In this episode of The Digital Executive Podcast, Brian Thomas sits down with Andrew Coppin, co-founder and CEO of Ranchbot, to discuss how remote monitoring is transforming water management in agriculture. With deep roots in rural Western Australia and decades of experience in finance and agritech, Andrew shares how his team at Ranchbot—and his other venture, Farmbot—are solving an age-old challenge: checking water systems across vast and remote ranches. With over 4,000 ranches now using Ranchbot technology and 12,000 users logging in weekly, the impact is measurable: significant time savings, tens of thousands of dollars in reduced operational costs, and peace of mind for hardworking producers.

Andrew also talks about the cultural and practical challenges of tech adoption in agriculture and how Ranchbot’s plug-and-play simplicity helps overcome them. From easy installation to intuitive dashboards with red-yellow-green alerts, the platform is purpose-built for the realities of life on the land. Looking ahead, Andrew shares how Ranchbot is exploring AI, satellite-driven virtual fencing, and non-invasive cattle monitoring—making the company a key player in shaping the future of agri-food systems.

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