You can't use your reason… it's just gonna escalate the situation. Today, Alex (@AlexHormozi) talks about an instance wherein a vendor got extremely angry with him, how he dealt with the situation, and the advice his friend gave on how to combat these kinds of situations with empathy.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(2:21) - Anger is weakness. Neutrality is strength. Empathy is strongest.

(3:19) - In business, empathy wins wars. Show genuine empathy, win.

(4:14) - Goal: be empathetic to someone with strong emotions.

(5:31) - Step into their shoes, understand their reasoning, remove filters.

(6:32) - Offense is not about us. It's about them.

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