National Cattlemen's Beef Association (NCBA) CEO Colin Woodall headlined the Cattlemen's Luncheon at the 82nd Annual ACA Convention & Trade Show in Birmingham. His charisma and in-depth knowledge of the American beef industry— as well as his insightful knowledge of D.C. politics—resonated with all who listened. Host Kayla Greer sat down with Colin after the luncheon to re-visit his discussion and capture his update from the countryside of the American beef industry.