On this episode, Cyrus is joined by Amrit Raj, business journalist and author of 'Indian Icon: A Cult Called Royal Enfield'. Cyrus talks to Amrit about Amrit being a storyteller, what made him want to tell the story of Royal Enfield, why the brand is adored so much in India and abroad, how it's good for different terrains, and tons more. They talk about the earliest traces of Royal Enfield in India going back to 1905, a famous bike race that took place in 1913 from Calcutta to Bodh Gaya, the letter from the son of the founder of Royal Enfield which predicted the popularity of the brand in the country, the culture shift that led to the popularity of RE, and more. They also discuss how Kapil Dev played a prominent role in Royal Enfield's and Bullet's adoption, some famous personalities in the Royal Enfield cult-sphere like Bullet Mani, the future of RE with regards to electric vehicles, and more. Tune in for an extremely fascinating episode.

Indian Icon: A Cult Called Royal Enfield book: https://www.amazon.in/Indian-Icon-Called-Royal-Enfield-ebook/dp/B08LDPFCX4

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