The CEO of CatalystCreativ was the spark for a huge change in Cal's business and life — and this conversation gets to finding the essence in yourself and using it to be your best. It also applies to companies. Amanda has worked on projects with WeWork, Coca Cola, The Raiders and The Nature Conservancy, and designed a strategy that transforms businesses through meaningful engagement with customers and employees. The recipe to her company's secret sauce is detailed in her upcoming book: The Seventh Level. And this conversation will inspire everybody to look at themselves and/or their businesses through a new lens.