In this episode, Simon Baker shares his extensive journey with the REA Group, detailing its founding, early challenges, and the evolution of its business model. He discusses the competitive landscape of real estate portals, the importance of vendor paid advertising, and the strategies employed to build relationships with real estate agents. Simon reflects on the lessons learned from international expansion, the challenges faced during his tenure, and the circumstances surrounding his departure from the company. He concludes with insights on the future of real estate portals and the importance of understanding market dynamics.