Always FreyDay

The audience will hear from someone who leads an organization that provides a structured process and skilled resources to grow business value. Their results allow business owners to leave with 2X+ more money when they are ready.

SMB owners are often curious about how much money they can get if they sell their business. When they get an opinion or even a professional valuation, the response is often, “that’s not enough!” 

Investment bankers, M&A Advisors, and Brokers are solely focused on selling a business whether it’s best for the client or not. Our special guest looks to help business owners sell their business at the value they need.

We are joined by Damon Pistulka, Co-Founder and Managing Director at Exit Your Way®. Damon and his team of elite professionals are experienced in accelerating growth, growing a business, maximizing business value, and ultimately selling businesses under ideal circumstances for the owner. 

Phone: 833-BIZ-EXIT (249-3948)

Email: [email protected]

[email protected]

[email protected] 

Website: https://exityourway.us/ 

Business Facebook: https://www.facebook.com/Exityourway/ 

Business LinkedIn: https://www.linkedin.com/company/exit-your-way/ 

Personal LinkedIn: https://www.linkedin.com/in/damonpistulka/ 

Business Twitter: https://twitter.com/exityourway 

Personal Twitter: https://twitter.com/dpistulka 

YouTube: http://www.youtube.com/c/ExitYourWay 

Tune in for this sensible conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

The audience will hear from the head of an organization, which has roots in turning around bank appraisal departments during the crisis of the early 1990s. The firm has worked with both lenders and regulators to offer unmatched third-party appraisal management expertise to financial institutions.

There have been some interesting trends observed in the world of commercial real estate, many due to the pandemic. The rise of hybrid work environments, the effects of e-commerce, the explosion of construction costs, and the shuffling of commercial office space by all different size businesses. One thing that has remained consistent is the need for knowledgeable, experienced real estate appraisal and valuation specialists to work with lending institutions, regulators, and businesses who have needs in the space.

We are joined by George Denman, President at The Oxford Group & Oxford Commercial Appraisal Management. George and his team have been committed to the ideas of Expertise, Service, and Independence since opening their doors nearly 30 years ago, and those principles continue to guide the firm to this day. 

Come take a listen as we discuss some of the history and the trends in real estate that have led us to this point.

Website: http://oxfordamc.com/ 

LinkedIn: https://www.linkedin.com/in/george-denman-66898362/ 

Email: [email protected]

Phone: (973) 970-9333

The audience will hear from someone who not only trademarked the term Emotional Relevance, but exhibits relentless passion through mentoring, motivational speaking engagement and coaching around utilizing the power of a more human interaction throughout different means of communication.

What is emotional relevance you may ask? In the world of SMBs, it is a powerful tool that will enable you to be remembered the way you choose and impact whoever you are doing business with on the level you desire.

Getting personal is an important part of Emotional Relevance, which may be uncomfortable for some people. However, utilizing Emotional Relevance will also help you learn how to get out of your comfort zone. According to some, that is where life begins!

We are joined by Alon Zaibert, Business Consultant & People Connoisseur at AFZ Consulting LLC. Alon and his team go beyond basic sales tactics to add an emotional layer that will increase overall ROI, closing rates and customer stickiness.  

Website:  https://www.alonzaibert.com/

LinkedIn:  https://www.linkedin.com/in/alonzaibert/

Instagram:  https://www.instagram.com/alon_zaibert/

Email: [email protected]

Phone: (646) 255-0523

Tune in for this sensible conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

The audience will hear from a veteran of the financial services world, representing a technology-enabled 401(k) platform for SMBs, who is creating awareness and engagement for retirement around the country.

April 1st is traditionally known as April Fool's Day, where jokes and pranks are expected. In recent years, it has also been referred to as 401(k) day. This is a tribute to one of the more popular employer-sponsored retirement plans, available for business owners and their employees. While Mr. T is famous for the catchphrase "I pity the fool," we don't want to pity SMBs that don't have a retirement plan in place yet. The idea is to better help them understand how to best take advantage of this vehicle, especially during a time when many states around the country are passing mandates that require businesses to offer a retirement plan to their employees. 

We are joined by Vinnie Allard, Director of Advisor National Accounts at Human Interest. Vinnie and his colleagues have been huge proponents of making 401(k) retirement planning easy and affordable for SMBs. Human Interest aims to sync business payroll, process contributions, handle the related compliance testing and IRS paperwork on behalf of SMBs. The goal is to take the hassle out of managing your company’s 401(k), and that is no joke!

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

The audience will hear from one of few insurance professionals nationwide, who carries the Cyber COPE Insurance Certification. This training imparts applicable training, including topical discussions on current cyber security risk challenges and mitigation practices.

It seems like there is a news story every day regarding cyber attacks, or the potential of them happening. SMBs and their employees are becoming increasingly dependent on technology. The possibility for data breaches are becoming less of an “if” and more of a “when.”

A data breach can do more than just damage your computer system - it can also result in fines and legal fees, not to mention cripple your business. SMB leaders should have plans in place for dealing with a cyber attack, and consider if their business needs cyber insurance.

We are joined by John Gover, Risk Manager at Cross Insurance Agency. John regularly interacts with executive leadership of SMBs, provides comprehensive analysis, support in effective cyber risk management, and approaches for maintaining strong relationships with open communication for prospective cyber risk insurance clients.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

The audience will hear from the leader of an organization that has helped thousands of businesses automate and secure their information with data backups.

Have you ever heard the sentiment "an ounce of prevention is worth a pound of cure?" This technology dependent world we live in carries lots of risk for SMBs. It has never been more important for business owners to build a strong security and data protection foundation, upon which their business can grow and prosper.

Our special guest looks to raise the level of 'digital literacy' for business owners by helping them acquire the tools and skills necessary to survive (and thrive) in today's digital business world.

We are joined by Cathy Miron, President & CEO at eSilo. eSilo helps entrepreneurs, franchisees, and SMBs of all types prevent catastrophic data loss that would otherwise cripple daily operations of the business.

Cathy and her team feel that every small business owner deserves to have the peace of mind that comes from knowing their vital information is protected and secure.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Our host, Steven Frey, opens the show with a . Introducing his special guest, Cathy Miron, CEO of cybersecurity firm eSilo, who talks about her path to entrepreneurial success. 

Early in her career, Cathy flew around the world doing audits and assessments on GE business units in various fields (healthcare, banking, energy, etc.), she never really thought she would become an entrepreneur. Then, the skills she learned were broadly intuitive about learning how to be an effective student of the world and think critically. Cathy loved using technology to solve business problems. She wanted to be more on the business-facing side of the work, working directly with the teams she was contracted to support. Eventually, she knew that if she continued the track she was on, with her ethic, she would soon be tapped for her boss’ position, one she wasn’t so keen on. Despite her pacing and accolade, it was no longer fulfilling her desire to make an impact or be happy. Instead, the workable opportunity to start a family, move to South Florida, and purchase a business came in the midst of her indecision. Now, Cathy employs her Fortune 10 business scope in the open marketplace, exposing her audience to maybe a different corporate mentality than they have been used to.

There is such a thing as a business MLS (Multiple Listing Service) that is a list of private businesses in your area that are up for sale (similar to the real estate market). If you have a nest egg or savings and have been looking to invest or purchase, it is a good place to gather information about location, marketability, and logistics. Not starting from scratch and instead refining other’s work is where she felt her calling lay.

It's not just about the tools you're using, have a PEOPLE-first mindset; it's about the people advising you to engineer the best responses that create resilience for your business.

Multiple factors make SMB targets for cyber crime: limited employee awareness, failed training on best practices for cybersecurity, lack of expertise of cybertools, heavily outsourced IT groups, and inability to survive prolonged stretches outside of key systems. 70% of [ransomware] attacks from (2018 data) targeted SMB, the odds of an SMB being attacked in a fiscal year are ⅓. 

Cost of insurance: your business might have commercial general liability insurance thinking that would help mitigate the costs relating to a breach or attack but contracts may include an electronic data EXCLUSION clause– meaning insurance will not cover costs regardless of how data was lost, damaged, or corrupted. If this is a concern, you might purchase 3rd party cyber-liability insurance to supplement. 

Cathy’s company helps business leaders protect their data with simple easy-to-understand concepts, automated tools, and with a foundational focus on their people-processes and devices. Training your business how to do it, and then providing the tools and infrastructure to support it is the way to build a robust security system. Offered are offsite backups, cybersecurity training and awareness, audits and consulting. Often working with IT consultants, the jack-of-all-trades umbrella groups that mediate for their clients, are often stretched thin so often Cathy’s company is called in to partner behind them and manage the security aspects of the services provided or simply receive client referrals.

The most targeted information for ransomware is Healthcare information. On the black market, a stolen social security number is worth about $1 per number, a bank account ~$50, but a health record could be upwards of ~$1000! Misused information is linked to identity theft for insurance fraud purposes. The value of a social media profile is also more than a bank account. 

Design your cybersecurity program with resiliency in mind. Business leaders ought to have the paranoia, or at least the ability, to think like a bad guy, “how do i prioritize the things that are most likely to go wrong with/in my business, and where do i align my budgets/limited resources to address those probabilities?” It is not necessarily about perfection but progress and resiliency.

They say there are only two categories of businesses, the ones who have been hacked and the ones who have been hacked and don’t know it yet. The choice becomes: at what point do I continue doing what I have been doing or allow the risk to my business, or do I make the decisions that will People often don't know where to start or think it is too expensive–cybersec. is usually more affordable than assumed. Cathy finds that reminding a business of the mundane ways they might lose their data (outdated servers, disgruntled employees, poor maintenance, etc.) that usually gets them over the hump into action.

The audience will hear from someone who has been instrumental in making SMBs a success. Noted as being smart as a whip and attentive, Jon is a hard worker who is ‘in it with you’ and wants to see your business succeed.

The closer you are to your story, the harder it can be to explain it to other people and potential clients. That said, SMBs do not have to feel the pressure of writing and telling their story on their own.

There are a number of folks who specialize in crafting SMB stories and helping to get the message out to the marketplace, especially via Social Media channels. We are going to hear from a very special one of these individuals this week.

We are joined by Jon Chattman, Founder at Moving Forward Connections. Jon and his team are a content-driven firm in Westchester County, NY, that specializes in social media marketing, management and talent booking.  

Jon believes in being a storyteller first and foremost. What's your SMB story? Jon and his team can help you figure it out and tell it!

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Today we will hear from someone who represents a content-driven company that specializes on social media marketing management and talent sourcing. Steven introduces Jon Chattman who is an accomplished marketing expert, author and entertainment host with big ideas and results. Steven mentions that Jon is specialized in working with small businesses and local musicians to make sure that their voices are heard and their stories are told. Steven asks him what he does nowadays. Jon mentions that he started as a newspaper reporter and then he moved his way to newspaper editor. He mentions that he is a storyteller and today he is dedicated to social media marketing, management and talent booking in Westchester County, NY. Steven mentions that Jon has written eight different books. One of them is about an anthology of Concert Experience in particular.

Jon keeps the message that he is really here to provide a service to help people gain exposure so wherever they are.

Coming back from the break, Steven comments that the science is behind Jon’s business. Then, Steve asks him ‘how do you do it and how do you go to market?’ as well as what method he uses. Jon answers that since he was young he realized how easy it is to use social media platforms. He thought it was really fun the idea of working with social media in order to create marketing campaigns. First of all, he got in touch with the marketing department of his clients and after getting the background, he identified what kind of storytelling was appropriate to promote his clients. He suggests just choose one social media platform and do it great. Steven asks Jon how he attracts customers. He answers that it is necessary to be totally original, authentic and real. He keeps the idea that it is important to respect people and work on it as well as to say clearly who you are.

In this third segment, Steven tells us that Jon is a passionate storyteller. Steven wants to know his experience in social media since it has been a bit crazy since Covid-19 appeared. Jon mentions that he lost clients and tours were canceled. However, he mentions he still keeps working the same way he used to do before the pandemic. Jon says that he does not care too much about money because he is the owner of his own small business. He keeps the idea of having good people around you instead of being worried about money. Steven agrees with him.

In this final segment, Steven and Jon give us the idea of don't taking the high-paying jobs. It is really important to get the right in line with the idea of being product-focused first instead of the people in the process. Before the show finishes, Steven wants to know if Jon got something for him and the audience. Jon answers ‘always be learning’. He mentions that learning is important and for example during covid he taught himself how to video, edit emails, etc.

The audience will hear from someone who has been certified by the Insurance Institute of America as an Associate in Risk Management for over 40 years. Mike has extensive experience on both the buyer's and seller's sides of professional client services.

These days, there are many factors that contribute to the idea of uncertain times for SMBs – the pandemic, war-like conflicts around the world, dependence on technology that can be vulnerable to cyber-attacks are just a few that come to mind. It is nearly impossible to plan for all of the things that could go sideways as a business owner. That said, we have all heard "the show must go on," which is especially true if you have your own organization. 

Our special guest this week is someone who you call proactively to make sure your SMB is in the ideal position to keep conducting business, no matter what happens out there.

We are joined by Mike Wiebe, Risk Management Advisor with Wiebe Associates, LLC. Mike's mission is to assist clients' businesses in as many ways as possible to cope with the “risks of doing business.” Mike and his team help our clients manage their risks while helping to protect and grow their businesses. 

Wiebe Associates, LLC, acts as the business advisor for, business owners, professional service firms, Small Cap and Mid Cap CEOs, Boards of Directors, CFO, and HR Directors who want to control or reduce the cost of Risk Management and Insurance.

Tune in for this pragmatic conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Steven starts the show by mentioning what SMBs are, just in case people do not know what it means. The definition that he gives to us is that there are small and medium-sized businesses. He adds that for the last 20 years, he has been a consultant for SMBs. The topics that Steven speaks about are always popular themes that are on the minds of SMB leaders. He mentions that today's show is about business continuity during uncertain times these days. There are many factors that can contribute to different risks for small and medium-sized businesses like pandemics, technology, vulnerability to cyber attacks, etc. Steven says that you need to make sure the SMB is in the ideal position to keep conducting business no matter what's happening out there, so The Show Must Go On. He adds that the audience will hear someone who has a huge experience on both, the buyer's and seller's sides of professional client services. He keeps saying that it is important that if you have your own business you should have the right professional people around with the purpose of getting the right products for your company. Steven introduces his special guest; Mike Wiebe, Risk Management Advisor with Wiebe Associates, LLC and asks him about his journey. Mike answers that it started in 1973. After graduating with an engineering degree, he got a job offer from Pratt & Whitney to work on jet engines and then he also worked in an insurance company. Mike tells us he has been working in fire departments with different procedures and he worked for IBM for 13 years. At the end, he mentions that he went to work for several Insurance Brokers as Steven mentioned one ‘Marsh’ and worked on the selling side of some of these services that he had experience as a buyer and finally, he went off on his own risk management consulting firm. Steven says to him that he had this experience working with some really large corporate organizations. Myke says to us that it has been a big jump to manage the change of working for someone to do for himself. He adds it wasn’t entirely voluntary. He mentions that he worked for different corporate companies.

After the break, Steven asks Mike what he does in detail. He answers that concerning businesses we are living in uncertain times because of some factors like pandemic, wars, etc. It is very important to have everything under control to mitigate the probable impact on the way we manage our businesses. Steven agrees with his thoughts. Mike highlights the importance that business owners should be optimistic or they wouldn't be in business for themselves if they were thinking about what could go wrong all the time. Steven states that when things happen, a businessman is not scrambling for an answer so the key is to have the correct plans with the best professionals. Mike adds that we need to be better than our neighbors and respond quicker to any kind of risk. Steven agrees with him. Mike starts talking about the relevance of the CEO's attitude, encouragement and confidence in their decisions for their Organization to maintain their reputation. Steven thinks that the work experience of Mike revolves around acting at different levels of the business. Mikes agrees with him and adds that it is because of the practice in lots of different scenarios.

In this segment, Steven starts talking about the method behind the madness that is Mike's world. He gives us a little taste of some of the madness of the nuclear disaster in Japan and this crazy week of cyberattacks. Mike refers to his personal and professional experience with one of his main clients who was very vulnerable because of the pandemic and the way both of them managed this critical situation. Another example that he mentions was the one of a nonprofessional client (a dentist). Steven keeps the idea of being prepared just in case any risk or crisis occurs. Mike also evidences the experience he has got at the moment of solving the methods that hackers may use.

In this last segment, Steven talks about the importance of the reaction and answers to any particular problem. It is important to think about it, analyze it and make decisions to solve it. Mike adds that sometimes it is crucial to get out of the problem and talk about it in an objective perspective.

The audience will hear from a former Adjudications Officer at the United States Citizenship and Immigration Services (USCIS) headquarters in Washington, DC.  Attorney Williams can offer added insight into the workings of the agency, and now advocates on behalf of immigrants looking to work and live in the U.S.A.

SMBs have had no shortage of challenges over the last couple of years, not the least of which is attracting and retaining talent.  The labor shortage and the great resignation are buzz words that everyone has heard as of late, but what about the available talent that is currently based overseas?

In 2021, the administration made a number of changes to the U.S. employment-based immigration system that employers may not have on their radar.  Some of those changes are a good step moving forward, but some may present challenges in the human resources space, particularly for SMBs.  

Whether you are a U.S. based employer in search of talent based outside of the country, or you are a prospective employee looking to work and setup residence in the U.S., it behooves you to have the right counsel in your corner.

We are joined by Carol Williams, Principal & Attorney at Williams Immigration.  Carol helps companies hire and retain employees who are non-citizens.  She has worked extensively with companies of all sizes, from start-ups to multinational companies, as well as individuals trying to live and work in the U.S.A. with their families. 

For 20 years her legal practice has concentrated exclusively on matters of immigration and nationality. 

Website:  https://clwimmigration.com/

LinkedIn:  https://www.linkedin.com/in/carolwilliamsesq/

Twitter:  https://twitter.com/usavisaguru

Email:  [email protected]

Tune in for this sensible conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Segment 1

Steven starts talking about the topic of this Friday which is a crucial problem. He mentions that this week we have celebrated President Day: Freedoms and opportunities started on this first day. This week the topic that Steven will talk about is related to Citizenship and Immigration Services. He mentions the importance of attracting talents overseas and like he says maybe someone is not in the radar of the new changes. That’s why whether you are a U.S. based employer or you are a prospective employee looking to work and set up residence in the U.S you need the right counsel. To help you in this process, Steven suggests you look for appropriate information. He introduces his special guest Carol Williams, Principal & Attorney at Williams Immigration. Carol delivers solutions to problems that might arrive to immigrant people. Carol helps companies hire and retain employees who are non-citizens and  She has worked with companies of all sizes. In addition, she can also help you to get green cards, passports, etc to live in the U.S. 

Steven introduces Carol and he says that she has the best perspective on this matter. She starts  talking about her deep experience, starting with criminal law but at the end she realized that she didn’t like it at all. That’s why she decided to go to Mexico and study a random ‘subject’ called Inmigration. Like she says the universe gave her the opportunity to study Inmigration. In that period, she met lots of people and she understood their different problems related to this matter. Steven asks her if this experience was better staying in Mexico instead of coming back to the U.S. She answers that she doubts about it because of the difficulty of the language (Spanish). Steven says to her that she can tell us about how she can work with different people all over the country. She says that the most important thing related to Inmigration is the Congress and the President. 

Segment 2 

After the break, Steven keeps the message that Carol can help and work with different people all over the U.S. Quick perspective by him is that not being an American citizen is very stressed since the pandemic. Steven mentions that you need to know the entire situation to be a legal citizen in the U.S. He states that Carol knows the governmental and federal laws in case it is needed. Steven asks her what she does these days. She answers ‘what's your goal like?, what are you trying to achieve?’. Because there are many different goals and sometimes people can recognize them so that’s why Carol helps people to identify them. She keeps saying that she works together with the client as partners. She mentions that it is important to work together since sometimes cases are long term goals. 

As Carols says, when you are a prospective employee looking to work in the US and want to reside in the country, it is not so easy. Maybe you don't get the goal at first so you need to keep working on that until getting a green card or visa for instance. Her method is to stay with what they need, even if they are not ready and they have to work for the next step. Steven is passionate about this and agrees with her work. 

Apart from this, Steven is curious about how registrants can create an account on the U.S.A. website. She answers that first of all she and her team call back them. The problem is that there are only 85,000 visas per year.  

Segment 3

After the break, Steven introduces his guest again, Carol Williams, Principal & Attorney at Williams Immigration. He mentions that he has never heard of someone in an exciting way related to her work. Steven remarks that every case is different and wants to know different stories. She answers that she loves complex cases because she is able to ‘really dig in with a client, figure out what they once thought they were supposed to say and then really dig in and get information from them which is not on the 40-page form instructions’. Steven mentions there are many cases in which people get the green card through weddings. Sometimes it is just a fact of business. 

Segment 4

In this last segment, Steven and Carol speak about cases in which employers do not give the legal papers to the employee and the first step is to identify who they are since they have to be responsible to hire the right person in their business. Second step is to carry out her tasks. Steven mentions how passionate Carol is with her hard work. He loves the story behind it. He cheers the audience to get in touch with her in case it is needed.

If you are looking for a job, are you frustrated because you're not getting any responses from your hundreds of applications?  Do you feel like your skills are lacking in finding your dream job?  Are you concerned about a gap in your experience?  It is likely you're not getting interviews because your resume and LinkedIn don't highlight your value...

As an employer during the so-called "Talent Shortage" in 2022, SMBs are taking a step back and find out why people are leaving organizations or even the workforce.  Is it the pay? The benefits?  The culture?  Business leaders are looking at different ways to attract and retain quality employees more than ever.

We are joined by Soozy Miller, Founder of Braander, Certified Exective Resume Writer, Certified DISC Consultant and Practitioner.

Soozy has coached hundreds of job seekers worldwide to land their dream job.  Her knowledge around resume writing, hiring software, the hiring lifecycle, and the hiring team ensures a shorter job search that results in more and better job offers.

In addition, Soozy uses assessments like DISC, to help SMB employers create a more engaged, collaborative workforce that can spark meaningful culture improvement in their organizations.

Tune in for this sensible conversation at TalkRadio.nyc or watch the Facebook Livestream by Clicking Here.

Segment 1

Steven introduces his guest, Soozy who supports employees and employers. If you're looking for a job, or even concerned about a gap in your experience and resume, Frey says that it may be that your resume and linkedin don’t highlight your value. He says that small and medium sized businesses are looking at why many people are leaving their jobs and industries. Soozy is the founder of BRAANDER, certified executive resume writer, and certified disc consultant and practitioner. She is also a recruiting consultant. Part of her coaching is assessing leadership and soft skills so that executives can be better leaders at their job. BRAANDER trains job seekers to write resumes, cover letters and more. They help job seekers using their experience and leadership skills to build a profile that would be impossible to ignore. For 35 years, Soozy says that she was a marketing writer for companies for newsletter and online content. At one point an agency emailed her asking to write a resume for them. As soon as she started writing them, her clients started getting jobs and more opportunities. Steven and Soozy discussed how things have changed for her since she started helping employees and employers, considering that now there is the great resignation. Soozy says that leaders now need to figure out what employees are looking for and how they can re-engage with them. Both employees and employers are reevaluating where they are now and where they want to be. She also discusses DISC and how engagement affects the relationship with leaders and employees.

Segment 2 

Steven talks about the ideal job and help especially during this time is a struggle for employers and employees. Sometimes, as Soozy also mentioned, if a business or company is new and backed by investors, they might end up hiring people, feeling pressured to have the presence of strong employees. But the problem is that the business might hire those who aren’t a good fit for the job. Soozy and Steven talk about the disc assessment. Disc has become a crucial part of Soozy’s practice. She says the soft and leadership skills are crucial in keeping a job for someone; this includes human and interpersonal communication. They discuss the four styles in disc and how we have a different amount in our own personalities. Disc stands for dominance, influence, conscientiousness, and steadiness. She talks more about its effect on leaders' communication with each other in the workplace and its benefits. Like how employers should know how to communicate to their employees and in their “language”, employees should know how to speak to someone’s unique leadership experience and value that is specific to them. Soozy also talks with Steven about her thoughts on resume writing. She says that for fonts, you shouldn’t use bold or script fonts and says that it’s okay to leave white space. The whole page doesn’t need to be covered or things will be hard to read. As for bullet points, she says that she wouldn’t recommend always using them because your impact statements or accomplishments can get lost. So it’s best to reserve bullet points for your value statements.

Segment 3

Soozy and Steven get into more about different kinds of resume writing. Soozy says that what you feel makes your resume look good to you may not be the same for the person on the other end looking at it. She also mentions a software that companies use to filter out candidates called ATS. Because of this, she says that the content matters much more compared to the design or visual aspect. They also discuss shortages of employees and the great resignation. Soozy says that for the companies and employers, she recommends that they assess employee communication styles as well as what kind of lifestyles they have and find ways to know what benefits they are looking for. For job seekers, she says work with a coach to figure out what their value is. Soozy also gives an example about a client she has worked with who is an executive and how although they wrote a lot of what they did, they had trouble explaining verbally their value and what impact they brought to companies in the past. She also discusses how C-suite positions have changed into being more temporary, bringing someone’s value and expertise to specific projects and other work.

Segment 4

Coming back from the final break, Soozy gives more thoughts about the overall topic of discussion. One thing she mentions is to not have typical resumes, meaning do not use one resume to apply to all positions. This is even if it’s the same role for different companies. This is because you have to make sure you are addressing the job posting and what the company is specifically looking for. The language in each posting is different.  She also says to not write down general assets and instead use the companies’ language. She also says to look at what impact you have had in other companies and demonstrate your value. Soozy says to make sure you are reading job postings from top to bottom. Soozy again mentions the disc assessment that can be used to solve many issues related to people, behavior, and overall communication. Before closing the show, Steven Frey reads us the answers that Soozy gave him about his favorite questions. Soozy’s favorite movie or tv show character is David Rose from Schitt’s Creek. Her favorite tv show is Succession. Soozy is not really into music but she does enjoy classical music and the sweet sounds of Beethoven. If you want to learn more about Soozy’s work, you can visit braander.com. Next week, Steven will be joined by Carol Williams, an immigration attorney. He thanks Soozy for joining him for today’s conversation!