Advocating for the beef industry isn’t just about social media posts—it’s about real, face-to-face conversations that build trust and understanding. In this episode, Kathy Tokash joins Shaye Wanner to share how ranchers can make a difference by engaging with consumers, healthcare professionals, and students.

From classroom visits to conversations in the grocery store, Kathy discusses how personal stories and everyday interactions help bridge the gap between ranchers and consumers. Learn how advocacy has evolved and why even small efforts can shape the future of ranching.

🔹 Why face-to-face advocacy is more powerful than ever

🔹How advocacy has changed over time

Chapters:

00:00 – Introduction to Beef Advocacy: Why it Matters More Than Ever

02:14 – The Importance of the Beef Industry in Everyday Life

05:26 – Face-to-Face Advocacy Strategies: How Ranchers Can Connect with Consumers

11:05 – Advocacy in Healthcare Settings: Educating Professionals on Beef’s Benefits 16:36 – Engaging with Youth: Inspiring the Next Generation of Ranchers & Advocates 24:40 – The Evolution of Advocacy: From Beef Samples to Meaningful Conversations 26:20 – Getting Involved in Advocacy: Small Steps Every Rancher Can Take

Resources

Noble Research Institute: https://bit.ly/3DD7uG0

Performance Livestock Analytics: https://hubs.la/Q03cBlb50

Cargill Animal Nutrition: https://bit.ly/3Xe6EGr

Casual Cattle Conversations https://www.casualcattleconversations.com/

Tune in to learn how you can champion the beef industry and create lasting connections—one conversation at a time!

#BeefIndustry #CattleAdvocacy #Ranching #ConsumerEducation

In this episode of Casual Cattle Conversations, host Shaye Wanner sits down with Thaddeus Tharp, an experienced ag lender with deep roots in agriculture and beef production. They explore the critical role of relationships in ag lending, the importance of financial management, and key risk management strategies for cattle producers. Thaddeus shares insights on scaling operations, leveraging technology, and building a strong team to ensure long-term success in the beef industry. Whether you're a seasoned producer or just starting out, this episode is packed with valuable takeaways to help you navigate the financial side of ranching.

Key Takeaways

✅ The beef industry offers independence and a unique lifestyle.

✅ Strong relationships are essential for success in ag lending.

✅ Financial management and understanding your numbers are crucial.

✅ Risk management strategies, including price protection, are vital.

✅ Scaling operations requires financial readiness and working capital.

✅ Technology can enhance efficiency and decision-making.

✅ A strong team is key to success in agriculture.

✅ Long-term goals and work-life balance should not be overlooked.

Chapters

00:00 – Introduction to the Beef Industry and Ag Lending

03:00 – Thaddeus Tharp’s Background and Experience

06:09 – The Importance of Relationships in Ag Lending

09:08 – Understanding Numbers and Financial Management

12:10 – Risk Management Strategies for Cattle Producers

15:02 – Scaling Operations: Factors to Consider

18:02 – Leveraging Technology in Cattle Operations

21:11 – Building a Strong Team for Success

24:08 – Final Thoughts and Advice for Producers

Resources:

Performance Beef: https://hubs.la/Q03cBlb50

Red Angus: https://bit.ly/4iaU6bb

Cargill Animal Nutrition: https://bit.ly/3Xe6EGr

Noble Research Institute: https://bit.ly/3DD7uG0

In this episode of Casual Cattle Conversations, host Shaye Wanner sits down with Blane Lowe to break down the essentials of vaccine efficacy in cattle health and ranch profitability. From veterinary best practices to vaccination protocols, they cover everything you need to know to keep your herd healthy and thriving. Learn why reading vaccine labels, proper storage, and working closely with your veterinarian are key to maximizing animal health and beef production outcomes. Whether you're a seasoned rancher or just starting out, this episode delivers actionable insights to help you make informed decisions on cattle management and disease prevention.

🔹 Key Topics Covered:

Tune in now to ensure your ranch stays ahead with effective vaccination strategies!

🔔 Subscribe for more expert insights on ranching, cattle health, and the beef industry!

Resources:

RAAA https://bit.ly/4iaU6bb

Cargill https://bit.ly/3Xe6EGr

Noble https://bit.ly/3DD7uG0

Casual Cattle Conversations https://www.casualcattleconversations.com/

#CattleHealth #VaccineEfficacy #BeefIndustry #Ranching #VeterinaryPractices #AnimalHealth #CattleManagement

Virtual fencing is changing the way ranchers manage cattle and land. In this episode of Casual Cattle Conversations, Shaye Wanner talks with rancher Jessie Jarvis about her family's journey with virtual fencing—why they made the switch, the challenges they faced, and how it impacts grazing strategies, fire recovery, and BLM relationships.

Learn what it takes to train cattle for virtual fencing, the financial considerations, and how this technology can improve ranch profitability. Don’t miss these valuable insights—hit play now!

00:00 Introduction to Virtual Fencing in Ranching

04:58 The Decision to Implement Virtual Fencing

09:57 Onboarding Process and Training Cattle

14:47 Cost Considerations and Future Implications

19:55 Building Relationships with BLM and Community

24:47 Final Thoughts and Resources for Ranchers

🔔 Subscribe for more ranching insights!

💬 Have experience with virtual fencing? Drop a comment below!

Episode Resources:

Red Angus: https://bit.ly/4iaU6bb

Cargill: https://bit.ly/3Xe6EGr

#Ranching #CattleFarming #VirtualFencing #SustainableRanching #CattleManagement #RegenerativeAg #AgTech #GrazingStrategies #FireRecovery #RanchProfitability #LivestockFarming #BLM #CattleTraining #BeefIndustry #RanchLife

In this episode of Casual Cattle Conversations, host Shaye Wanner sits down with Russell Carrell of Cargill Animal Nutrition to explore strategies for optimizing mineral programs for beef cattle. They cover how to ensure consistent mineral consumption, the impact of water quality on mineral intake, and best practices for mineral feeder placement. Plus, they discuss seasonal mineral adjustments, the differences between organic vs. inorganic minerals, and new innovations in cattle nutrition. Learn how proper cow nutrition impacts calf health, the role of salt in mineral consumption, and why consulting an expert can help ranchers maximize herd performance.

✅ Consistent mineral intake is more important than high mineral levels.

⏱ 00:00 – Introduction to Mineral Programs

🔔 Subscribe now to Casual Cattle Conversations for more expert insights on improving your ranching operation!

Learn More About Cargill: https://bit.ly/3Xe6EGr 

Connect with the Host: https://www.casualcattleconversations.com/ 

In this episode of Casual Cattle Conversations, host Shaye Wanner speaks with Andrew Uden about the growing role of wearable technology in ranching. They discuss how wearables can enhance ranch management, particularly during breeding season and for monitoring animal health. Andrew shares insights on the benefits of data collection, the metrics that wearables measure, and how this technology can lead to better decision-making for ranchers.

The conversation also touches on the future of wearables in the industry and the questions ranchers should consider before implementing this technology.

Takeaways

• Wearables are becoming increasingly cost-effective for ranchers.

• The beef industry is seeing more collaboration among its sectors.

• Wearables provide early insights into animal health and behavior.

• Data from wearables can help detect issues like foot rot sooner.

• Ranchers can use wearables to monitor breeding cycles more effectively.

• The technology allows for better management of herd health.

• Wearables can enhance the efficiency of ranch operations.

• Data sharing with veterinarians can improve animal care.

• The future of ranching includes a broader ecosystem of technology.

• Ranchers need to assess their readiness for adopting wearable technology.

Chapters

00:00 Introduction to Wearable Technology in Ranching

02:15 The Passion for the Beef Industry

04:39 Benefits of Wearables for Ranch Management

10:44 Metrics for Breeding Season and Animal Health

17:20 Data Insights for Herd Health and Breeding

23:30 Future of Wearables in Ranching

36:12 Evaluating the Need for Wearables

Learn more about HerdDogg: https://bit.ly/3EjuUAm

Connect with me! https://www.casualcattleconversations.com/

In this episode of Casual Cattle Conversations, host Shaye Koester-Wanner engages with Ryan and James from Earth Optics to explore the intricacies of carbon markets in ranching. They discuss the basics of carbon markets, how they function, and the opportunities and risks for ranchers.

The conversation highlights the role of Earth Optics in measuring soil health and carbon sequestration, the current trends in carbon markets, and the legal considerations ranchers should be aware of.

Takeaways

• Carbon markets provide additional revenue streams for ranchers.

• Sustainable practices are key to participating in carbon markets.

• Earth Optics uses advanced technology for soil measurement.

• Legal counsel is crucial when entering carbon agreements.

• Ranchers must consider the long-term commitment of contracts.

• Communication with project developers is essential.

• Drought and environmental changes are accounted for in contracts.

• Renters can negotiate terms for carbon participation.

• Understanding the additionality requirement is important.

Chapters

00:00 Introduction to Carbon Markets in Ranching

05:40 Understanding Carbon Markets: Basics and Functionality

11:14 The Role of Earth Optics in Carbon Measurement

13:40 Current Trends and Opportunities in Carbon Markets

18:21 Risks and Considerations for Ranchers

24:01 Navigating Carbon Programs for Renters

27:41 Challenges and Reasons for Non-Participation

30:59 Legal Considerations in Carbon Agreements

34:51 Flexibility in Management Practices

38:11 Working with Producers: The Earth Optics Experience

41:28 Final Thoughts and Encouragement for Ranchers

Resources

Learn more about Earth Optics: https://bit.ly/40Y0nQk

Learn more about HerdDogg: https://bit.ly/3EjuUAm

Move Your Ranch Forward Today: https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025

#CasualCattleConversations #Ranching #CarbonMarkets #RegenerativeAg #SustainableFarming #SoilHealth #EarthOptics #CarbonFarming #CattleBusiness #AgTech #BeefIndustry #RancherLife #CarbonSequestration #AgricultureInnovation #CattleProfitability

Shaye Koester-Wanner shares 3 tips for young ranchers who want to take control of their future in the beef industry. Shaye finds these tips helpful as a young rancher herself and they are derived from her years of podcasting and own experiences in the ranching industry. 

Key Messages

Resources

HerdDogg: https://bit.ly/3EjuUAm 

Refresh Your Podcast: https://www.casualcattleconversations.com/podcast-refresh 

In this episode of Casual Cattle Conversations, host Shaye Wanner speaks with Karla Wilke about the unique nutritional needs of young cows, particularly second-calvers. They discuss the importance of understanding the energy requirements of these high-risk females, effective management practices, and the challenges posed by drought conditions. Karla emphasizes the need for ranchers to meet the nutritional needs of their heifers without babying them, ensuring they are set up for success in their reproductive cycles. The conversation highlights the significance of proper nutrition, management strategies, and the passion for the beef industry.

Chapters

00:00 Introduction to Cattle Nutrition Needs

Resources

HerdDogg https://bit.ly/3EjuUAm

Podcast Refresh https://www.casualcattleconversations.com/podcast-refresh 

In this episode, Shaye Koester-Wanner interviews Lettie Nickell about her journey in creating alternative revenue streams for her family ranch. Lettie shares her experiences in starting an Airbnb from a converted grain bin, the marketing strategies she employed, and how she creates unique guest experiences. The conversation also touches on the challenges she faced, the support from her family, and innovative ideas for utilizing resources in ranching. Lettie emphasizes the importance of creativity and resilience in building a successful business in the agriculture industry.

Chapters

00:00 Exploring Alternative Revenue Streams in Ranching

Resources

Follow Lettie on Instagram @lettienickell

Refresh & Revive Your Podcast https://www.casualcattleconversations.com/podcast-refresh