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The algorithm finally caught up with reality: readers want real authors, not content mills. We unpack Amazon’s A10 shift and share a clear plan to stand out with signals that only humans can create—engaging pages, authentic reviews, meaningful off-site links, and a living brand that shows up beyond the buy button.
We start with the quick wins you can tackle today. Then we raise the ceiling with strategies that compound over time. You’ll hear why external links matter more than ever, and creative ways to place them.
From there, we explore community and collaboration. We also demystify Amazon ads: how to target with intent, and why ads rarely convert on first click.
If you want a roadmap that respects your time and boosts your odds in a crowded marketplace, this one’s packed with practical steps you can implement this week and habits that will pay off at your next launch. Subscribe, share with a writer friend, and leave a review to help more authors find these strategies. Which tactic will you try first?
Send us your feedback!
Help shape our 2026 content by taking our 30-second listener poll!
📱Text Penny & Amy: send us your show feedback, burning marketing questions and new topic ideas!
Text the word PODCAST to (888) 402-8940 to sign up to send us messages and receive new episode announcements. And don't forget to save our number!
Check out our Book Marketing Jumpstart options if you're ready to take your brand, platform and SEO up a few notches.
Please leave a review on Apple Podcasts!
Can't use Apple Podcasts? Email us your review and we'll put it on our website: inf...
By Author Marketing Experts4.8
102102 ratings
The algorithm finally caught up with reality: readers want real authors, not content mills. We unpack Amazon’s A10 shift and share a clear plan to stand out with signals that only humans can create—engaging pages, authentic reviews, meaningful off-site links, and a living brand that shows up beyond the buy button.
We start with the quick wins you can tackle today. Then we raise the ceiling with strategies that compound over time. You’ll hear why external links matter more than ever, and creative ways to place them.
From there, we explore community and collaboration. We also demystify Amazon ads: how to target with intent, and why ads rarely convert on first click.
If you want a roadmap that respects your time and boosts your odds in a crowded marketplace, this one’s packed with practical steps you can implement this week and habits that will pay off at your next launch. Subscribe, share with a writer friend, and leave a review to help more authors find these strategies. Which tactic will you try first?
Send us your feedback!
Help shape our 2026 content by taking our 30-second listener poll!
📱Text Penny & Amy: send us your show feedback, burning marketing questions and new topic ideas!
Text the word PODCAST to (888) 402-8940 to sign up to send us messages and receive new episode announcements. And don't forget to save our number!
Check out our Book Marketing Jumpstart options if you're ready to take your brand, platform and SEO up a few notches.
Please leave a review on Apple Podcasts!
Can't use Apple Podcasts? Email us your review and we'll put it on our website: inf...

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