This week on the GeekWire Podcast, we look at how Amazon is positioning itself in the emerging era of generative artificial intelligence. We play and assess clips of Amazon CEO Andy Jassy explaining the company's AI strategy on its earnings call this week.

We also discuss the history of AI usage by startups, and consider advice from investors and startup leaders at Seattle Tech Week for emerging tech companies looking to stand out with their own AI applications and solutions.

And finally, we reconsider our approach to interacting with machines and contemplate the possibility of artificial intelligence reflecting not just the worst but the best of humanity.

Related links and headlines

• Amazon’s online store sales dip below 40% of net sales for first time, and other earnings notes
• Leaked email shows Amazon formed a new group to work on the 'most ambitious' AI models
• How Seattle startups are ‘supercharging’ internal operations with AI
• Why Using a Polite Tone with AI Matters

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