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00:00 GatherUp's AmpUp Webinar Overview
05:56 Yelp Antitrust Case Insights
13:32 Google Local Review's AI Overviews and Their Impact
26:45 ChatGPT's Shopping Capabilities and Future Directions

In this episode, Greg and Mike discuss the upcoming AmpUp 2025 virtual conference with Mel Atia of GatherUp, focusing on local SEO, reputation management, and the impact of AI on digital strategies. They delve into Yelp's antitrust case against Google, exploring the implications for local search and advertising. The conversation also highlights Google's new local AI feature, local brand summaries as well as changing consumer behaviors and the implications of ChatGPT getting into product search. 

Takeaways

• AmpUp 2025 is a free virtual conference focused on local SEO and reputation management.
• The event will feature sessions on AI's impact on digital agencies and local search strategies.
• Yelp's antitrust case against Google could reshape the local search landscape.
• Google's dominance in local search raises questions about competition and consumer choice.
• AI overviews may simplify search but could misalign with user intent.
• Younger consumers are diversifying their search habits beyond Google.
• Businesses must manage their online reputation across multiple platforms.
• Engagement data is crucial for understanding consumer behavior in search.
• The future of search may involve more personalized and AI-driven experiences.
• Understanding audience behavior is essential for effective digital marketing.

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