What can Formula 1 teach us about human performance, wellbeing and sustaining success under immense pressure? This week we are joined by CEO Annastiina Hintsa.

The groundbreaking partnership between her father, Dr Aki Hintsa, and Mika Häkkinen sparked a movement that now sees Hintsa’s world-renowned coaches supporting more than 60% of today’s Formula 1 grid. Annastiina offers a rare inside look at the holistic approach that has powered multiple World Championships and reshaped how elite drivers prepare, perform, and recover.

She reflects on her father’s legacy, the creation of Hintsa’s renowned “Circle of Success” model and why identity, focus and control are central to high performance. Annastiina also unpacks the pressures facing modern drivers such as social media scrutiny or the relentless calendar of Formula 1, explaining why today’s executives face many of the same challenges around distraction, decision-making and sustainable performance.

🎧 A must-listen for fans of Formula 1, leadership, human performance and personal development.

🎤 Interested in booking Annastiina to speak at your next event? Get in touch to find out more.

Performance Insights specialises in bringing impactful keynote speakers from motorsport industries to global events, conferences and seminars. For enquiries, please reach out to us at [email protected] or visit our website www.performanceinsights.co.uk.

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Intro recorded by: Charlie Barlow.