You don't get to write the beginning of your story. But you do get to write the rest of it. And for today's guest, at the beginning of his story, you would seldom find a person who believed in an optimistic middle and end for him. But as Andy Frisella explains to the young men of Apogee on this call, no one is going to believe you until after you achieve what you're after.

Today's sponsor is Discover Praxis. Right now, listeners of E11 can get a $1,000 scholarship + a free book! Simply follow the link: discoverpraxis.com/essential11

ANDY FRISELLA

Andy Frisella is an entrepreneur, bestselling author,  highly sought-after consultant, and public speaker. Andy is the industry-leading expert at customer loyalty, creating a fanatical culture, and building brick-and-mortar and online direct-to-consumer retail businesses. He has been featured in Inc., Entrepreneur & Forbes Magazine.  From 2015 to 2019 he hosted The MFCEO Project, the #1 business and success podcast in the world. On his popular new podcast, REAL AF with Andy Frisella, he and his guests discuss, debate and laugh their way through trending topics and hot-button issues.

MORE PLACES YOU CAN FIND ANDY

Instagram - @andyfrisella

YouTube - Andy Frisella

Website - andyfrisella.com

MORE CONTENT

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THE MISSION

Many of the young people who would thrive the most at Acton Academy (a school founded by Matt Beaudreau), simply can’t afford it. The Essential 11 was created to fill that gap. Our goal is to provide scholarships to as many Acton Academy students in need as we possibly can. 100% of all proceeds from this podcast go directly towards sponsoring young heroes here in the Sacramento area. We know and believe that a greater future starts with greater education for more students.