Patrick Chavoustie of Omni Premier Marketing and Alex Nottingham JD MBA dive into why Google Ads fail for dental practices. They cover common mistakes like poor keyword targeting, missing negative keywords, and unreturned calls—and share how to run ads effectively.

Resources:

• The Dental Brief Podcast
• OMNI Premier Marketing
• Dental Practice Growth Webinar 

Dr. Kerry Bryant shares how dentists can simplify TMJ care, improve patient lives, and build confidence through proper diagnosis, mentorship, and an orthopedic approach to treating jaw joint issues.

Resources:

• All-Star Live Dental Training Events
• Dental Coaching
• Dental Practice Growth Webinar

Alex Nottingham JD MBA and Kevin Henry discuss the growing dental assistant shortage and what practices must do to attract and retain top talent. They explore the future of dental assisting, the role of AI and technology, and how leadership, culture, and communication—not just raises—are key to creating workplaces where assistants thrive and patients feel cared for.

Resources: 

• DrBicuspid.com
• DentalAssistantNation.com
• All-Star Live Dental Training Events
• Dental Coaching
• Dental Practice Growth Webinar 

Larry Guzzardo and Alex Nottingham JD MBA discuss how treatment acceptance is rooted in meaningful patient communication and a seamless patient experience. By guiding patients through their concerns and building trust, dentists become advisors, not salespeople, leading to better outcomes.

Resources:

• All-Star Live Dental Training Events
• Dental Coaching
• Dental Practice Growth Webinar 

Kathleen Wyne, a Functional Medicine Certified Health Coach, shares how functional medicine and health coaching can radically improve energy, mood, and overall well-being—especially for dental professionals facing chronic stress and burnout.

Resources:

• All-Star Live Dental Training Events
• Dental Coaching
• Dental Practice Growth Webinar

Brannon Moncrief and Alex Nottingham JD MBA discuss how DSOs value dental practices, why EBITDA matters, and how to protect yourself from undervaluation. 

Resources:

• McLerran & Associates
• All-Star Live Dental Training Events
• Dental Coaching
• Dental Practice Growth Webinar 

Alex Nottingham JD MBA and Eric Vickery dive deep into the concept of the mastermind. They explore its true meaning, common misconceptions, and the transformative power it holds for dental professionals and their teams.

Resources:

• All-Star Live Dental Training Events
• Dental Coaching
• Dental Practice Growth Webinar

Patrick Chavoustie of Omni Premier Marketing shares how to recession-proof your dental practice by staying proactive, not reactive. He explains why cutting marketing is a mistake—and how downturns create big opportunities for growth when competitors pull back.

Resources:

• The Dental Brief Podcast
• OMNI Premier Marketing
• Dental Practice Growth Webinar 

Shelly VanEpps and Alex Nottingham JD MBA discuss the crucial “insurance question” in dental practices. Learn why rushing the answer can cost you patients—and how building rapport first using the Great Call Process leads to better trust, conversions, and long-term success.

 Resources:

• All-Star Live Dental Training Events
• Dental Coaching
• Dental Practice Growth Webinar 

Greg Essenmacher shares his expertise in fixed full-arch dentistry and how practices can improve case acceptance by focusing on the patient experience and emotional connection. 

Resources:

• Greg Essenmacher
• All-Star Live Dental Training Events
• Dental Coaching
• Dental Practice Growth Webinar