In this episode, Gary and Naren discuss a powerful but often overlooked concept: discretionary spending and how your dental practice can benefit from it. Americans spend over $6 trillion every year on things they want, not just things they need. That includes healthcare decisions, like cosmetic dentistry, implants, and other elective treatments. Gary breaks down how understanding this mindset can help you better position your services, attract fee-for-service patients, and break free from insurance limitations.

Book your free marketing strategy meeting with Ekwa at your convenience. Plus, at the end of the session, get a free analysis report to find out where your practice stands online. It's our gift to you! https://www.lessinsurancedependence.com/marketing-strategy-meeting/ 

If you're looking to boost your case acceptance rates and enhance patient communication, you can schedule a Coaching Strategy Meeting with Gary Takacs. With his experience in helping practices thrive, Gary will work with you on personalized coaching, ensuring you and your team are prepared to present treatment plans confidently, offer financing options, and communicate the value of essential dental services. https://www.lessinsurancedependence.com/csm/