What some see as risks, CJ and Calli Thorne view as opportunities to innovate and strengthen the beef industry. In this episode of Casual Cattle Conversations, we explore the Thornes’ inspiring journey from ranching to direct-to-consumer beef sales and owning Yellowstone River Beef, a local processing facility. Discover how their entrepreneurial spirit and strong faith helped them navigate challenges, adapt to market shifts, and build a business that serves their community. Whether you're a seasoned rancher or an agriculture enthusiast, their story offers insights on resilience, innovation, and the value of taking calculated risks.

Chapters

00:00 The Evolution of a Beef Business

Resources

https://www.casualcattleconversations.com/ranchermind-events

Try PLUCK https://eatpluck.com/?ref=SHAYEWANNER 

Shaye Koester-Wanner and James Berry discuss the importance of organ meats in nutrition, the challenges in the supply chain, and the cultural shifts that have led to a decline in organ meat consumption. They explore the health benefits of organ meats, the birth of Pluck as a solution for incorporating these nutrient-dense foods into diets, and practical tips for cooking and enjoying organ meats. The discussion highlights the need for a change in consumer perspective and the potential for supporting local farms and ranchers. 

Chapters

00:00 Revolutionizing the Supply Chain for Organ Meats

Resources:

Learn More About PLUCK: https://eatpluck.com/?ref=SHAYEWANNER 

https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025 

In this episode of Casual Cattle Conversations, Shaye Koester-Wanner discusses the significance of crossbreeding in the beef industry with Dr. Bob Weaber. They explore how crossbreeding can enhance the efficiency and profitability of ranch operations, the importance of discipline in managing crossbreeding systems, and the value added by crossbred cows and calves. The conversation also delves into the economic implications of crossbreeding, the challenges faced by ranchers, and the various systems that can be implemented based on the size of the operation. The episode emphasizes the need for strategic planning and management in crossbreeding practices to maximize benefits.

Chapters

00:00 Introduction to Crossbreeding in Beef Production

Additional Resources:

Find Your Next Herd Sire: https://bit.ly/bullpen-ccc 

Connect with Bob: [email protected] 

https://ebeef.ucdavis.edu/ 

Bob's Slides: https://bit.ly/CCC-resources 

Goal-setting System for Ranchers: https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025 

Are you ready to turn your ranch into a profit powerhouse? In this episode of Casual Cattle Conversations, host Shaye Wanner is joined by Ian Wheal and Suzy Wheal to explore the transformative potential of data-driven decision-making in the beef industry. Together, they dive into the concept of a full-circle beef supply chain, emphasizing mutual gain, sustainability, and profitability for ranchers of all sizes. Discover how Breeder's innovative technology is helping producers measure, manage, and improve their operations by unlocking critical insights into genetics, performance, and market trends. Whether you're curious about increasing carcass quality, reducing environmental impact, or embracing a collaborative industry mindset, this episode offers actionable strategies to help ranchers become price makers, not price takers. Tune in for a forward-thinking discussion that redefines the future of ranching.

Chapters

00:00 Introduction to the Beef Industry's Future

Resources:

Breedr – https://bit.ly/4frK57m 

The Ultimate Goal-Setting Guide for Ranchers – https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025 

RancherMinds – https://www.casualcattleconversations.com/ranchermind-events 

Taking time away from the ranch isn’t easy, but it’s essential for mental clarity and family bonding. In this episode of Casual Cattle Conversations, host Shaye Wanner speaks with Cheyenne Schriefer, a rancher and travel agent, about practical vacation ideas for ranch families. From quick road trips to stress-free Caribbean getaways, Cheyenne shares tips on planning trips, finding support while you’re away, and making the most of your time off without overwhelming yourself or your operation.

Chapters

00:00 Introduction to Ranch Life and Travel

Takeaways

Connect with Cheyenne: https://www.alltravelmatters.com/

Offer Show Feedback: https://www.casualcattleconversations.com/contact 

The Ultimate Goal-setting Guide for Ranchers: https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025 

S7, EP 51 – Are your finances holding your ranch back? In this episode of Casual Cattle Conversations, host Shaye Koester-Wanner sits down with financial expert Jessica Groskopf to tackle the challenges of financial planning for farmers and ranchers. Together, they break down actionable strategies to secure your operation’s future, from estate and transition planning to building emergency funds and distinguishing good debt from bad debt. Discover why early investing, alternative revenue streams, and separating personal and farm finances are critical for lasting success in agriculture. Jessica also shares tips to simplify financial management and take control, even when it feels overwhelming.

00:00 – Introduction to Transition Planning

RancherMinds: https://www.casualcattleconversations.com/ranchermind-events 

The Ultimate Goal-setting Guide for Ranchers: https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025 

Connect with Jessica on Instagram @jessica_groskopf

In this conversation, Shaye Koester-Wanner and JT Jerret discuss effective marketing strategies for ranchers, particularly in the meat industry. They emphasize the importance of understanding copywriting, identifying target audiences, and leveraging direct-to-consumer sales. The discussion covers missed opportunities in marketing, the significance of email marketing, and actionable steps for ranchers to enhance their beef sales strategies. JT shares insights on buyer archetypes and the marketing triangle framework, providing listeners with practical advice to grow their businesses.

Takeaways

Chapters

00:00 Introduction to Direct-to-Consumer Meat Sales

04:42 Understanding Copywriting and Its Importance

07:24 Missed Opportunities in Meat Sales

10:24 Identifying Your Target Audience

13:31 Strategies to Reach Your Target Audience

16:43 The Role of Email Marketing

19:38 Building Your Direct-to-Consumer Brand

23:10 The Marketing Triangle: Market, Message, Media

26:15 Final Thoughts and Action Steps

Resources

https://farmrebel.org/

https://www.casualcattleconversations.com/ranchermind-events

In this conversation, Shaye Koester-Wanner and Terryn Drieling explore the importance of communication in ranching, particularly during high-stress situations. They discuss the role of self-awareness and the Enneagram in understanding personal and interpersonal dynamics. The conversation emphasizes practical strategies for improving communication skills, assessing one's communication effectiveness, and managing emotional responses in challenging environments. Terryn shares insights on fostering a supportive community among ranchers and the significance of honest questions in enhancing communication.

Takeaways

Chapters

00:00 Revisiting Communication on the Ranch

05:44 The Importance of Effective Communication

08:46 Understanding the Enneagram and Self-Awareness

11:22 Assessing Communication Skills

15:34 Improving Communication Skills

18:30 Managing Emotions in High-Stress Situations

21:08 Dealing with Reactive Individuals

24:29 The Ripple Effect of Energy in Communication

27:14 Final Thoughts on Communication

Resources

Top Dollar Angus https://topdollarangus.com/ 

RancherMinds https://www.casualcattleconversations.com/ranchermind-events 

Terryn's Website https://faithfamilyandbeef.com/ 

How to Set Goals for Your Ranch https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025 

S7, E48 – Discover the importance of uncomfortable conversations in shaping the future of the livestock industry. Dr. Keith Belk discusses insights from the 2024 International Summit on the Societal Role of Meat and Livestock, including science-based communication, ecological impacts, and the need for proactive engagement. Learn how producers can use facts to navigate evolving societal perceptions of meat production.

Takeaways

• Effective communication of scientific data is crucial for the livestock industry.

Chapters

00:00 Introduction to Keith Belk and His Role in the Beef Industry

Resources

Westway Feeds: https://westwayfeed.com/ 

International Summit: https://societalroleofmeat.org/ 

RancherMinds: https://www.casualcattleconversations.com/ranchermind-events 

Goal-setting for Ranchers: https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025 

S7, EP 47: In this conversation, Shaye Koester-Wanner speaks with Kelly and Taylor from the Red Angus Association about the challenges and opportunities in the cattle industry, particularly focusing on the pricing disparities between Red and Black Angus cattle. They discuss the importance of marketing programs, the upcoming Sustainable Beef Plant, and the need for better tracking and tagging of cattle to ensure equal pricing and market access. The conversation highlights the optimism surrounding the future of Red Angus and the collaborative efforts to enhance the breed's market presence.

Takeaways

• The Red Angus Association is focused on establishing equal pricing for Red and Black Angus cattle.

Key Moments

00:00 Introduction to Red Angus Marketing Opportunities

Resources

https://redangus.org/

https://westwayfeed.com/

https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025