees. She says that good franchisees need to have something to offer, but know how to follow systems given to them. Using an example from her time with zing she makes it clear that the key to franchising is consistency, and that her primary concern is the integrity and success of the franchise as a whole and that the reputation of one bad location diminishes the entire network. The importance of a properly laid out and followed system is crucial to the success of a franchise.

Segment 4

Moving into the final segment of the show, Steven asks Lori what central messages she wants to leave listeners with going into the week. Lori stresses to the listeners the benefits being a franchise owner can have for individuals. She finds franchising is the best way to get into business, as it carries little actual risk to the franchisee who follows the systems they are given. Lori advocates that in the beginning prospective franchisors focus on the availability and consistancy of their products. Stressing the importance of the supplier-franchise relationship, Lori reminds franchisors to collect rebates through their supplier relationships based on franchise purchase volume, as oftentimes royalties are the only source of revenue for the franchisor. Stephen reminds leaders they can find Lori on social media before asking his favorite 3 questions.

You will hear from someone who has many years working in Corporate America, for major financial services firms, and is now lending his expertise as a consultant to budding entrepreneurial ventures.

When you are looking to take your business venture to the next level, you need the right people in your corner.  Whether a business is looking for capital to grow, technology-enabled platforms to streamline service delivery, advice on the development of new product offerings, or guidance through the complex world of Initial Public Offerings, the right partner can make all of the difference.

Our special guest acts as a 'general contractor' for firm/corporate strategy and development, and supports work across the entire lifecycle of a solution.

We are joined by Marc Irizarry, Founder at MSI Advisor.  MSI strives to deliver uniquely sourced strategic growth ideas and customized solutions, with a focus on the asset and wealth management world.

Marc and his team help businesses from ideation, to planning, to sourcing targets, to capital partners, to integrating and operating businesses as your operating advisory partner.

Tune in for this sensible conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Segment 1

Steven introduces his guest, Marc Irizarry, founder of MSI Advisor. . Marc shares his journey and how his career evolved over the past few decades. His career started on Wall Street where he gained experience and networked his way to a sell-side analyst at Goldman Sachs. Marc shares the highlights from his career and how he became an asset to his firm by frequently closing deals with big clients. Marc talks about his techniques and how he tackles the obstacles he faced. Before the break, Steven and Mark spoke on the importance of execution. Steven’s quote for today’s episode; “Vision without execution is just hallucination.”- Thomas Edison 

Segment 2 

Steven mentions a book that made him think of Marc, Made to Stick by Chip and Dan Heath. It breaks down six ways to make your ideas stick. Steven and Marc return to their topic of execution, segwaying into Marc sharing his methods on how to keep up in today’s fast-paced world. Steven makes a point about advisors themselves needing advisors. Marc tells us how to get people to back your ideas and the benefits of having a business plan. Steven and Marc talk about the uprising in entrepreneurship. Marc discusses the role of an MSI advisor and their focus on guiding their clients on their entraprienail journey. Before the break, Steven talks about the essence of leadership and the common qualities of our most notable leaders. 

Segment 3

Steven and make break down the madness in financial advising. Marc shares some stories from the field and his observations on the future of the stock market. He points to the shift in age demographics among consumers as causing an increase in demand for new products. Steven and Marc discuss the madness around the stock market and why business owners should be prepared for cycles in the market. Before the break, they make observations on the transformation or evolution of digital transactions. 

Segment 4

In the last segment, Marc tells Steven about his time working at Goldman Sachs and the research  that he was a part of. Marc says the best flow was on Friday because clients wanted to know information on their competitors and business traction. Having a clear framework and end goal for your business makes for a clear journey. Steven and Marc both share the importance of surrounding yourself around good people. Marc talks about being prepared for obstacles and how to fight through the madness. Marc answers Steven’s favorite three questions that he asked from the beginning of the show. Steven tells the audience how to reach Marc at the end of the segment.

They will hear from a top performing Merchant Services Sales Professional, who specializes in complex Integrations across all industries and emerging markets. 

Everyone is starting to get their credit card statements from the holidays, and they are freaking out over how much money they spent on gifts.  At the same time, SMBs who accept credit cards might be complaining because of steadily increasing fees on all of their credit card revenue.

The financial services industry is in the midst of a significant transformation, which has been accelerated by the COVID-19 pandemic.  In light of the key role digitization plays in the financial lives of individuals and SMBs, electronic payments are at the heart of this transformation.

We are joined by my friend, Bryan Ehrlich, Senior Territory Manager at Heartland Payment Systems.  Bryan will give some perspective on the world of Payments, discuss how businesses can streamline their efforts, potentially save money, and gain additional insight from their payment data.

Bryan says, "Payments are supporting the development of digital economies and are driving innovation — all while functioning as a stable backbone for our economies."

LinkedIn:  linkedin.com/in/bryan-ehrlich-2695296

Website:  https://www.globalpayments.com/; https://www.heartland.us/

Email:  [email protected]

Tune in for this sensible conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Segment 1

Steven kicks off the show by paying respect to MLK by reading quotes from some of his memorable speeches. Steven introduces his guest Bryan Ehrilich and the topics for today's episode. Bryan Ehrlich is Senior Territory Manager at Heartland Payment Systems. Bryan tells us a little about his journey and how he found his passion for sales while still in his teens. Bryan’s determination and driven personality landed him opportunities that would help him through his career. Before the end of the segment, Steven and Bryan discuss the importance of loyalty and building a strong team in order to see success in your business. 

Segment 2 

Coming back from the break, Steven talks about the significance of genuine client engagements. Understanding who you are working with and how you can serve them will only make your job easier.  Bryan tells us his perspective of the industry and how he markets for Heartland Payment Systems. He talks about how his focus is on partnerships and relationships. Getting to know his clients is bigger than cutting a check. Bryan likes to go beyond the standard representative and truly understand his clients. For Bryan it’s never about the price, though he understands it’s part of the business, it’s miniscule compared to the whole vision. Before the break, Steven and Bryan talk more about loyalty and engaging with clients. Bryan’s goal is to understand how clients take payments and how he can make their life easier. 

Segment 3

Bryan tells Steven some industry stories he’s experienced over the years. Steven talks about closing sales and potential sabotages. From the time you sell a deal you are met with a bunch of blocks in different ways, it could be a person or technology but an obstacle is always there. They talk about Terminals, a device where you can charge your clients electronically. Bryan shares the benefits of using these devices with your small business, but also the possible scams that can come along with it. Bryan talks about staying with Heartland, a company that plays by the book and follows the procedures and rules of the industry.

Segment 4

In the last segment, Bryan talks about the payment industry and it’s push on technology. Expanding the business has only created more opportunities and stronger connections with clients. The best part of the job for Byran is really understanding a client's business and what they have to offer, only then can you provide the proper technology for what they need to do. Bryan shares that he has only excelled this far due to the amount of learning and teaching he has done for himself in merchandise and services. Before the end of the segment Steven reads the answers to his top three questions. 1. What's your favorite character? 2. What’s your favorite movie? 3. What’s your favorite instrument or artist? Steven also lets the audience know how you can find Bryan Ehrlich through linkedin and Bryan’s website.

The audience will hear from an SMB owner who not only serves individuals, but serves other SMBs with professionalism and passion in the area of fitness.

2022 has arrived! The new year is a time when you hear folks making their resolutions, which often include getting into shape.

Our special guest and his team not only help get people the fitness equipment they are looking for but to help the equipment run like new and look its best all year long.

He is on a mission to always exceed customers’ expectations by providing the WOW Factor in both customer service and expertise in servicing your fitness equipment.

We are joined by Adam Schwalb, Owner at A.E.S. Fitness. Adam and his team strive to fix your fitness equipment right the FIRST time, and to maintain top-quality performance! A.E.S. Fitness works with gyms, residences, condo clubhouses, and office buildings, by fixing and maintaining all of the fitness equipment…speed, efficiency, and expertise is the name of the game.

Tune in for this sensible conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Segment 1

Steven welcomes the audience into the New Year. He shares with the audience what Always Freyday is about and how his mission is to be a voice for small and medium business owners. Steve introduces his guest, owner of AES Fitness, Adam Schwalb, a health and wellness professional who specializes in fitness equipment. Adam talks about his background and how he found his passion. Adam worked for Life Fitness for eight years before moving back in with his parents to create AES Fitness in 2011. Before the break, Adam discusses how he diversified his brand and skills and continued to surround himself with like minded individuals who shared his passion. 

Segment 2 

Coming back from the break, Steven and Adam discuss the methods Adam has taken to grow his business. Focused on customer service, he consistently received positive reviews which kept consumers interested.  Adam has a strong team that he managed to create by surrounding himself with talented individuals. Starting from humble beginnings in the basement of a house, Adam shares stories of how he struggled to gain trust from his consumers when he was running his business on craigslist. Today, AES is the top search for fitness equipment. Before the break, Steven and Adam discuss times customers hire third parties to fix equipment which sometimes led to misdiagnosis. They also chatted about the importance of gyms during the pandemic and health benefits of fitness. 

Segment 3

Steve asks Adam to share the horror stories he’s experienced over the years with AES Fitness. Adam relieves the dangerous and complex situations of delivering equipment to high-end homes and corporate businesses. Adam also talks about the difficulties his business has faced during the pandemic and how diversifying his brand saved his income. Before the break, Steve and Adam discuss the procedures taken to maintain safe working conditions for employees at AES Fitness. Adam also mentions the appreciation he has for his father and how he has helped him grow his business throughout the years. 

Segment 4

In the last segment, Adam reitates his opinions on gyms and fitness being essential during the pandemic. Adam also talks about the importance of treating people with kindness and respect and how it only benefits your business. Steve asks Adam about home gyms and how AES Fitness helps families' visions come to life. Before the end of the show, Steve and Adam discuss the varieties of products and services in the fitness industry and how it evolves over time. Steve reads answers to the three questions he asked in the beginning of the show.

‘Tis the season for New Year’s Resolutions. One resolution that the state of New York has made, is to encourage SMB employees to save more money for their retirement.

In October 2021, the Governor of New York joined a number of other states around the country and signed legislation that requires private sector employers who do not provide a retirement plan to automatically enroll employees in the New York State’s Secure Choice Savings Plan.

By 12/31/2021, if a company has been in existence for longer than 2 years, and has more than 10 employees in the state of New York, yet does not offer an employer-sponsored retirement plan, they have to start offering the state’s mandated retirement program to their employees.

Unlike the resolution to join the gym in 2022, this is not one that SMB owners can ignore. However, they do have options and the time to explore them is now!

This last episode of Always FreyDay for 2021 will be a panel discussion about this very timely, and important topic.

We are joined by a New York business owner (soon to be affected by the mandate), an executive from a premier business bank (based in New York), and a representative from a technology-enabled retirement platform (helping businesses and their advisors with new retirement plans).

The trio and the SMB Guy review the mandate and some available options, as this deadline is coming quickly. SMBs have a choice on how retirement benefits can be designed for their specific set of circumstances. The opportunity exists to roll out a customized retirement plan before it’s time to enroll the company in the state-mandated program.

Tune in, before you have to sign up!

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

One recurring theme that we discuss on Always FreyDay is the idea that SMBs, and the employees, who work for them tend to be fixated on products that they believe are going to solve all of their problems. In reality, everything begins and ends with people, and here's the truth: People don’t want your thing; they want what your thing means to them.

Every business has that one powerful message that makes people say YES! However, it can be difficult for business to get that message across.

We are joined by Michael Liebowitz, CEO of Magnetic Mind Studio. Michael helps SMBs get the right message that attracts more of the right customers. He helps businesses find the meaning, behind the message they want to get out to the world.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Segment 1

Steven starts the show by introducing his guest as well as introducing the topic of the episode and how Michael Liebowitz, CEO of Magnetic Mind Studio has been able to help his clients. Steven shares Michaels mission to change the language behind business. Steven brings up the importance of communication and how different strategies can be more effective then others depending on the company. Michael explains his journey to how he got to where he is today. He explains that he got introduced to behavioral psychology twelve years ago. He shares the experiences and jobs he went through to get to the status he is at today. 

Segment 2 

Steven introduces the methods part of the show and asks Michael how he develops the strategies he comes up with. Michael explains the neuroscience behind the methods that he uses to reach people. He continues to explain how the brain is wired and what that looks like in everyday life. Michael relates how the brain works by comparing it to the wild where there is a danger and how an animal sees the predator as a treat instead of what it actually is. He uses this to explain how he comes up with the different kinds of communication to best present a person. He applies this to sales and how this can better direct a sale to its consumer. The two talk about the different mistakes that people in sales make. They discuss the difference of perception and what a visual representation can convey. The two talk about differentiation and how that can feature and benefit them until someone recreates it but when differentiation is put into a belief it is hard to copy that directly. 

Segment 3

Michael explains how connection is more important then promoting what is offered by a company. When a business offers a product it is easy for another company to offer the same product. It can be the company's beliefs that attract customers and differentiate that company from the competition. Steven talks about a crowded market and asks how Michael helps them differentiate themselves from their competitors. He explains that they need to think in the mind of the customer, he explains that customers buy their reflection of themselves in the product or service. Michael talks about how he does not take clients that he knows will not work well with him, he explains that he does not have hectic stories because he surrounds himself with clients who are ready to communicate with him.  

Segment 4

Steven talks about how he sees that when an individual knows so much about something it becomes hard to explain to others. Michael agrees that the deeper you are into a topic the more difficult it becomes to explain to others. He explains that as a messaging expert he had to go to another individual for help to explain his specialty to others because he is too close to it to present it to others in an effective way. Steven talks about articulation towards the individual, and how you can get in your own way when trying to portray your specialty. They talk about how differentiation can help individuals get out of their own way and better explain to a consumer what you are offering. They talk about creating meaningful connections to how your service or product connects to them

Health benefits for SMBs are not a one-size fits all solution. Similar to the employees themselves, each business is different and has different needs regarding their benefits. Every company has a unique set of circumstances around this topic, especially when they are trying to find a balance between a fit for the business, and its bottom line.

Our special guest provides a truly consultative approach not only to the SMBs that they serve, but to other trusted advisor insurance professionals all around the country. We are joined by Tommy Gaffney, Vice President of National Sales at Evolved Benefits.

Tommy and his team at Evolved Benefits feel that each client deserves a custom-tailored insurance program, and they pride themselves on being the most knowledgeable, client-oriented, and solutions-focused agency imaginable. Don't miss it!

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Steven starts the show by recapping his week mentioning Thanksgiving and Hanukkah as many individuals celebrate in their leisurely time. Steven introduces the topic of the show for this week surrounding employee benefits and how they can benefit everyone when implemented correctly. His goal is to create impact for this up and coming Monday for individuals to become more productive. Steven introduces his guest Tommy Gaffney Vice President of National Sales at Evolved Benefits. Tommy talks about his past jobs and how he got into this business. Tommy talks about how benefit plans were becoming more important to him, after he learned how they worked he realized that he and other employees were not getting the benefits they deserved. He decided that he had learned more about the benefits than the individuals that had employed him. He took this opportunity to go deeper into this occupation. He decided to teach others about what they are offering to their employees and how they can better equip them to be supported. Tommy shares that many Americans are without health benefits due to their inability to achieve full time status in their jobs.

Steven asks Tommy about the method behind his madness. Before Tommy can answer Steven brings up health benefits and how that is becoming mandated more. Steven brings up that Tommy is a good example of an individual you want to surround yourself with because he is looking to benefit those who deserve the benefits they are working for. Tommy talks about the process he goes through to help the businesses that he is advising. He says that he needs to know their story to better understand what needs they have to cover. Tommy says he does not lead with “I’m going to save you money” because they are not coming as a consultative approach. Tommy explains that consultative approach is helping advise what will be best for the employees and understands the challenges they are facing. Steven talks about his approach to reverse engineering and explains how its having the end goal in mind and explaining how they can get to that point. Tommy agrees with this statement and dives deeper into how he can get to know them to best advise them into what they are in need of most. Steven talks about how he has seen in his own life the need for inclusive healthcare and how it should be affordable for individuals.

Tommy goes into some stories and experiences that he has gone through in his career. First he talks about the different jobs that are being offered and how the president has introduced thousands of new jobs, Tommy goes into how these jobs are going to be watched to see if the employers are offering minimum coverage. Tommy talks about a client he saw the other day and how it is hard for business owners to offer minimum benefits packages because many of them cannot afford the minimum package for healthcare. Tommy offers to help resolve the problems many business owners face when it comes to healthcare and benefit packages. He suggests for everyone to get their businesses ahead of the game and prepare for this rather then wait till the last minute. Tommy brings up the up and coming cannabis industry and how he has been handling helping them receive benefit plans.

Steven asks Tommy for some of his pearls of wisdom for the listeners. Tommy advises that research is extremely important especially when researching a skilled and well versed advisor. Tommy talks about revenue growth and how crucial that is to building a business. Tommy talks about the brokers he works with and they come back to Tommy to go over the different groups they are finding. They find patterns in the businesses that they advise and how the companies and industries are all different but need similar benefits for their employees. Tommy explains that when industries work with him they will have significantly less work to go through as they do the heavy lifting to make their jobs a little easier and less stressful. The two talk about how they have to have the mindset of helping the employees and individuals and that is what the goal is at the end of the day, to best fit the company and the employees that they represent.

A Corporate Mentalist is able to tailor a performance to deliver a specific brand message. For instance, they can incorporate the company's slogan or motto into their performance. They can also invite valued employees, the CEO, or close corporate partners as featured participants.

A good mentalist teaches folks the value of not what you are saying, but how you are saying it.  SMBs must understand the importance of strong leadership and powerful communication, especially in these times we are living in.  Sometimes, that comes in the form of helping the organization develop an impactful, unifying vision statement.

We are joined by Joe Curcillo, also known as The Mindshark.  Joe is an experienced attorney, who has been devoted to honing communication skills to become an effective trial lawyer explaining complex legal issues to juries.  

Attending law school made Joe analytical and a tad direct, which has made his entertainment business as a magician, then as mentalist and humorist quite interesting.  Joe never sacrifices his sense of humor, even during the most serious of courtroom presentations.  You won't want to miss this!

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Segment 1

Steven starts the show by introducing his guest Joe Curcillo. Joe shares some of his achievements and how he got into law. He explained that by choosing to be a lawyer he was able to gain so much experience and even meet his wife who is now a judge. Joe talks about how his communication skills have improved significantly because he learned that he had to be able to reach the minds of the jury. He dove deeper into how throughout his career he had to explain all of the case to the jury in a way that they would both understand the truth and see why his clients were in the favorable outcome of the verdict. 

Segment 2

Joe talks about how representation is important, he explains that if an individual is passionate about their work they will be the best representation for that company. Steven and Joe talk about the unified vision where there is a collective idea that the organization and its employees follow. Steven brings up Joe's message that he has posted on his website and relates how it touched Steven as he has chosen to live his life along the two words differentiation and gamification. Joe talks about the process of his books and the meaning behind their creation. 

Segment 3

Steven asks about the madness behind Joe's method and Joe talks about the different experiences that he has gone through throughout his career. Joe talks about the freedom of choice and how that can change lives. Steven talks about how when individuals get too focused on a job they become products of society and that is dehumanizing and it takes away their individuality. Joe agrees and talks about freedom and the power behind choices. 

Segment 4

Steven asks Joe for advice for his listener to have a more productive week. Joe advises listeners to take a moment to write a list of things that they forgot to do this week and then have fun. After the fun, take the list and put it in the calendar and complete all of the tasks. Steven talks about how there are only 24 hours in a day and relates that time management is hard to do as an entrepreneur and an individual in today's society. 

SMB leaders and their employees need to stay healthy to work, a topic we have been all too familiar with over the past couple of years.  Employers know they need to offer some type of health coverage, and they usually see it as a burden to be dealt with.  However, they are also starting to realize that if they don't offer a comprehensive benefits program, there is a risk of losing or alienating the ideal talent.

When you partner with a dedicated insurance professional, one who can act as a health advocate on behalf of your organization, your benefits plan can be a powerful strategic tool that can help your company grow.  

We are joined by Talia Adika, Partner and Account Director at TY Health Insurance Brokerage.  Talia and her colleagues pride themselves on helping SMBs and entrepreneurs develop world-class benefit plans, to draw top talent.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Segment 1

Steven starts the show by reflecting on the past week and what he is looking forward to in the upland coming week. He talks about sharing space with good people and how that can have a lasting impact on your life. Steven then introduces his guest Talia Adika, Partner and Account Director at TY Health Insurance Brokerage. He gives the history of the company and what Talia does and why it is crucial for her company to be client focused. Steven talks about health insurance and the trust that clients and providers have to have. He goes into that the cheapest option may not be the best, he explains the difference about being smart and being wise.  Steven continues to dive deeper into being a health advocate and how Talia and her company pride themselves in their care towards their clients. 

Segment 2

Steven goes into the method behind insurance and behind Talias wok. Steven talks about women as a part of the work force and how Talia is a prime example of women leaders in the workforce. Talia and her company pride themselves in being flexible with working with all individuals from many different parts of the world. Steven talks about the different plans that companies use for insurance and how they differ from state to state. Steven goes into talking about how generation z is coming into the workforce and the baby boomers are retiring. He goes into different circumstances where companies offer different benefits and different retirement options and how an individual has to stay healthy to reap all these benefits. 

Segment 3

After some internet struggles Talia joins the show to talk about the madness behind her methods. Steven shares that this is not the first time the internet has failed him so the two carry on with what they have. Talia talks about her book and how being a female entrepreneur came from her mom. She talks about her mom who was an entrepreneur when women in that field were not common.nShe acknowledges that women in this field are still facing struggles for her mom it was unheard of being a woman entrepreneur, Talia says that she has taken her mothers mistakes to grow more efficiently. 

Segment 4

Steven asks Talia to share her pears of wisdom to help the viewers have a more productive week. Talia shares that she faces a lot of individuals that say they wish they could do certain jobs, she encourages them to seek those opportunities. She continues to explain that failure is a part of life and after failing the experiences you pick up form that are worth so much more for individuals growth in the long run. Talia talks about benefit packages and what individuals get when they are hired and what is truly worth in the corporate world. Steven talks about how health insurance is important to everyone and that everyone needs it to be healthy to be able to work. The two share that advocady is most important and to talk about health insurance is important for all individuals.