Join us as Amanda Crocker, the dynamic COO of SWIVEL, shares her captivating journey from the sun-soaked shores of Southern California to the heart of Texas, with academic stops in Reno along the way. Discover how Amanda is steering SWIVEL's innovative payment platform to serve financial institutions, credit unions, and the K through 12 market across the U.S. Her insights into targeting mid-market credit unions and smaller community banks with a blend of direct sales and strategic partnerships reveal the company's unique competitive advantage, all under the trusted SWBC umbrella. Amanda's passion for integration capabilities stands out, making Swivel a name to watch in the competitive payments landscape.

Our conversation then takes a fascinating turn as Amanda recounts her diverse career path, spanning industries like mortgage servicing, non-profit, manufacturing, and tech giants such as Microsoft and Facebook. Her experiences offer valuable lessons on the evolution of digital advertising and payment systems, and the importance of building strong company cultures. She also shares personal anecdotes about her love for outdoor adventures with her family and her adventurous pets. Aspiring professionals in the payments industry will find Amanda's advice inspiring, as she emphasizes creativity and the power of teamwork.