There’s no great success in simply buying a self-storage facility. Any idiot that can write the check for the down payment can accomplish that. Instead, the real trick to buying a storage property is to make money with it. But that can be more allusive than many people think, particularly those that want to follow the same old, tired paths or to think like the herd. In this episode of the Self-Storage University podcast we make the case for focusing on profitability and not convention, and to having the strength to think independently of the herd of idiots out there.