Book Marketing Tips and Author Success Podcast

Amazon’s A10 Shift: The Real Reasons Your Book Isn’t Selling (and How to Fix It Fast)


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The algorithm finally caught up with reality: readers want real authors, not content mills. We unpack Amazon’s A10 shift and share a clear plan to stand out with signals that only humans can create—engaging pages, authentic reviews, meaningful off-site links, and a living brand that shows up beyond the buy button.

We start with the quick wins you can tackle today. Then we raise the ceiling with strategies that compound over time. You’ll hear why external links matter more than ever, and creative ways to place them.

From there, we explore community and collaboration.  We also demystify Amazon ads: how to target with intent, and why ads rarely convert on first click.

If you want a roadmap that respects your time and boosts your odds in a crowded marketplace, this one’s packed with practical steps you can implement this week and habits that will pay off at your next launch. Subscribe, share with a writer friend, and leave a review to help more authors find these strategies. Which tactic will you try first?

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Book Marketing Tips and Author Success PodcastBy Author Marketing Experts

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