Join Shaye Wanner in a compelling conversation with Lamar Steiger as they delve into consumer perceptions and buying patterns in the beef industry. Discover insights from Lamar's unique experiences as both a rancher and a retail consultant.

Timestamps:

00:00 - Introduction by Shaye Wanner

02:15 - Lamar Steiger's background and journey in the beef industry

05:30 - The importance of consumer perceptions and buying patterns

10:45 - Lamar's role in improving Walmart's beef reputation

15:00 - The impact of COVID-19 on consumer behavior

20:30 - The significance of traceability in the beef supply chain

25:00 - Genetic selection and its role in consumer satisfaction

30:15 - The future of coordinated supply chains

35:00 - Lamar's reflections on his early years in the beef industry

40:00 - Closing thoughts and call to action

Resources:

Calf Marketing Course: https://www.casualcattleconversations.com/sell-smarter

PLUCK discount: SHAYEWANNER eatpluck.com 

#BeefIndustry #ConsumerInsights #Ranching #SupplyChain #Walmart #GeneticSelection #COVID19Impact Don't forget to check out the resources mentioned in the show notes and support the podcast by leaving a review or sharing it with a friend. Happy ranching!