Amos Goldreich is the director of Amos Goldreich Architecture, a residential practice based in London.

In this episode, we discussed:

• The guerrilla marketing tactics that have helped Amos to convert great projects, including a setting up stall at his local farmer’s market, joining mums and dads groups on Facebook, and setting up an online consultation model that had over 100 bookings during the COVID lockdowns.
• How Amos is creating content to help break down the barriers between architects and the general public, such as a welcome pack to set expectations using clear and friendly language, and a recent short film about his studio to help build trust with potential clients.
• Why Amos believes it’s important take risks with your marketing, go outside your comfort zone, and how he has benefited from business, marketing and public speaking coaching in recent years.
• The Feasibility Study service Amos has designed for potential clients to allow them to get a feel for what it’s like to work with the practice, and the value an architect offers, before committing to the full process.

If you’d like to learn more about Amos, you can visit agarchitecture.net or follow @agarchitecture on Instagram. 

If you’d like to learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects.

This episode was supported by ArchiPro. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.