In this AD Insider LIVE | Thursday 30 episode, presented by Box Out Sports, we sat down with Mark C. Perna, speaker, author of Answering Why: Unleashing Passion, Purpose, and Performance in Younger Generations, and founder of TFS Results, as we reviewed his insight on WHY:

"Today, parents, educators, and employers must realize that the young Americans of today are not a problem for older generations to mitigate. On the contrary, their inquisitive and innovative nature is what will drive the future—and make them the next Greatest Generation." - Originally published in Forbes by Mark C. Perna

In this episode, we discuss why the WHY Generation (anyone age 39 and under today): values lifestyle plan over career plan, thinks laziness and entitlement are not their fault, doesn't believe in paying their dues, and will be the next greatest generation.

Support the show