Sign up to save your podcasts
Or
Share Amplitude is now a $1.5B public company. Here's how they beat competitors with a 10x cheaper product. | Jeffrey Wang, Co-Founder of Amplitude
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Amplitude is now a $1.5B public company. Here's how they beat competitors with a 10x cheaper product. | Jeffrey Wang, Co-Founder of Amplitude
When Amplitude launched Mixpanel was the big game in town. They were first to market, had raised more money, and had a well-known brand. VCs passed on Amplitude because it seemed like just another Mixpanel.
Today, Amplitude is a $1.5B public company—they're about 2x bigger than Mixpanel. Mixpanel's marketing spend helped educate the market. But before buying an analytics solution most businesses do market research. That's when they'd find out that Amplitude had several features Mixpanel lacked—and they were much, MUCH cheaper.
It's not cool to win on price, but it works. It worked for WalMart, CostCo, Shein, and it worked for Ampltiude.
Here's the story of how it all happened.
Why you should listen:
- How to use cheaper prices to win in a crowded market.
- Why you often need 12 hour days to win in Startupland.
- Why even massive $1B+ successes often have trouble raising early rounds.
- How pivoting can often be the key to finding real market pull.
- Why big competitors can often be a huge tailwind.
- How to use storytelling to raising bigger rounds.
Keywords
startups, entrepreneurship, analytics, Amplitude, pricing strategy, market positioning, data processing, voice recognition, technology pivot, competitive advantage, market dynamics, differentiation, product-market fit, storytelling, fundraising, startup challenges, customer relationships, analytics tools, business strategy, entrepreneurship
Timestamps:
(00:00:00) Intro
(00:06:13) A cool demo-- but a bad business
(00:18:36) Why funding was so hard
(00:25:43) Why lower prices are a big differentiator
(00:40:50) Working 24/7
(00:50:35) Product Market Fit
Send me a message to let me know what you think!
View all episodes
By Mistral.vc
5
8181 ratings
When Amplitude launched Mixpanel was the big game in town. They were first to market, had raised more money, and had a well-known brand. VCs passed on Amplitude because it seemed like just another Mixpanel.
Today, Amplitude is a $1.5B public company—they're about 2x bigger than Mixpanel. Mixpanel's marketing spend helped educate the market. But before buying an analytics solution most businesses do market research. That's when they'd find out that Amplitude had several features Mixpanel lacked—and they were much, MUCH cheaper.
It's not cool to win on price, but it works. It worked for WalMart, CostCo, Shein, and it worked for Ampltiude.
Here's the story of how it all happened.
Why you should listen:
- How to use cheaper prices to win in a crowded market.
- Why you often need 12 hour days to win in Startupland.
- Why even massive $1B+ successes often have trouble raising early rounds.
- How pivoting can often be the key to finding real market pull.
- Why big competitors can often be a huge tailwind.
- How to use storytelling to raising bigger rounds.
Keywords
startups, entrepreneurship, analytics, Amplitude, pricing strategy, market positioning, data processing, voice recognition, technology pivot, competitive advantage, market dynamics, differentiation, product-market fit, storytelling, fundraising, startup challenges, customer relationships, analytics tools, business strategy, entrepreneurship
Timestamps:
(00:00:00) Intro
(00:06:13) A cool demo-- but a bad business
(00:18:36) Why funding was so hard
(00:25:43) Why lower prices are a big differentiator
(00:40:50) Working 24/7
(00:50:35) Product Market Fit
Send me a message to let me know what you think!
More shows like A Product Market Fit Show | Startup Podcast for Founders
View all
This Week in Startups
1,290 Listeners
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
533 Listeners
The Official SaaStr Podcast: SaaS | Founders | Investors
171 Listeners
Startups For the Rest of Us
702 Listeners
a16z Podcast
1,101 Listeners
The SaaS Podcast: Build, Launch & Scale Your SaaS
185 Listeners
Y Combinator Startup Podcast
236 Listeners
The Logan Bartlett Show
188 Listeners
The Startup Ideas Podcast
206 Listeners
No Priors: Artificial Intelligence | Technology | Startups
133 Listeners
BG2Pod with Brad Gerstner and Bill Gurley
516 Listeners
AI + a16z
35 Listeners
Lightcone Podcast
22 Listeners
Training Data
38 Listeners
Uncapped with Jack Altman
41 Listeners