On this week’s episode of the Glossy Beauty Podcast, co-host Lexy Lebsack interviews co-host Sara Spruch-Feiner about her recent reporting on the topic, diving into what’s fueling K-beauty’s renewed popularity, what trending ingredients are capturing attention and how affordability continues to play a key role in the category’s appeal.

But first, Lebsack and co-host Emily Jensen discuss Martha Stewart’s incoming new beauty brand, Elm Biosciences, which was developed with past Glossy Beauty Podcast guest Dr. Dhaval Bhanusali. They also talk about Bath & Body Works’s push into college bookstores and Dyson’s new styling collection, designed to work alongside its heat styling tools.