The cattle market is rewriting the record books, but where do we go from here?

Bailey Ballou with Superior Livestock Auction joins Progressive Cattle to discuss current market trends, buyer behavior, value-added premiums and what producers should be thinking about as Superior's Summer Run approaches. Plus, hear why relationships, reputation and marketing still matter in today's high-priced environment.

This episode is sponsored by Superior Livestock Auction.

Since 1987, Superior Livestock Auction has been the pioneer and leader in video livestock marketing. With a network of more than 400 representatives and the nation’s largest buyer base, Superior helps cattle producers market their livestock through competitive nationwide auctions. By selling cattle directly from the ranch, producers benefit from true price discovery, reduced stress and shrink, and access to buyers from across the country. Each year, Superior markets more than 1.7 million head of cattle, connecting ranchers and buyers through trusted relationships and innovative technology.

Don’t miss this episode as NCBA Chief Executive Officer Colin Woodall chats with Managing Editor David Cooper on multiple key issues the industry is now facing, including high beef demand, when the border can open to Mexican cattle, and U.S. preparation for the possible arrival of New World screwworm. Hear how Paul Marchant plans to adopt fenceless grazing technology this summer, and if June is really the biggest month for weddings.

CattleZen™ is a new cattle stress management tool designed to help producers maintain calmer, healthier beef and dairy cattle. It’s a proprietary blend of maternal bovine-appeasing substance and a calming pheromone that, when applied just above the muzzle, stimulates a calming effect. This patented blend of two pheromones delivers fast-acting and sustained calming through the animal’s sensory system to help cattle stay calmer during common stressors such as weaning, vaccination or transportation. CattleZen also enhances cattle welfare and improves safety for both animals and handlers. Its easy, single-site application features a higher-concentration, lower-volume dose for strong detection and consistent results. 

This episode is sponsored by Solvet.

Join the Progressive Cattle crew as they discuss the current cattle market and the best pick-ups on the market. Tyrell visits with Where Food Comes From’s Mindi Birkeland about getting ranchers involved in third-party verification programs. Abby sits down with Boehringer Ingelheim’s D. L. Step to address antimicrobial resistance in beef cattle.

Cattle producers, are you looking for a nutrition program that helps your herd perform and gives you a return on investment? VitaFerm® vitamin and mineral supplements maximize energy and forage utilization for successful production. Dr. Chris Cassady, the BioZyme® Director of Technical Sales & Research, explains the three different lines of minerals that VitaFerm offers – something for every operation and management scenario. He also talks about the built-in technologies VitaFerm offers, including CTC, HEAT technology, and ClariFly, making VitaFerm a one-stop shop for your year-round mineral program. Learn more at www.vitaferm.com.

This episode is sponsored by BioZyme.

Listen in to this month’s Progressive Cattle podcast as Josh Davis and Todd Moore from Farm Credit Mid-America weigh in on beef prices, the cattle cycle and signs of herd rebuilding; and Kent Andersen of Zoetis talks with Tyrell about genetic traits of key value in today’s cycle. And catch up with the editors on new headlines involving herd health, feedlot capacity and fuel prices.

Cargill Beef Technical Specialist, Johnathan Wells, shares when, why and how to use the Altosid IGR XRB (extended release bolus) for up to 195 days for horn fly control in your herd.

This episode is sponsored by Cargill Animal Nutrition.

Join us live from Nashville, Tennessee, as we visit with Greg Eckerle about feedlot nutrition; talk with Andrew Coppin about ranch water technology; and learn more during a beef industry outlook with Marshall Hansen.

Recorded live at CattleCon, CERES TAG's Rhiannon Smith sits down with Shane White and livestock producer Brandi Buzzard to explore how data-driven insights are reshaping herd efficiency. This episode is proudly sponsored by CERES TAG, a leader in livestock intelligence that delivers herd insights and visibility across reproduction, pasture feed intake and behavior. Shane brings deep technical expertise on the devices and just launched reproduction algorithms, while Brandi offers a producer perspective grounded in real-world application. Together, they unpack how reproduction and pasture feed intake insights translate into clearer decision-making and measurable economic outcomes for cattle operations today.

CERES TAG is the world’s first animal monitoring information platform with direct-to-satellite capability through a smart ear tag device. CERES TAG uses data collection and on-tag analytics to provide herd location, movement and behavior data. With CERES TAG take out the guess work about your livestock.

Supplementation isn’t a product; it’s a solution that drives consistent cattle results.

The episode explores Anipro Xtraformance Nutrition’s history, product evolution, and core principles, highlighting its research-driven formulations, weatherized mineral technology, and consultative approach. Wes Klett and Mike Simon explain what sets Anipro’s supplementation programs apart and outline the technical services that support producers in achieving consistent, data-backed cattle performance.

This episode is sponsored by Anipro.

For 35 years, Anipro Xtraformance Nutrition has delivered quality supplementation products backed by expert nutritional consulting and uncompromising service. Cooler weather means forage quality will begin to decline, making proper protein & mineral supplementation essential. Anipro’s products provide protein, energy, and fortified vitamins and minerals, all available in Anipro Liquid, Weatherpro Mineral, and StockMaker Tub formulas. Optimize your cattle’s performance headed into fall with tailored nutritional support. Anipro has options to fit all operation types and the skilled professional nutritionists who will enhance your cattle’s performance and increase your overall profit. Anipro Xtraformance Nutrition: Powered by Data – Driven by Performance!