November is synonymous with Black Friday, great deals but what cost? Over consumption is endangering our already fragile planet. Is it time to change our ways? This week Do You Really Know is highlighting concepts and initiatives about reducing our consumption.

Greenwashing is a marketing practice used by corporations to convince consumers that their business is environmentally friendly. Of course the aim is really to sell more products. Consumers may be convinced they are acting in an environmentally responsible way. While in reality brands are often hiding practices that are not at all helpful to the planet.

Where does the term greenwashing come from? How would I know when a company is greenwashing? How can I recognize environmentally friendly products? In under 3 minutes, we answer your questions!

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A Bababam Originals podcast, written and produced by Joseph Chance.

In partnership with upday UK.

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