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Last week the European Parliament completed work on its Digital Markets Act. The legislation targets major US tech "gatekeepers" and prohibits app bundling, app store monopolies and so-called "self-preferencing," among other things. In the US, the American Competition and Innovation Act (ACIA) is similar and also seeks to prevent self-preferencing – think: Google Shopping or Maps at the top of search results. Google et all have ramped up the astroturf. 

Google has announced the ability to schedule an appointment to book with a doctor directly from a Google business profile. Initially as a pilot with CVS Minute Clinics, it is likely to expand. Google has once again picked winners and losers as opposed to making the feature generally available although due to the complexities of the medical arena, this project may face tough sledding. 

Trust in reviews has been declining since 2017, but consumers still rely on them to make decisions. Businesses must adapt review strategies and embrace the negative review.

The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
EP 58 Near Memo

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